---
title: "Trend — fade guide - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fade-guide/trend"
last_updated: "2026-08-11T05:04:41.111Z"
locale: en
meta:
  description: "Niche score 43/100 · $73K/yr market · 122K searches/yr · $16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $73K/yr market · 122K searches/yr · $16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — fade guide - Flapen"
---

# **fade guide**

**Skip it**

Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 11Conversion 47Competition 26Returns 61Price range 75Avg price 78Brand share 43Review moat 57Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.50–$41.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,220.87**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$73K**

$73K/yr · 122K searches

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend