---
title: "Faded Topicals Bar Soap — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/faded-topicals-bar-soap"
last_updated: "2026-08-11T01:10:50.122Z"
locale: en
meta:
description: "Niche score 41/100 · $61K/yr market · 134K searches/yr · $13.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $61K/yr market · 134K searches/yr · $13.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Faded Topicals Bar Soap — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **faded topicals bar soap**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 44Competition 22Returns 98Price range 55Avg price 58Brand share 30Review moat 19Quality gap 73
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.99–$27.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,655.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 134K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, faded topicals bar soap is a $61K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **faded topicals bar soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$78K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Topicals43% - Relumins17% - Good Molecules10% - VALITIC10% - Kojie San6% - APLB5% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +0.2% search growth over the last 90 days.
35K25KSpike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/faded-topicals-bar-soap/trend)
## **Top faded topicals bar soap search terms**
- **glutathione soap**34K/yr+25.3%2.0% conv. - **faded soap**18K/yr-14.1%5.1% conv. - **nano extra white soap**13K/yr-24.3%0.2% conv. - **collagen soap**8K/yr+6.2%0.6% conv. - **korean bar soap**6K/yr+26.5%0.7% conv. - **white soap**7K/yr+0.4%0.4% conv. - **faded bar soap**8K/yr-47.1%4.2% conv. - **glutathione soap for skin whitening**5K/yr+33.7%1.6% conv. - **topicals soap**5K/yr+2.3%5.8% conv. - **topicals bar soap**3K/yr+38.2%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/faded-topicals-bar-soap/search-terms)
## **Top faded topicals bar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$28K60%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)**Topicals**$27.22**4.3★494 rev](https://www.amazon.com/dp/B0DD9GHTHF) [2**Relumins Glutathione + Kojic Acid Soap Bars Whitening and Darkspot Corrector - Deep Cleansing & Hydrating Soap for Refreshed Skin Perfect - Gentle Exfoliating Formula - 135g x 5 Bars**Relumins**$21.88**4.6★488 rev](https://www.amazon.com/dp/B0F4TW9PST) [3**Good Molecules Brightening & Dark Spots Bar - Soap Free Face and Body Bar - Tranexamic Kojic Acids and Niacinamide to Target Dark Spots - Skin Care**Good Molecules**$8.07**4.3★3,171 rev](https://www.amazon.com/dp/B0DJHMKN7C) [4**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)**VALITIC**$14.22**4.3★71,606 rev](https://www.amazon.com/dp/B09MFMCTRK) [5**Kojie San Skin and Body Brightening Soap - Original Kojic Acid Dark Spot Remover Bar Soap with Glycerin & Tea Tree Oil - 65g x 2 Bars**Kojie San**$8.63**4.3★31,801 rev](https://www.amazon.com/dp/B00R602KOQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Relumins Glutathione + Kojic Acid Soap Bars Whitening and Darkspot Corrector - Deep Cleansing & Hydrating Soap for Refreshed Skin Perfect - Gentle Exfoliating Formula - 135g**Relumins**$8.04**27 rev1y ago](https://www.amazon.com/dp/B0F4T4S6LX) [**Good Molecules Brightening & Dark Spots Bar - Soap Free Face and Body Bar - Tranexamic Kojic Acids and Niacinamide to Target Dark Spots - Skin Care**Good Molecules**$8.07**3,171 rev1y ago](https://www.amazon.com/dp/B0DJHMKN7C) [**EUQEE Glutathione Kojic Acid Soap 5 oz Glutathione Soap Bars with Glutathione Vitamin C Collagen for Rejuvenating Skin Reduces the Appearance of Dark Spots Fine Lines with a Foaming Net- 2 x 142g**EUQEE**$6.75**610 rev1y