---
title: "Eyeshadow Stick — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeshadow-stick"
last_updated: "2026-08-11T03:07:30.158Z"
locale: en
meta:
description: "Niche score 63/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyeshadow Stick — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **eyeshadow stick**
**Worth a look**
Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 23Conversion 37Competition 90Returns 85Price range 59Avg price 27Brand share 85Review moat 20Quality gap 76
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 4.0M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$1.94–$33.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.20**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,375.59**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eyeshadow stick is a $1.1M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeshadow stick market data**
- **Units sold / yr**
- **125K–150K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**229**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**25%**
Top 20: 51%
**Open market**
**43%**
- wet n wild12% - Julep10% - ColourPop10% - REVLON10% - e.l.f.9% - COVERGIRL7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyeshadow-stick/trend)
## **Top eyeshadow stick search terms**
- **eyeshadow stick**878K/yr-1.1%2.0% conv. - **eye shadow sticks**493K/yr-5.0%2.8% conv. - **glitter eyeshadow**502K/yr-3.9%1.5% conv. - **cream eyeshadow**445K/yr-11.1%1.5% conv. - **maybelline eyeshadow**220K/yr-14.4%1.3% conv. - **pink eyeshadow**188K/yr-13.1%0.6% conv. - **wet n wild eyeshadow**130K/yr+17.9%2.4% conv. - **cream eyeshadow stick**140K/yr-10.1%2.0% conv. - **covergirl eyeshadow**157K/yr-17.6%3.2% conv. - **eye shadow stick**116K/yr+13.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyeshadow-stick/search-terms)
## **Top eyeshadow stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$22K4%$44K6%$66K8%$89K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANGMANNI 8Colors Dual-Ended Cream Eyeshadow Stick Set Silky Smooth Waterproof & Transfer-Proof Built-in Blender Brush All-Day Matte & Shimmer Wear Eye Makeup(#A)**LANGMANNI**$9.50**4.1★1,625 rev](https://www.amazon.com/dp/B0FCR4D4P5) [2**Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger**Julep**$14.60**4.3★58,376 rev](https://www.amazon.com/dp/B01LW1983J) [3**ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Honey BB (0.05 oz)**ColourPop**$8.38**4.5★2,277 rev](https://www.amazon.com/dp/B0D3276D9G) [4**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Brown Sugar**wet n wild**$1.95**4.3★16,511 rev](https://www.amazon.com/dp/B0CQNQ7WL2) [5**e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl**e.l.f.**$4.69**4.0★9,832 rev](https://www.amazon.com/dp/B08T7D572P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift**MooGlamor**$13.85**270 rev5mo ago](https://www.amazon.com/dp/B0G2LZSN4Z) [**wet n wild Chameleon Chrome Eyeshadow - Nebula Rush**wet n wild**$7.01**407 rev6mo ago](https://www.amazon.com/dp/B0GL4D692Z) [**e.l.f. Liquid Velvet Eyeshadow Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich Soft-Matte Finish Vegan & Cruelty-Free Beige & Boujee**e.l.f.**$7.93**951 rev7mo ago](https://www.amazon.com/dp/B0FWVJB2X4) [**ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Cotton Candy (0.05 oz)**ColourPop**$11.66**818 rev8mo ago](https://www.amazon.com/dp/B0FZDCJPLG) [**LANGMANNI 8Colors Dual-Ended Cream Eyeshadow Stick Set Silky Smooth Waterproof & Transfer-Proof Built-in Blender Brush All-Day Matte & Shimmer Wear Eye Makeup(#A)**LANGMANNI**$9.50**1,625 rev1y ago](https://www.amazon.com/dp/B0FCR4D4P5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wet n wild Chameleon Chrome Eyeshadow - Nebula Rush**wet n wild**$7.01**4.6★**▲ 259%**](https://www.amazon.com/dp/B0GL4D692Z) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Brown Sugar**wet n wild**$1.95**4.3★**▲ 241%**](https://www.amazon.com/dp/B0CQNQ7WL2) [**Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (BROWN)**Ylapagne**$9.52**3.9★**▲ 212%**](https://www.amazon.com/dp/B0DXBG1RDX) [**FANDAMEI 40 Colors Face Glitter Face Paint Glitter Gel - Face Glitter for Women Girls No Glue Needed Multi-Purpose Glitter Makeup for Hair Face Body Halloween Rave Carnival**Fandamei**$8.05**4.6★**▲ 180%**](https://www.amazon.com/dp/B0FBR3PM3W) [**MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift**MooGlamor**$13.85**4.0★**▲ 157%**](https://www.amazon.com/dp/B0G2LZSN4Z)
**~~View all trending →~~**
## **What buyers say about eyeshadow stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“AMAZING COLORS”*
**Quality-Overall**7%
*“Excellent product”*
**Value For Money**6%
*“Reasonable price”*
**Soft Feel**6%
*“Nice and soft”*
**Brightness/Shine/Glow**6%
*“gives a nice glow”*
**Ease Of Application**5%
*“Ease to apply”*
**Ease Of Use**5%
*“Goes on easy”*
**Durability**3%
*“Stays in all day”*
**Eyelash Quality**2%
*“Can use it for eyes, cheeks, and lips”*
**Texture/Consistency-Overall**2%
*“Buttery texture”*
### **What buyers complain about **
**Color**23%
*“Color was off”*
**Durability**6%
*“breaks apart”*
**Quality-Overall**6%
*“Need better quality control”*
**Brightness/Shine/Glow**4%
*“Too shiny”*
**Ease Of Use**4%
*“Too hard to open”*
**Value For Money**4%
*“Not worth the price”*
**Moist/Dry**4%
*“product was extremely dry”*
**Ease Of Application**3%
*“Difficult to apply”*
**Size-Overall**3%
*“Not a good fit”*
**Advertised Vs Actual Product**3%
*“Looks can be deceiving”*
### **Top return reasons **
**Color**49%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**5%
**Defective Material/Parts**5%
**Brightness/Shine/Glow**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Moist/Dry**3%
**Product Condition**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is eyeshadow stick profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 95 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the eyeshadow stick niche?**
- 37 brands and 229 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in eyeshadow stick?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.5%.
- **When does demand for eyeshadow stick peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eyeshadow stick niche?**
- Listings span $1.94–$33.58; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 12,376 reviews — the moat a new listing must climb.
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