---
title: "face scrubber — $5.0M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-scrubber"
last_updated: "2026-07-20T23:27:04.537Z"
locale: en
meta:
description: "face scrubber shows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "face scrubber shows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "face scrubber — $5.0M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **face scrubber**
**Worth a look**
Shows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 21Conversion 76Competition 69Returns 96Price range 84Avg price 64Brand share 78Review moat 23Quality gap 52
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 5.0M searches
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$4.46–$79.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,799.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, face scrubber is a $5.0M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$4.1M–$5.5M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **124 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**39%**
- PRITECH22% - VWMYQ11% - JEXCULL11% - COSLUS9% - CLSEVXY6% - Buf-Puf4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-scrubber/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$199K8%$399K12%$598K16%$798K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Pink)**PRITECH**$9.94**4.5★3,251 rev](https://www.amazon.com/dp/B0CZ8H7FGR) [2**4 Pack Face Scrubber JEXCULL Soft Silicone Facial Cleansing Brush Face Exfoliator Blackhead Acne Pore Pad Cradle Cap Face Wash Brush for Deep Cleaning Skin Care**JEXCULL**$4.74**4.5★11,493 rev](https://www.amazon.com/dp/B08QRDMKRT) [3**Face Scrubber Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black**VWMYQ**$9.55**4.5★6,612 rev](https://www.amazon.com/dp/B08GZJ3XH8) [4**PRITECH Silicone Face Scrubber Rechargeable Facial Cleansing Brush with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Green)**PRITECH**$9.92**4.5★3,251 rev](https://www.amazon.com/dp/B0CZ92MCFD) [5**COSLUS FBS01 Facial Cleansing Brush Face Scrubber Compact for Travel**COSLUS**$10.75**4.5★2,049 rev](https://www.amazon.com/dp/B0CSYW1GR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Face Scrubber 2 Pack Manual Facial Cleansing Brush for Men and Women Gentle Face Wash Brush for All Skin Type Skin Care Face Brushes for Exfoliating Pore and Blackhead Remover**YEALIFE**$9.04**102 rev6mo ago](https://www.amazon.com/dp/B0G1X8BJWC) [**MANSCAPED The Face Buffer - Mens Silicone Face Scrubber for Nourishing Deep Cleaning & Exfoliating Your Skin No-Slip Suction Cup Handle Gentle Face Massage 1-Pack**MANSCAPED**$14.44**248 rev11mo ago](https://www.amazon.com/dp/B0FGGCBVN6) [**PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Black)**PRITECH**$14.54**3,251 rev1y ago](https://www.amazon.com/dp/B0FGQ6QQBF) [**medicube Multi Silicone Jelly Brush | Pore Brush & Face Mask Applicator**medicube**$7.13**1,087 rev1y ago](https://www.amazon.com/dp/B0FFF3757L) [**UMICKOO Electric Facial Cleansing Brush 2-Way Rotating Face Scrubber for Daily & Deep Cleaning 3 Modes 5 Brush Heads Rechargeable IPX7 Waterproof for All Skin Types**Umickoo**$28.75**7,259 rev1y ago](https://www.amazon.com/dp/B0F8BFLKCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Black)**PRITECH**$14.54**4.5★**▲ 173%**](https://www.amazon.com/dp/B0FGQ6QQBF) [**Silicone Face Scrubber 2 Pack Manual Facial Cleansing Brush for Men and Women Gentle Face Wash Brush for All Skin Type Skin Care Face Brushes for Exfoliating Pore and Blackhead Remover**YEALIFE**$9.04**4.3★**▲ 134%**](https://www.amazon.com/dp/B0G1X8BJWC) [**Michael Todd Beauty Soniclear Allure 2026 Readers Choice Winner Sonic (no Rotating) Facial Cleansing + Exfoliation Brush for Men/Women Antimicrobial Protected Bristles 4 speeds Serum Infusion Head**MICHAEL TODD**$79.16**4.7★**▲ 133%**](https://www.amazon.com/dp/B08HH883BK) [**CALA Dual-Action Facial Cleansing Brush (Pink) Superfine Soft Bristles Deep Clean Pores Removes Oil Dirt Long-Wear Makeup + Sunscreen Water-Resistant for Shower Use**Cala**$6.45**4.5★**▲ 131%**](https://www.amazon.com/dp/B07GL8QHC4) [**medicube Multi Silicone Jelly Brush | Pore Brush & Face Mask Applicator**medicube**$7.13**4.8★**▲ 130%**](https://www.amazon.com/dp/B0FFF3757L)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**15%
*“Deep Clean”*
**Soft Feel**13%
*“Feel soft”*
**Quality-Overall**9%
*“Great Quality Device”*
**Suitability Combination Skin**8%
*“Great for sensitive skin”*
**Value For Money**6%
*“Great buy”*
**Ease Of Cleaning**6%
*“cleans up well”*
**Ease Of Use**6%
*“They are easy to hold and use”*
**Efficiency**4%
*“Works ok”*
**Advertised Vs Actual Product**4%
*“Exactly as shown”*
**Suitability Dry Skin**2%
*“Great for exfoliating face”*
### **What buyers complain about **
**Durability**10%
*“Broke after a few uses”*
**Charging**8%
*“Wont charge”*
**Hard Feel**8%
*“Too rough for my liking”*
**Size-Overall**7%
*“This are just a little too short”*
**Functionality-Overall**6%
*“Didn't Work”*
**Ease Of Cleaning**4%
*“impossible to clean”*
**Value For Money**4%
*“Price is a little high”*
**Quality-Overall**4%
*“are low quality”*
**Strength**3%
*“flimsy,”*
**Smell**2%
*“The smell is HORRIBLE”*
### **Top return reasons **
**Functionality-Overall**15%
**Size-Overall**15%
**Charging**12%
**Advertised Vs Actual Product**9%
**Hard Feel**6%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Value For Money**4%
**Material Quality**3%
**Product Condition**3%
## **Common questions**
- **Is face scrubber profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the face scrubber niche?**
- 25 brands and 69 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in face scrubber?**
- Top complaints mined from reviews: Durability, Charging, Hard Feel. The return rate is 0.8%.
- **When does demand for face scrubber peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the face scrubber niche?**
- Listings span $4.46–$79.16; the average listing price is $13.69 (sweet spot $15–$100). The average incumbent carries 6,799 reviews — the moat a new listing must climb.
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