---
title: "Face Wash Bulk — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-wash-bulk"
last_updated: "2026-08-11T01:07:01.274Z"
locale: en
meta:
description: "Niche score 41/100 · $158K/yr market · 118K searches/yr · $16.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $158K/yr market · 118K searches/yr · $16.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Face Wash Bulk — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **face wash bulk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 38Conversion 79Competition 18Returns 97Price range 69Avg price 79Brand share 0Review moat 17Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.73–$35.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$158K**
$158K/yr · 118K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****19,069.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, face wash bulk is a $158K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face wash bulk market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$165K–$207K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Cetaphil90% - Vanicream6% - Noxzema5%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +10.5% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-wash-bulk/trend)
## **Top face wash bulk search terms**
- **travel size cetaphil face wash**18K/yr+17.9%7.6% conv. - **cetaphil travel size face wash**15K/yr+30.2%7.8% conv. - **cetaphil gentle skin cleanser travel size**11K/yr+58.0%9.9% conv. - **cetaphil face wash travel size**22K/yr-19.4%6.8% conv. - **travel cetaphil face wash**13K/yr+19.9%9.2% conv. - **face wash bulk**8K/yr-6.3%1.1% conv. - **cetaphil face wash travel**5K/yr+6.3%8.8% conv. - **bulk face wash**5K/yr-9.2%0.6% conv. - **noxzema deep pore cleanser**4K/yr-27.4%2.6% conv. - **noxzema daily deep pore cleanser**4K/yr+12.7%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/face-wash-bulk/search-terms)
## **Top face wash bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$47K40%$63K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 4 oz 3 Pack Fragrance Free Soap Free and Non-Foaming**Cetaphil**$11.83**4.6★37,040 rev](https://www.amazon.com/dp/B09FCMSV5J) [2**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.05**4.6★110 rev](https://www.amazon.com/dp/B0FCZJ9YKD) [3**Cetaphil Face Wash Daily Facial Cleanser for Sensitive Combination to Oily Skin 4 Oz 3 Pack Gentle Foaming Soap Free Hypoallergenic**Cetaphil**$14.34**4.7★22,750 rev](https://www.amazon.com/dp/B09FCK721C) [4**Cetaphil Face Wash Travel Size Toiletries Daily Facial Cleanser for Sensitive Combination to Oily Skin 2 oz 12 Pack Gentle Foaming Soap Free Hypoallergenic**Cetaphil**$35.83**4.7★22,750 rev](https://www.amazon.com/dp/B09FCYRMNL) [5**Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 2 oz 12 Pack Fragrance Free Soap Free and Non-Foaming**Cetaphil**$25.36**4.6★37,040 rev](https://www.amazon.com/dp/B09FFQ4FB9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.05**110 rev11mo ago](https://www.amazon.com/dp/B0FCZJ9YKD) [**Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free**Cetaphil**$10.97**2,799 rev4y ago](https://www.amazon.com/dp/B0B642XWV8) [**Cetaphil Face Wash Daily Facial Cleanser for Sensitive Combination to Oily Skin 16 Oz Fragrance Free Gentle Foaming Soap Free Hypoallergenic**Cetaphil**$11.14**11,941 rev4y ago](https://www.amazon.com/dp/B09Y4HHY1P) [**Vanicream Gentle Facial Cleaner 2.5 Fl Oz Formulated without Common Irritants for Sensitive Skin Removes Makeup Dirt & Excess Oils Non-Comedogenic pH-Balanced Face Wash**Vanicream**$5.73**34,407 rev4y ago](https://www.amazon.com/dp/B09Y2JCYNK) [**Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 2 oz 12 Pack Fragrance Free Soap Free and Non-Foaming**Cetaphil**$25.36**37,040 rev4y ago](https://www.amazon.com/dp/B09FFQ4FB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Noxzema Ultimate Clear Face Wash Deep Pore Daily Cleanser Oil-Free Formula Removes Dirt Oil & Makeup for Clear Fresh-Looking Skin 6 oz (Pack of 6)**Noxzema**$27.55**4.6★**▲ 43%**](https://www.amazon.com/dp/B0DFMYKSS9) [**Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 2 oz 12 Pack Fragrance Free Soap Free and Non-Foaming**Cetaphil**$25.36**4.6★**▲ 18%**](https://www.amazon.com/dp/B09FFQ4FB9) [**CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand**Cetaphil**$15.05**4.6★**— 6%**](https://www.amazon.com/dp/B0FCZJ9YKD) [**Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 4 oz 3 Pack Fragrance Free Soap Free and Non-Foaming**Cetaphil**$11.83**4.6★**— 0%**](https://www.amazon.com/dp/B09FCMSV5J) [**Cetaphil Face Wash Daily Facial Cleanser for Sensitive Combination to Oily Skin 4 Oz 3 Pack Gentle Foaming Soap Free Hypoallergenic**Cetaphil**$14.34**4.7★**— 1%**](https://www.amazon.com/dp/B09FCK721C)
**~~View all trending →~~**
## **What buyers say about face wash bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**19%
*“Clean and fresh”*
**Quality-Overall**10%
*“Quality face cleaner”*
**Suitability Combination Skin**10%
*“Great for my combination skin”*
**Soft Feel**9%
*“leaves skin soft”*
**Moist/Dry**7%
*“very moisturizing”*
**Value For Money**5%
*“Great value”*
**Smell**5%
*“Fragrance free”*
**Ease Of Cleaning**5%
*“Excellent everyday cleanser”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Size-Overall**3%
*“Perfect size”*
### **What buyers complain about **
**Smell**14%
*“Smells rancid”*
**Motor Power**7%
*“Pump does not work”*
**Allergies**7%
*“Redness”*
**Moist/Dry**6%
*“makes it feel too dry”*
**Ease Of Cleaning**4%
*“Doesnt clean your face”*
**Sensitivity-Overall**3%
*“dont use on sensitive skin”*
**Lather**3%
*“The only thing to note is that it doesn't foam at all if you try to lather it”*
**Dilute/Watery**3%
*“To watery”*
**Skin Health**2%
*“Caused inflammation on damaged skin barrier”*
**Suitability Dry Skin**2%
*“not for super dry and sensitive skin”*
### **Top return reasons **
**Motor Power**23%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Smell**9%
**Leak-Proof**8%
**Value For Money**8%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Suitability Oily Skin**3%
**Suitability Combination Skin**2%
## **Common questions**
- **Is face wash bulk profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the face wash bulk niche?**
- 3 brands and 52 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in face wash bulk?**
- Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.5%.
- **When does demand for face wash bulk peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the face wash bulk niche?**
- Listings span $5.73–$35.83; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 19,070 reviews — the moat a new listing must climb.
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