---
title: "Face Sunscreen Spray — $891K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-sunscreen-spray"
last_updated: "2026-08-11T03:05:48.926Z"
locale: en
meta:
description: "Niche score 71/100 · $891K/yr market · 853K searches/yr · $22.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $891K/yr market · 853K searches/yr · $22.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Face Sunscreen Spray — $891K/yr Amazon US Niche (2026) - Flapen"
---
# **face sunscreen spray**
**Launch it**
A $891K/yr market growing +96.5% this quarter with returns at 0.5% — clears our launch bar.
Market size 76Growth 90Conversion 56Competition 46Returns 98Price range 83Avg price 94Brand share 42Review moat 60Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.40**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+96.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$9.94–$43.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$891K**
$891K/yr · 853K searches
**Review moat**
**Good****1,081.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, face sunscreen spray is a $891K/yr Amazon United States market (853K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face sunscreen spray market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$896K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,048**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**17%**
- Naked Sundays35% - Sun Bum18% - e.l.f.12% - Hawaiian Tropic8% - VACATION6% - Coola3% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +96.5% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-sunscreen-spray/trend)
## **Top face sunscreen spray search terms**
- **naked sundays**136K/yr+72.6%4.1% conv. - **face sunscreen spray**87K/yr+128.6%4.1% conv. - **sunscreen spray for face**68K/yr+76.4%3.0% conv. - **spf setting spray**44K/yr+140.4%3.7% conv. - **naked sunday**59K/yr+67.6%4.0% conv. - **sunscreen face spray**43K/yr+94.5%3.8% conv. - **spray sunscreen for face**49K/yr+57.2%3.4% conv. - **face spray sunscreen**40K/yr+105.5%4.8% conv. - **sunscreen mist**36K/yr+112.7%2.1% conv. - **spf face spray**39K/yr+64.8%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/face-sunscreen-spray/search-terms)
## **Top face sunscreen spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$45K10%$89K15%$134K20%$178K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naked Sundays SPF 50 Hydrating Glow Sunscreen Mist for Face SPF Setting Spray with Hyaluronic Acid Makeup Setting Spray Lightweight Non-Greasy Hydration 75ml**Naked Sundays**$23.40**4.2★995 rev](https://www.amazon.com/dp/B0CRF6C8KD) [2**Sun Bum Original SPF 45 Sunscreen Mist - Broad Spectrum Moisturizing Facial Sunscreen Spray with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3.4 oz**Sun Bum**$14.53**4.6★4,517 rev](https://www.amazon.com/dp/B09M7KJQHD) [3**e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free**e.l.f.**$13.62**4.1★1,470 rev](https://www.amazon.com/dp/B0C7S6HQXY) [4**Hawaiian Tropic Weightless Hydration Water Mist for Face SPF 30 2.1 Fl Oz Travel Size SPF Face Mist Hydrating Spray Non-Comedogenic Sunscreen Facial Mist Non-Aerosol Sunscreen Spray 2.1 Fl Oz**Hawaiian Tropic**$10.89**4.5★877 rev](https://www.amazon.com/dp/B0CN1P8G4W) [5**Naked Sundays CabanaClear SPF 50 Face Sunscreen Serum No White Cast Invisible Water Gel with Hyaluronic Acid Broad Spectrum UVA/UVB Hydrating Silicone-Free Fragrance-Free All Skin Types - 30ml**Naked Sundays**$20.96**4.6★508 rev](https://www.amazon.com/dp/B0D6WGFKVJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naked Sundays CabanaClear SPF 50 Illuminating Sunscreen Serum for Face Hydrating Water-Gel SPF Radiant Glow Makeup Primer Broad Spectrum UVA/UVB Protection Silicone-Free 50ml**Naked Sundays**$29.76**36 rev2mo ago](https://www.amazon.com/dp/B0GY5NVJ3J) [**Aravi Organic 100% Mineral Sunscreen Spray SPF 50 | Broad Spectrum | Water Resistant 80 Mi | Lightweight No White Cast | Reef Safe + Oxybenzone Free | Zinc Oxide & Titanium Dioxide | 3.3 fl oz**Aravi Organic**$14.25**87 rev4mo ago](https://www.amazon.com/dp/B0GS1FXMW1) [**Naked Sundays SPF 50 Mineral Sunscreen Primer BeautyBarrier 50ml**Naked Sundays**$27.21**79 rev4mo ago](https://www.amazon.com/dp/B0GQHCKLQ8) [**Naked Sundays SPF 50 Shimmer Sunscreen Setting Mist Golden Glow Lightweight Hydrating Brightening with Hyaluronic Acid for Face & Body 75ml**Naked Sundays**$24.87**88 rev5mo ago](https://www.amazon.com/dp/B0GKQ3W3Z8) [**COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz**COOLA**$27.96**56 rev7mo ago](https://www.amazon.com/dp/B0G5PYYN3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naked Sundays SPF 50 Tinted Lip Treatment with Sun Protection Hydrating Lip Balm with Peptides Polyglutamic Acid & High-Gloss Finish Broad Spectrum UVA/UVB Vegan Non-Sticky - 15ml (Darling)**Naked Sundays**$19.92**4.2★**▲ 118%**](https://www.amazon.com/dp/B0GRCRKVRL) [**Naked Sundays CabanaClear SPF 50 Illuminating Sunscreen Serum for Face Hydrating Water-Gel SPF Radiant Glow Makeup Primer Broad Spectrum UVA/UVB Protection Silicone-Free 50ml**Naked Sundays**$29.76**4.7★**▲ 117%**](https://www.amazon.com/dp/B0GY5NVJ3J) [**Aravi Organic 100% Mineral Sunscreen Spray SPF 50 | Broad Spectrum | Water Resistant 80 Mi | Lightweight No White Cast | Reef Safe + Oxybenzone Free | Zinc Oxide & Titanium Dioxide | 3.3 fl oz**Aravi Organic**$14.25**3.9★**▲ 117%**](https://www.amazon.com/dp/B0GS1FXMW1) [**COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz**COOLA**$31.83**3.7★**▲ 93%**](https://www.amazon.com/dp/B0G5Q3YNLG) [**Naked Sundays SPF 50 Mineral Sunscreen Primer BeautyBarrier 50ml**Naked Sundays**$27.21**4.4★**▲ 78%**](https://www.amazon.com/dp/B0GQHCKLQ8)
**~~View all trending →~~**
## **What buyers say about face sunscreen spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**10%
*“Amazing smell”*
**Suitability Combination Skin**9%
*“its especially suited for sensitive skin”*
**Brightness/Shine/Glow**9%
*“It makes your skin look shiny”*
**Quality-Overall**6%
*“This product had good reviews”*
**Weight Light**6%
*“It feels lightweight on my face”*
**Ease Of Application**5%
*“it applies quickly”*
**Value For Money**4%
*“Great value”*
**Moist/Dry**4%
*“Very hydrating”*
**Ease Of Use**4%
*“Its easy to put on”*
**Protection**3%
*“Great sun protection”*
### **What buyers complain about **
**Smell**15%
*“Extremely strong smell”*
**Allergies**10%
*“Skin Irritation”*
**Oily/Greasy**5%
*“Its greasy”*
**Value For Money**4%
*“Waste of money”*
**Functionality-Overall**4%
*“Not entirely effective”*
**Brightness/Shine/Glow**3%
*“Not shiny at all”*
**Durability**3%
*“Broke”*
**Color**3%
*“Its extremely white”*
**Skin Health**2%
*“NOT TO RISK THEIR SKIN HEALTH”*
**Water Resistance**2%
*“It's not for swimming”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Functionality-Overall**11%
**Leak-Proof**10%
**Color**10%
**Smell**6%
**Size-Overall**5%
**Oily/Greasy**5%
**Value For Money**4%
**Water Resistance**4%
**Product Condition**3%
## **Common questions**
- **Is face sunscreen spray profitable to sell on Amazon United States?**
- The niche generates $891K/yr across 27 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +96.5%. Flapen's verdict: Launch it (71/100).
- **How competitive is the face sunscreen spray niche?**
- 16 brands and 81 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in face sunscreen spray?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.5%.
- **When does demand for face sunscreen spray peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the face sunscreen spray niche?**
- Listings span $9.94–$43.62; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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