---
title: "Face Wipes for Oily Skin — $636K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-wipes-for-oily-skin"
last_updated: "2026-08-11T09:38:06.500Z"
locale: en
meta:
description: "Niche score 45/100 · $636K/yr market · 210K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $636K/yr market · 210K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Face Wipes for Oily Skin — $636K/yr Amazon US Niche (2026) - Flapen"
---
# **face wipes for oily skin**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 44Conversion 100Competition 0Returns 98Price range 26Avg price 44Brand share 0Review moat 25Quality gap 42
**Conversion**
**Incredible****26.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$636K**
$636K/yr · 210K searches
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.87–$18.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,101.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, face wipes for oily skin is a $636K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face wipes for oily skin market data**
- **Units sold / yr**
- **60K–80K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$674K–$898K**
- units × avg price
- **Conversion rate**
- **26.9%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cetaphil94% - CLEAN SKIN CLUB6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-wipes-for-oily-skin/trend)
## **Top face wipes for oily skin search terms**
- **cetaphil wipes**49K/yr+26.5%25.5% conv. - **cetaphil face wipes**63K/yr+6.6%28.7% conv. - **cetaphil gentle skin cleansing cloths**15K/yr+53.3%24.1% conv. - **antibacterial face wipes**12K/yr+17.8%1.1% conv. - **cetaphil cleansing wipes**9K/yr+11.1%20.6% conv. - **cetaphil wipes face**13K/yr-16.4%25.4% conv. - **cetaphil wipes sensitive skin**6K/yr+59.9%26.8% conv. - **cetaphil gentle skin cleanser wipes**4K/yr+66.4%20.4% conv. - **clean skin wipes**6K/yr+4.2%11.5% conv. - **cetaphil cleansing cloths**5K/yr+2.3%20.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/face-wipes-for-oily-skin/search-terms)
## **Top face wipes for oily skin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$127K40%$254K60%$382K80%$509K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**4.7★2,799 rev](https://www.amazon.com/dp/B0B642XWV8) [2**Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count**Cetaphil**$5.87**4.7★9,815 rev](https://www.amazon.com/dp/B01M4NFD2N) [3**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 25 Count (Pack of 3) for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$18.21**4.0★1,916 rev](https://www.amazon.com/dp/B0B644ZQLV) [4**Clean Skin Club Clean Wipes XL Makeup Remover Face Wipes Textured Cleansing Facial Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 40% Bigger 30 Count**CLEAN SKIN CLUB**$9.87**4.6★1,877 rev](https://www.amazon.com/dp/B082T3XDDW)
### **Newest**
by launch date
[**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**2,799 rev4y ago](https://www.amazon.com/dp/B0B642XWV8) [**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 25 Count (Pack of 3) for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$18.21**1,916 rev4y ago](https://www.amazon.com/dp/B0B644ZQLV) [**Clean Skin Club Clean Wipes XL Makeup Remover Face Wipes Textured Cleansing Facial Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 40% Bigger 30 Count**CLEAN SKIN CLUB**$9.87**1,877 rev6y ago](https://www.amazon.com/dp/B082T3XDDW) [**Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count**Cetaphil**$5.87**9,815 rev9y ago](https://www.amazon.com/dp/B01M4NFD2N)
### **Trending**
90-day click momentum
[**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 25 Count (Pack of 3) for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$18.21**4.0★**— 6%**](https://www.amazon.com/dp/B0B644ZQLV) [**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**4.7★**— 1%**](https://www.amazon.com/dp/B0B642XWV8) [**Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count**Cetaphil**$5.87**4.7★**— 1%**](https://www.amazon.com/dp/B01M4NFD2N) [**Clean Skin Club Clean Wipes XL Makeup Remover Face Wipes Textured Cleansing Facial Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 40% Bigger 30 Count**CLEAN SKIN CLUB**$9.87**4.6★**▼ 15%**](https://www.amazon.com/dp/B082T3XDDW)
## **What buyers say about face wipes for oily skin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**18%
*“your face feels clean”*
**Ease Of Cleaning**12%
*“Easy clean up”*
**Soft Feel**11%
*“leaves my face soft”*
**Quality-Overall**8%
*“Excellent quality wipes”*
**Smell**5%
*“The clean smell and refreshing”*
**Suitability Combination Skin**5%
*“Gentle, convenient, and perfect for sensitive skin”*
**Moist/Dry**4%
*“not dried out”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“this is affordable”*
**Efficiency**3%
*“These are effective”*
### **What buyers complain about **
**Smell**12%
*“Smells funny”*
**Allergies**11%
*“Irritated my skin”*
**Sensitivity-Overall**8%
*“which is very sensitive”*
**Adhesion/Stickiness**7%
*“Its also gets kind of sticky afterwards”*
**Ease Of Cleaning**6%
*“not so much for the cleansing aspect”*
**Skin Health**6%
*“Damaged my skin”*
**Moist/Dry**4%
*“has too much moisturizer”*
**Residue**3%
*“leave residue threads”*
**Size-Overall**3%
*“too large”*
**Hard Feel**3%
*“They're tough, too”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**14%
**Moist/Dry**10%
**Value For Money**9%
**Defective Material/Parts**7%
**Smell**5%
**Functionality-Overall**3%
**Leak-Proof**3%
**Skin Health**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is face wipes for oily skin profitable to sell on Amazon United States?**
- The niche generates $636K/yr across 4 tracked products. 90-day search growth is +15.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the face wipes for oily skin niche?**
- 2 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in face wipes for oily skin?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.3%.
- **When does demand for face wipes for oily skin peak?**
- Demand peaks in Jan–Apr–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the face wipes for oily skin niche?**
- Listings span $5.87–$18.21; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 4,102 reviews — the moat a new listing must climb.
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