---
title: "Trend — face tanner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-tanner/trend"
last_updated: "2026-08-11T03:07:52.741Z"
locale: en
meta:
  description: "Niche score 64/100 · $1.3M/yr market · 773K searches/yr · $20.15 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $1.3M/yr market · 773K searches/yr · $20.15 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — face tanner - Flapen"
---

# **face tanner**

**Launch it**

A $1.3M/yr market growing +1.7% this quarter with returns at 0.9% — clears our launch bar.

Market size 82Growth 27Conversion 79Competition 49Returns 95Price range 78Avg price 88Brand share 50Review moat 32Quality gap 75

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.15**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 773K searches

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.02–$40.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,328.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

## Trend