---
title: "Search terms — face tape - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-tape/search-terms"
last_updated: "2026-08-11T02:06:14.752Z"
locale: en
meta:
  description: "Niche score 73/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — face tape - Flapen"
---

# **face tape**

**Worth a look**

Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 20Conversion 62Competition 91Returns 96Price range 68Avg price 74Brand share 83Review moat 49Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.7M searches

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.93**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.68–$34.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,597.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms