---
title: "Trend — face wipes for oily skin - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-wipes-for-oily-skin/trend"
last_updated: "2026-08-11T14:16:10.235Z"
locale: en
meta:
  description: "Niche score 45/100 · $636K/yr market · 210K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $636K/yr market · 210K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — face wipes for oily skin - Flapen"
---

# **face wipes for oily skin**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 66Growth 44Conversion 100Competition 0Returns 98Price range 26Avg price 44Brand share 0Review moat 25Quality gap 42

**Conversion**

**Incredible****26.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$636K**

$636K/yr · 210K searches

**Growth**

**Okay****+15.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$11.23**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.87–$18.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,101.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend