---
title: "Search terms — eyeshadow primer - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeshadow-primer/search-terms"
last_updated: "2026-08-11T12:15:00.394Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — eyeshadow primer - Flapen"
---

# **eyeshadow primer**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 23Conversion 86Competition 35Returns 96Price range 42Avg price 57Brand share 42Review moat 25Quality gap 65

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.3M searches

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.81**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$4.15–$22.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,692.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

## Search terms