---
title: "Face Mask — $17.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/face-mask"
last_updated: "2026-08-11T05:05:08.379Z"
locale: en
meta:
description: "Niche score 62/100 · $17.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $17.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Mask — $17.0M/yr Amazon US Niche (2026) - Flapen"
---
# **face mask**
**Worth a look**
Shows a $17.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 69Competition 63Returns 96Price range 68Avg price 61Brand share 77Review moat 11Quality gap 33
**Market size**
**Incredible****$17.0M**
$17.0M/yr · 20.3M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.49–$33.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****30,575.97**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, face mask is a $17.0M/yr Amazon United States market (20.3M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face mask market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$13.3M–$13.3M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**36%**
- BIODANCE24% - 3M10% - medicube9% - Geyoga9% - NNPCBT6% - KONEUK6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
600K400KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/face-mask/trend)
## **Top face mask search terms**
- **face mask**6.9M/yr-5.4%3.3% conv. - **mask**2.6M/yr-10.6%2.9% conv. - **face masks**1.7M/yr-7.2%4.6% conv. - **face masks skincare**1.5M/yr-9.4%2.6% conv. - **collagen face mask**988K/yr-8.1%5.1% conv. - **korean face mask**1.0M/yr-5.3%3.0% conv. - **masks**801K/yr-9.9%6.5% conv. - **mascarillas para la cara**581K/yr-6.3%1.7% conv. - **collagen mask**580K/yr-1.7%5.0% conv. - **masks disposable**506K/yr-12.3%8.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/face-mask/search-terms)
## **Top face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$848K10%$1.7M15%$2.5M20%$3.4M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★42,854 rev](https://www.amazon.com/dp/B0B2RM68G2) [2**Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)**Geyoga**$9.57**4.4★10,850 rev](https://www.amazon.com/dp/B08599Q5TS) [3**3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam**3M**$15.83**4.4★19,430 rev](https://www.amazon.com/dp/B008MCUZZS) [4**NNPCBT 100PCS 3 Ply Black Disposable Face Mask Filter Protection Face Masks**NNPCBT**$9.13**4.6★154,234 rev](https://www.amazon.com/dp/B08C7HDF1F) [5**KONEUK 14 Pack Sheet Face Masks Skincare Hydrating Face Masks Suitable for Dry Skin Bulk Facial Mask Set for Women Skin Care Face Mask Gifts Set for Face Spa**KONEUK**$8.67**4.6★2,791 rev](https://www.amazon.com/dp/B0CYGT3CR4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**128 rev9mo ago](https://www.amazon.com/dp/B0FW74TJHP) [**KONEUK 9 Pack Collagen Face Masks Skincare for Women Hydrating Sheet Face Masks Suitable for All Skin Types Bulk Facial Masks for Women Skin Care Face Mask Gifts Set for Spa Party**KONEUK**$6.49**1,420 rev1y ago](https://www.amazon.com/dp/B0DSFCM5H2) [**medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea**medicube**$16.07**11,144 rev1y ago](https://www.amazon.com/dp/B0DGTMR754) [**HIWUP KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**HIWUP**$10.72**3,736 rev2y ago](https://www.amazon.com/dp/B0D93M5PMQ) [**KONEUK 14 Pack Sheet Face Masks Skincare Hydrating Face Masks Suitable for Dry Skin Bulk Facial Mask Set for Women Skin Care Face Mask Gifts Set for Face Spa**KONEUK**$8.67**2,791 rev2y ago](https://www.amazon.com/dp/B0CYGT3CR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**4.6★**▲ 232%**](https://www.amazon.com/dp/B0FW74TJHP) [**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.01**4.6★**▲ 190%**](https://www.amazon.com/dp/B0BJFJ3J3S) [**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks Black**WWDOLL**$14.76**4.5★**▲ 178%**](https://www.amazon.com/dp/B08JQNGX19) [**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White**WWDOLL**$15.26**4.5★**▲ 147%**](https://www.amazon.com/dp/B08JQMPGWN) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★**▲ 142%**](https://www.amazon.com/dp/B0B2PGY9CJ)
**~~View all trending →~~**
## **What buyers say about face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Dries fast”*
**Quality-Overall**12%
*“Great quality the prices is affordable —I recommend this product”*
**Soft Feel**10%
*“Makes my skin so soft”*
**Suitability Combination Skin**9%
*“So good for ur skin”*
**Value For Money**6%
*“Great deal”*
**Suitability Dry Skin**5%
*“Good for dry skin”*
**Brightness/Shine/Glow**5%
*“Soft shine”*
**Comfort-Overall**4%
*“It's comfortable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Size-Overall**4%
*“Mask fits well”*
### **What buyers complain about **
**Allergies**10%
*“ALLERGIC REACTION”*
**Size-Overall**6%
*“Really tight”*
**Quality-Overall**6%
*“Very low quality product”*
**Durability**5%
*“breaks apart”*
**Value For Money**5%
*“Expensive”*
**Smell**4%
*“Chemical smell”*
**Ease Of Use**4%
*“Hard to open”*
**Thickness**4%
*“It is thicker starting out”*
**Moist/Dry**4%
*“does not moisturize”*
**Skin Health**3%
*“Burned my skin”*
### **Top return reasons **
**Size-Overall**12%
**Functionality-Overall**12%
**Value For Money**11%
**Advertised Vs Actual Product**11%
**Moist/Dry**4%
**Thin**4%
**Quality-Overall**4%
**Smell**3%
**Skin Health**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is face mask profitable to sell on Amazon United States?**
- The niche generates $17.0M/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the face mask niche?**
- 21 brands and 106 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in face mask?**
- Top complaints mined from reviews: Allergies, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for face mask peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the face mask niche?**
- Listings span $6.49–$33.40; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 30,576 reviews — the moat a new listing must climb.
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