---
title: "Products — eyeliner stencils - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeliner-stencils/products"
last_updated: "2026-08-11T06:10:27.347Z"
locale: en
meta:
  description: "Niche score 59/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — eyeliner stencils - Flapen"
---

# **eyeliner stencils**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 16Conversion 30Competition 74Returns 86Price range 84Avg price 72Brand share 70Review moat 47Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$3.99–$84.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$14.63**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,848.97**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$245K**

$245K/yr · 690K searches

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Products