---
title: "Trend — face scrub - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-scrub/trend"
last_updated: "2026-07-21T07:19:20.365Z"
locale: en
meta:
  description: "face scrub shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "face scrub shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — face scrub - Flapen"
---

# **face scrub**

**Worth a look**

Shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 22Conversion 83Competition 76Returns 97Price range 61Avg price 51Brand share 80Review moat 17Quality gap 37

**Market size**

**Incredible****$6.6M**

$6.6M/yr · 6.1M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$4.19–$32.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,196.98**

avg incumbent reviews — the moat a new listing must climb