---
title: "Face Stick — $936K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-stick"
last_updated: "2026-08-11T03:04:09.488Z"
locale: en
meta:
description: "Niche score 51/100 · $936K/yr market · 2.0M searches/yr · $34.86 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $936K/yr market · 2.0M searches/yr · $34.86 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Stick — $936K/yr Amazon US Niche (2026) - Flapen"
---
# **face stick**
**Worth a look**
Shows beatable incumbent ratings (3.8★), but weak search conversion (1.4%) keeps it on the watch list.
Market size 77Growth 20Conversion 17Competition 22Returns 91Price range 80Avg price 95Brand share 29Review moat 24Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$34.86**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.42–$57.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$936K**
$936K/yr · 2.0M searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,004.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, face stick is a $936K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face stick market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$697K–$872K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#757**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **39%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**87%**
Top 20: 99%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Jones Road46% - Tangyueya22% - BEIBEINOYA10% - LAURA GELLER NEW YORK5% - bayfree5% - Jone Beauty4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-stick/trend)
## **Top face stick search terms**
- **jones road**610K/yr-2.7%0.5% conv. - **jones road miracle balm**471K/yr-18.1%1.3% conv. - **jones road foundation**244K/yr-11.4%1.0% conv. - **jones road makeup**157K/yr-13.3%0.8% conv. - **jones road beauty**144K/yr-18.5%0.5% conv. - **jones road what the foundation**52K/yr+62.6%1.5% conv. - **what the foundation jones road**48K/yr-17.5%1.0% conv. - **miracle balm jones road beauty**24K/yr+39.9%1.3% conv. - **jones road miracle balm mini set**18K/yr-18.3%0.5% conv. - **what the foundation**20K/yr-36.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/face-stick/search-terms)
## **Top face stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$94K20%$187K30%$281K40%$375K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jones Road What The Foundation - Tinted Moisture Balm - Light + Complimentary Korean Face Sheet Masque**Jones Road**$56.48**4.2★107 rev](https://www.amazon.com/dp/B0DW147V1S) [2**Jones Road What The Foundation - Tinted Moisture Balm - FAIR + Complimentary Premium Korean BlueBerry Sheet Masque**Jones Road**$57.91**4.3★72 rev](https://www.amazon.com/dp/B0DLXT7B5L) [3**Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g**Tangyueya**$47.64**3.9★25 rev](https://www.amazon.com/dp/B0GTDHJND3) [4**Jone Road Jones Moisturizing Miracle Balm - AU Naturel 1.76 Ounce/50g**BEIBEINOYA**$47.12**3.6★35 rev](https://www.amazon.com/dp/B0GP8FK653) [5**Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz**Tangyueya**$49.56**3.8★10 rev](https://www.amazon.com/dp/B0GW6B94L5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jone Road Jones Moisturizing Miracle Balm Jones AU Naturel 1.76 Ounce/50g**YxMaovelous**$48.31**1 rev3w ago](https://www.amazon.com/dp/B0H6KCV11K) [**Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz**Tangyueya**$49.56**10 rev3mo ago](https://www.amazon.com/dp/B0GW6B94L5) [**Tangyueya Jone Beauty Road Moisturizing Miracle Balm Jones Flushed 1.76 Ounce/50g**Tangyueya**$46.45**6 rev3mo ago](https://www.amazon.com/dp/B0GV4Z969B) [**Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g**Tangyueya**$47.64**25 rev3mo ago](https://www.amazon.com/dp/B0GTDHJND3) [**Jone Road Jones Moisturizing Miracle Balm - AU Naturel 1.76 Ounce/50g**BEIBEINOYA**$47.12**35 rev4mo ago](https://www.amazon.com/dp/B0GP8FK653)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jone Road Jones Moisturizing Miracle Balm Jones AU Naturel 1.76 Ounce/50g**YxMaovelous**$48.31**1.0★**▲ 131%**](https://www.amazon.com/dp/B0H6KCV11K) [**Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz**Tangyueya**$49.56**3.8★**▲ 124%**](https://www.amazon.com/dp/B0GW6B94L5) [**Jones Road The Neutralizer Pencil Light Peach**Jones Road**$33.11**3.3★**▲ 111%**](https://www.amazon.com/dp/B0DX87RM8P) [**Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g**Tangyueya**$47.64**3.9★**▲ 110%**](https://www.amazon.com/dp/B0GTDHJND3) [**Tangyueya Jone Beauty Road Moisturizing Miracle Balm Jones Flushed 1.76 Ounce/50g**Tangyueya**$46.45**4.3★**▲ 103%**](https://www.amazon.com/dp/B0GV4Z969B)
**~~View all trending →~~**
## **What buyers say about face stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“subtle color”*
**Brightness/Shine/Glow**10%
*“Glowing face”*
**Quality-Overall**8%
*“Excellent Product”*
**Suitability Combination Skin**7%
*“feels lovely on the skin”*
**Soft Feel**6%
*“Goes on smooth”*
**Value For Money**5%
*“Worth the price”*
**Moist/Dry**4%
*“Does hydrate”*
**Ease Of Application**4%
*“Smooth Application”*
**Ease Of Use**4%
*“easy to use”*
**Texture/Consistency-Overall**3%
*“Smooth Texture”*
### **What buyers complain about **
**Color**10%
*“Inaccurate color shown”*
**Value For Money**6%
*“Not worth the price”*
**Adhesion/Stickiness**6%
*“Problem it is very sticky”*
**Brightness/Shine/Glow**6%
*“However I dont really see any shine”*
**Smell**6%
*“Strong odor”*
**Oily/Greasy**5%
*“a Little Too Oily for Me”*
**Coverage**4%
*“Poor coverage”*
**Size-Overall**4%
*“Product appears extremely larger in photos, it is like an inch and half big”*
**Texture/Consistency-Overall**2%
*“texture of Vaseline”*
**Moist/Dry**2%
*“It's dry”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**5%
**Texture/Consistency-Overall**4%
**Brightness/Shine/Glow**4%
**Oily/Greasy**4%
**Smell**4%
**Functionality-Overall**4%
**Coverage**2%
**Product Condition**2%
## **Common questions**
- **Is face stick profitable to sell on Amazon United States?**
- The niche generates $936K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the face stick niche?**
- 9 brands and 132 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in face stick?**
- Top complaints mined from reviews: Color, Value For Money, Adhesion/Stickiness. The return rate is 1.2%.
- **When does demand for face stick peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the face stick niche?**
- Listings span $5.42–$57.91; the average listing price is $34.86 (sweet spot $15–$100). The average incumbent carries 6,005 reviews — the moat a new listing must climb.
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