---
title: "Search terms — face scrub pads - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-scrub-pads/search-terms"
last_updated: "2026-08-11T06:31:47.675Z"
locale: en
meta:
  description: "Niche score 56/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — face scrub pads - Flapen"
---

# **face scrub pads**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 20Conversion 84Competition 76Returns 97Price range 39Avg price 27Brand share 82Review moat 23Quality gap 60

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.02–$22.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$136K**

$136K/yr · 158K searches

**Avg price**

**Okay****$9.20**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,118.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

## Search terms