---
title: "Facial Mask for Men — $265K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/facial-mask-for-men"
last_updated: "2026-08-11T03:12:35.049Z"
locale: en
meta:
description: "Niche score 45/100 · $265K/yr market · 179K searches/yr · $20.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $265K/yr market · 179K searches/yr · $20.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Facial Mask for Men — $265K/yr Amazon US Niche (2026) - Flapen"
---
# **facial mask for men**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 17Conversion 76Competition 13Returns 96Price range 79Avg price 89Brand share 11Review moat 17Quality gap 58
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.08–$33.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$265K**
$265K/yr · 179K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,093.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, facial mask for men is a $265K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **facial mask for men market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$259K–$310K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#173**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**2%**
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS57% - JAXON LANE27% - HommeFace4% - Aromasong4% - Brickell Men's Products3% - JVR2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/facial-mask-for-men/trend)
## **Top facial mask for men search terms**
- **dead sea mud mask**53K/yr-8.2%5.3% conv. - **bro mask**27K/yr-47.1%11.9% conv. - **mens face mask skin care**13K/yr-13.4%3.4% conv. - **face mask for men skin care**6K/yr+27.0%2.8% conv. - **bro mask for men**15K/yr-36.4%13.3% conv. - **mens facial mask**8K/yr-11.5%3.5% conv. - **mens mask facial**4K/yr+54.3%1.5% conv. - **dead sea mask**6K/yr+1.0%5.5% conv. - **new york biology dead sea mud mask**5K/yr-6.1%12.9% conv. - **mud mask for men**4K/yr-1.4%8.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/facial-mask-for-men/search-terms)
## **Top facial mask for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$40K30%$79K45%$119K60%$159K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [2**JAXON LANE BRO MASK Premium Korean Face Mask for Men (4x1 Pack) - Anti Aging Sheet Masks w/Hydrogel Vitamin C Hydrolyzed Collagen & Hyaluronic Acid - Perfect Skin Care for Men**JAXON LANE**$27.76**4.3★1,618 rev](https://www.amazon.com/dp/B07L8XY5B7) [3**JAXON LANE BRO MASK Under Eye Patches for Men - Cooling Eye Patches for Dark Circles and Puffiness with Caffeine Niacinamide Hyaluronic Acid (6 x 1 Pairs)**JAXON LANE**$29.74**4.3★712 rev](https://www.amazon.com/dp/B095KYX53F) [4**New York Biology Dead Sea Mud Mask for Face Body | with Stem Cell and Collagen | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women Men | Tighten Skin | 4 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$23.83**4.5★52,637 rev](https://www.amazon.com/dp/B09NMMXR8X) [5**New York Biology Dead Sea Mud Mask for Face and Body | with Eucalyptus | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.24**4.5★52,637 rev](https://www.amazon.com/dp/B07N1RK5D2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aromasong 100% Pure Dead Sea Mud Mask for Face and Body - Spa Quality Pore Minimizer for Face & Oily Skin Cleansing Natural Skin Care for Women and Men - 8 oz**Aromasong**$10.08**420 rev3y ago](https://www.amazon.com/dp/B0BNP68BMG) [**New York Biology Dead Sea Mud Mask for Face Body | with Stem Cell and Collagen | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women Men | Tighten Skin | 4 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$23.83**52,637 rev4y ago](https://www.amazon.com/dp/B09NMMXR8X) [**JAXON LANE BRO MASK Under Eye Patches for Men - Cooling Eye Patches for Dark Circles and Puffiness with Caffeine Niacinamide Hyaluronic Acid (6 x 1 Pairs)**JAXON LANE**$29.74**712 rev5y ago](https://www.amazon.com/dp/B095KYX53F) [**HommeFace Mens Revitalizing Hydrogel Facial Mask Set (5ct) - Hydrating Beard-Friendly Anti-Aging Soothing Face Sheet Masks - Korean Skincare Technology with Hyaluronic Acid Vitamins & Peptides**HommeFace**$21.97**469 rev6y ago](https://www.amazon.com/dp/B0877CC5F2) [**JVR Peel Off Face Mask Blackhead Mask for Men Charcoal Peel Off Black Mask Facial Mask Refreshing and Deep Cleansing for All Skin Types 4.23 OZ**JVR**$13.05**7,760 rev6y ago](https://www.amazon.com/dp/B081V3XWMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Biology Dead Sea Mud Mask for Face and Body | with Eucalyptus | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.24**4.5★**▲ 103%**](https://www.amazon.com/dp/B07N1RK5D2) [**New York Biology Dead Sea Mud Mask for Face Body | with Stem Cell and Collagen | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women Men | Tighten Skin | 4 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$23.83**4.5★**▲ 36%**](https://www.amazon.com/dp/B09NMMXR8X) [**JVR Peel Off Face Mask Blackhead Mask for Men Charcoal Peel Off Black Mask Facial Mask Refreshing and Deep Cleansing for All Skin Types 4.23 OZ**JVR**$13.05**4.1★**▲ 28%**](https://www.amazon.com/dp/B081V3XWMW) [**Aromasong 100% Pure Dead Sea Mud Mask for Face and Body - Spa Quality Pore Minimizer for Face & Oily Skin Cleansing Natural Skin Care for Women and Men - 8 oz**Aromasong**$10.08**4.4★**▲ 20%**](https://www.amazon.com/dp/B0BNP68BMG) [**Brickell Mens Purifying Charcoal Face Mask Skin Care Product Activated Charcoal Facial Mask With Detoxifying Kaolin Clay Hyaluronic Acid and Activated Charcoal 4 Ounce Unscented**Brickell Men's Products**$33.95**4.7★**▲ 10%**](https://www.amazon.com/dp/B0776X8G8D)
**~~View all trending →~~**
## **What buyers say about facial mask for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The masks feel high quality”*
**Soft Feel**13%
*“It goes on very smoothly”*
**Suitability Combination Skin**10%
*“A wonderful product for my skin”*
**Efficiency**7%
*“mostly effective”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Moist/Dry**4%
*“So moisturizing and really just pampering”*
**Suitability Dry Skin**4%
*“It does a good job of deep cleaning without leaving my skin feeling overly dry or tight”*
**Cleansing**4%
*“Really cleans your face”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“The price was worth it”*
### **What buyers complain about **
**Value For Money**9%
*“just expensive”*
**Functionality-Overall**9%
*“The mask doesn't work”*
**Allergies**9%
*“It caused me skin irritation”*
**Moist/Dry**6%
*“it was not dry”*
**Smell**6%
*“Smells awful”*
**Skin Health**5%
*“It burnt my skin”*
**Texture/Consistency-Overall**4%
*“its got an oily texture to it”*
**Suitability Dry Skin**3%
*“It doesn't make your skin smoother, it doesn't remove blackheads, it does exactly that, nothing”*
**Quality-Overall**3%
*“This mud mask isn't the greatest quality”*
**Thickness**3%
*“I'd say it's too thin”*
### **Top return reasons **
**Functionality-Overall**21%
**Advertised Vs Actual Product**13%
**Smell**8%
**Product Condition**5%
**Texture/Consistency-Overall**5%
**Moist/Dry**5%
**Value For Money**5%
**Leak-Proof**4%
**Skin Health**3%
**Quality-Overall**2%
## **Common questions**
- **Is facial mask for men profitable to sell on Amazon United States?**
- The niche generates $265K/yr across 10 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the facial mask for men niche?**
- 7 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in facial mask for men?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.8%.
- **When does demand for facial mask for men peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the facial mask for men niche?**
- Listings span $10.08–$33.95; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 18,094 reviews — the moat a new listing must climb.
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