ago](https://www.amazon.com/dp/B0DCNW6WSK) [**Faded Cleansing Bar for Face and Body | Kojic Acid Vitamin C & Lactic Acid | Moisturizes | Vegan Fragrance-Free Safe for Sensitive Skin (2 Pack)**Topicals**$27.22**494 rev1y ago](https://www.amazon.com/dp/B0DD9GHTHF) [**APLB Glutathione Niacinamide Body Wash | LIPO GLUTA NIAC CEN 5.3% 10.14 FL.OZ/Korean Skincare Gentle Ingredients for the Safety of Your Skin Long Lasting deep Moisture for Soft Skin**APLB**$14.47**611 rev3y ago](https://www.amazon.com/dp/B0C8SK9LH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Relumins Glutathione + Kojic Acid Soap Bars Whitening and Darkspot Corrector - Deep Cleansing & Hydrating Soap for Refreshed Skin Perfect - Gentle Exfoliating Formula - 135g x 2 Bars**Relumins**$12.20**4.1★**▲ 242%**](https://www.amazon.com/dp/B08V4S7R16) [**APLB Glutathione Niacinamide Body Wash | LIPO GLUTA NIAC CEN 5.3% 10.14 FL.OZ/Korean Skincare Gentle Ingredients for the Safety of Your Skin Long Lasting deep Moisture for Soft Skin**APLB**$14.47**4.3★**▲ 76%**](https://www.amazon.com/dp/B0C8SK9LH9) [**Relumins Glutathione + Kojic Acid Soap Bars Whitening and Darkspot Corrector - Deep Cleansing & Hydrating Soap for Refreshed Skin Perfect - Gentle Exfoliating Formula - 135g**Relumins**$8.04**4.4★**▲ 37%**](https://www.amazon.com/dp/B0F4T4S6LX) [**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)**VALITIC**$14.22**4.3★**▲ 26%**](https://www.amazon.com/dp/B09MFMCTRK) [**Koji White Kojic Acid & Glutathione Skin Brightening Soap for Body & Face Exfoliating Hydrating and Cleansing Bar for Reduce the Appearance of Fine Lines and Wrinkles Vegan 2.82 oz (2 Bars)**Koji White**$13.81**4.0★**▲ 26%**](https://www.amazon.com/dp/B0796RH2HH)
**~~View all trending →~~**
## **What buyers say about faded topicals bar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Good quality soap”*
**Smell**11%
*“The scent is fresh”*
**Suitability Combination Skin**11%
*“Great for my combination skin”*
**Efficiency**9%
*“Appears to work well”*
**Soft Feel**8%
*“Makes skin really soft”*
**Cleansing**8%
*“Gentle cleanser”*
**Symptom Reduction**5%
*“It helps dark spots”*
**Value For Money**4%
*“Great value”*
**Moist/Dry**3%
*“help moisturizing”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Not effective”*
**Symptom Reduction**8%
*“saw very little improvement”*
**Allergies**7%
*“irritation”*
**Smell**6%
*“Weird Chemical Smell”*
**Moist/Dry**5%
*“Makes skin dry”*
**Skin Health**5%
*“After seeing my dermatologist I was told it was essentially a chemical burn along with a case of perioral dermatitis triggered by the product”*
**Size-Overall**4%
*“The bars are small”*
**Lather**4%
*“doesn't lather up”*
**Value For Money**4%
*“expensive”*
**Suitability Dry Skin**3%
*“do not recommend for dry skin”*
### **Top return reasons **
**Smell**14%
**Advertised Vs Actual Product**14%
**Functionality-Overall**13%
**Size-Overall**8%
**Value For Money**6%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Leak-Proof**4%
## **Common questions**
- **Is faded topicals bar soap profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 12 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the faded topicals bar soap niche?**
- 8 brands and 28 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in faded topicals bar soap?**
- Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Allergies. The return rate is 0.4%.
- **When does demand for faded topicals bar soap peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the faded topicals bar soap niche?**
- Listings span $4.99–$27.22; the average listing price is $13.00 (sweet spot $15–$100). The average incumbent carries 15,655 reviews — the moat a new listing must climb.
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