---
title: "Search terms — eyeshadow stick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeshadow-stick/search-terms"
last_updated: "2026-08-11T04:16:07.468Z"
locale: en
meta:
  description: "Niche score 63/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — eyeshadow stick - Flapen"
---

# **eyeshadow stick**

**Worth a look**

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 23Conversion 37Competition 90Returns 85Price range 59Avg price 27Brand share 85Review moat 20Quality gap 76

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 4.0M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$1.94–$33.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.20**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,375.59**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms