---
title: "Fahrenheit Cologne for Men — $424K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fahrenheit-cologne-for-men"
last_updated: "2026-08-06T08:07:54.165Z"
locale: en
meta:
description: "Niche score 47/100 · $424K/yr market · 199K searches/yr · $72.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $424K/yr market · 199K searches/yr · $72.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fahrenheit Cologne for Men — $424K/yr Amazon US Niche (2026) - Flapen"
---
# **fahrenheit cologne for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 40Conversion 37Competition 19Returns 98Price range 62Avg price 85Brand share 0Review moat 49Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$72.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$11.85–$147.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$424K**
$424K/yr · 199K searches
**Review moat**
**Okay****1,589.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fahrenheit cologne for men is a $424K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fahrenheit cologne for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$434K–$578K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#576**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Dior78% - URBAN COLLECTION12% - AFLUXE6% - MOBETTER FRAGRANCE OILS2% - TWINS PARFUM2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fahrenheit-cologne-for-men/trend)
## **Top fahrenheit cologne for men search terms**
- **fahrenheit cologne**65K/yr+52.3%3.0% conv. - **fahrenheit**43K/yr+3.3%1.0% conv. - **fahrenheit cologne for men**64K/yr-43.1%2.2% conv. - **fahrenheit perfume**7K/yr+72.5%1.5% conv. - **farenheit**6K/yr-7.7%0.8% conv. - **fahrenheit perfume for men**6K/yr-12.3%1.5% conv. - **mens cologne fahrenheit**4K/yr-21.8%3.6% conv. - **fahrenheit parfum**3K/yr-8.4%2.0% conv. - **farenheight perfume de hombre**1K/yr-28.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fahrenheit-cologne-for-men/search-terms)
## **Top fahrenheit cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$85K30%$127K40%$170K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fahrenheit By Christian Dior For Men. Eau De Toilette Spray Red 3.4 Oz.**Dior**$98.40**4.6★5,002 rev](https://www.amazon.com/dp/B0009OAGOC) [2**Firenight for Men Eau De Parfum 3.4 fl Oz- Top notes of Nutmeg Flower Lavender Cedar Chamomile Mandarin Orange Hawthorn Bergamot & Lemon - Citrus Cologne for Day & Night Use Elegant 100ml Bottle**URBAN COLLECTION**$24.46**3.9★395 rev](https://www.amazon.com/dp/B0DB6D8RHP) [3**Dior Christian Fahrenheit for Men Eau de Toilette Spray 3.4 Ounce**Dior**$102.34**4.6★469 rev](https://www.amazon.com/dp/B0117YTLQG) [4**Fahrenheit By Christian Dior For Men. Eau De Toilette Spray 6.8 Oz.**Dior**$147.89**4.6★5,002 rev](https://www.amazon.com/dp/B000GIL12C) [5**Christian Dior Fahrenheit Parfum Spray for Men 2.5 Ounce**Dior**$124.07**4.3★811 rev](https://www.amazon.com/dp/B00I9H02DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Firenight for Men Eau De Parfum 3.4 fl Oz- Top notes of Nutmeg Flower Lavender Cedar Chamomile Mandarin Orange Hawthorn Bergamot & Lemon - Citrus Cologne for Day & Night Use Elegant 100ml Bottle**URBAN COLLECTION**$24.46**395 rev1y ago](https://www.amazon.com/dp/B0DB6D8RHP) [**TWINS Impression of Fahrenheit | Perfume for Men Eau de Parfum | No.1121 | 3.4 Fl Oz / 100 ml**TWINS PARFUM**$25.02**1,105 rev2y ago](https://www.amazon.com/dp/B0CT1VY9WD) [**AFLUXE FIRENIGHT POUR HOMME Eau De Toilette Long Lasting Men Perfume 3.4Fl Oz Cologne For Men Daily Used**AFLUXE**$15.25**171 rev4y ago](https://www.amazon.com/dp/B0DDJJ3M4F) [**MOBETTER FRAGRANCE OILS 1000 Fahrenheit Men Fragrance Body Oil**MOBETTER FRAGRANCE OILS**$11.85**297 rev8y ago](https://www.amazon.com/dp/B09FKKTST8) [**Dior Christian Dior Fahrenheit Mens Shower Gel 6.8 Ounce**Dior**$63.78**552 rev11y ago](https://www.amazon.com/dp/B00Y2PZPMM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Christian Dior Fahrenheit for Men 1.7 Ounce Eau de Toilette Spray**Dior**$70.79**4.6★**▲ 97%**](https://www.amazon.com/dp/B005IQ247S) [**AFLUXE FIRENIGHT POUR HOMME Eau De Toilette Long Lasting Men Perfume 3.4Fl Oz Cologne For Men Daily Used**AFLUXE**$15.25**3.7★**▲ 46%**](https://www.amazon.com/dp/B0DDJJ3M4F) [**Dior Christian Fahrenheit for Men Eau de Toilette Spray 3.4 Ounce**Dior**$102.34**4.6★**▲ 29%**](https://www.amazon.com/dp/B0117YTLQG) [**Christian Dior Fahrenheit Parfum Spray for Men 2.5 Ounce**Dior**$124.07**4.3★**▲ 25%**](https://www.amazon.com/dp/B00I9H02DG) [**Christian Dior Fahrenheit Eau de Toilette Spray for Men 3.4 Ounce**Dior**$104.39**4.6★**▲ 20%**](https://www.amazon.com/dp/B000M04P3G)
**~~View all trending →~~**
## **What buyers say about fahrenheit cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Light fragrance”*
**Value For Money**9%
*“Effective for the price”*
**Quality-Overall**8%
*“Cant beat the quality”*
**Advertised Vs Actual Product**3%
*“Getting what I want”*
**Durability**3%
*“And last forever if thats what youre looking for, great,”*
**Gifting Purpose**1%
*“Regalo”*
**Thickness**1%
*“Thick glass bottle”*
**Size-Overall**1%
*“the size is good for the travel kit”*
### **What buyers complain about **
**Smell**58%
*“Terrible chemical smell”*
**Value For Money**12%
*“Don't be cheap”*
**Durability**10%
*“Don't last long”*
**Leak-Proof**2%
*“Packed poorly and bottle damaged and leaking product”*
**Natural Ingredients**2%
*“Super synthetic”*
**Quality-Overall**2%
*“I am leaving a 1-star review—both because of the poor product quality”*
**Advertised Vs Actual Product**1%
*“Not as pictured”*
### **Top return reasons **
**Smell**54%
**Advertised Vs Actual Product**13%
**Value For Money**12%
**Product Condition**8%
**Leak-Proof**8%
**Ethical Trade/Fair Trade**4%
**Size-Overall**2%
## **Common questions**
- **Is fahrenheit cologne for men profitable to sell on Amazon United States?**
- The niche generates $424K/yr across 12 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fahrenheit cologne for men niche?**
- 5 brands and 47 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fahrenheit cologne for men?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for fahrenheit cologne for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the fahrenheit cologne for men niche?**
- Listings span $11.85–$147.89; the average listing price is $72.30 (sweet spot $15–$100). The average incumbent carries 1,589 reviews — the moat a new listing must climb.
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