---
title: "face scrub — $6.6M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-scrub"
last_updated: "2026-07-20T21:14:09.371Z"
locale: en
meta:
description: "face scrub shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "face scrub shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "face scrub — $6.6M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **face scrub**
**Worth a look**
Shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 22Conversion 83Competition 76Returns 97Price range 61Avg price 51Brand share 80Review moat 17Quality gap 37
**Market size**
**Incredible****$6.6M**
$6.6M/yr · 6.1M searches
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$4.19–$32.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,196.98**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, face scrub is a $6.6M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$6.1M–$7.3M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **118 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**797**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**39%**
Top 20: 79%
**Open market**
**40%**
- St. Ives25% - Paula's Choice10% - Acure9% - Dermalogica7% - Aveeno5% - No75%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-scrub/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$198K6%$396K9%$593K12%$791K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 44 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz**St. Ives**$4.78**4.8★4,528 rev](https://www.amazon.com/dp/B00J4YYOWI) [2**Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz**Acure**$11.83**4.6★29,672 rev](https://www.amazon.com/dp/B003Z4OD24) [3**Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle**Paula's Choice**$32.13**4.5★115,281 rev](https://www.amazon.com/dp/B00949CTQQ) [4**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★13,251 rev](https://www.amazon.com/dp/B001VMJSCW) [5**St. Ives Blackhead Clearing Face Scrub Clears Blackheads & Unclogs Pores Green Tea & Bamboo Salicylic Acid Acne Treatment Facial Scrub Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz**St. Ives**$4.67**4.6★21,488 rev](https://www.amazon.com/dp/B00M8G8WKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAREE Face Exfoliator Microdermabrasion Facial Scrub & Exfoliating Face Wash for Women Collagen & Glycolic Acid Gentle Scrub and Exfoliant Men Exfoliating Scrubber Exfoliante Facial Cleanser**MAREE**$11.45**717 rev1y ago](https://www.amazon.com/dp/B0FHJRXN6T) [**medicube Facial Cleanser Zero Pore Capsule Cleansing Foam**medicube**$13.89**3,065 rev1y ago](https://www.amazon.com/dp/B0DYTQ5GYQ) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz**The Ordinary**$8.72**56,359 rev1y ago](https://www.amazon.com/dp/B0DMTDN158) [**Dr.Melaxin Peel Shot Black Rice Exfoliating Ampoule Face Exfoliator with AHA BHA Niacinamide Rice Bran Water Blackhead Remover Pore Minimizer Brightening Glass Skin Serum Korean Skin Care 2.7 oz**Dr.Melaxin**$22.15**7,527 rev1y ago](https://www.amazon.com/dp/B0DJPB7H94) [**Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.67**6,866 rev2y ago](https://www.amazon.com/dp/B0BX2TZZWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gentle & Brightening Face Scrub with Sea Salt & Coconut Exfoliates Hydrates & Reduces Blemishes Balancing Facial Cleanser for All Skin Types 5.1 fl oz**VITAMINS AND SEA BEAUTY**$9.23**4.6★**▲ 325%**](https://www.amazon.com/dp/B08FCZ2SX6) [**Amazon Essentials Deep Cleansing Exfoliating Scrub 5 Ounces 1-Pack (Previously Amazon Basics)**Amazon Essentials**$4.19**4.2★**▲ 287%**](https://www.amazon.com/dp/B0BTX3JT84) [**St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz**St. Ives**$4.78**4.8★**▲ 88%**](https://www.amazon.com/dp/B00J4YYOWI) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz**The Ordinary**$12.92**4.7★**▲ 79%**](https://www.amazon.com/dp/B071914GGL) [**St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz 4 Pack**St. Ives**$20.78**4.8★**▲ 70%**](https://www.amazon.com/dp/B01HTJTS0W)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Great for textured skin”*
**Soft Feel**14%
*“Leaves skin soft”*
**Quality-Overall**11%
*“its super affordable for the quality”*
**Cleansing**10%
*“Cleans Well”*
**Value For Money**7%
*“Not expensive”*
**Smell**5%
*“Nice clean smell”*
**Suitability Dry Skin**4%
*“Excellent exfoliating”*
**Moist/Dry**4%
*“dries quickly”*
**Efficiency**3%
*“Works beautifully”*
**Ease Of Use**2%
*“Very effective”*
### **What buyers complain about **
**Allergies**9%
*“Allergic reaction”*
**Skin Health**8%
*“This chemically burned my skin”*
**Functionality-Overall**6%
*“No results”*
**Size-Overall**6%
*“Which is huge”*
**Value For Money**6%
*“not worth the price”*
**Adhesion/Stickiness**4%
*“Sticky Glue”*
**Smell**4%
*“Bad smell”*
**Suitability Dry Skin**3%
*“Not recommended for dry skin”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Moist/Dry**3%
*“It was dry”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**13%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Leak-Proof**5%
**Smell**5%
**Skin Health**4%
**Product Condition**4%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is face scrub profitable to sell on Amazon United States?**
- The niche generates $6.6M/yr across 44 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the face scrub niche?**
- 32 brands and 797 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in face scrub?**
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.6%.
- **When does demand for face scrub peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the face scrub niche?**
- Listings span $4.19–$32.13; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 18,197 reviews — the moat a new listing must climb.
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