---
title: "Eyeliner Stencils — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeliner-stencils"
last_updated: "2026-08-06T21:05:52.682Z"
locale: en
meta:
description: "Niche score 59/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $245K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyeliner Stencils — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **eyeliner stencils**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 16Conversion 30Competition 74Returns 86Price range 84Avg price 72Brand share 70Review moat 47Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.99–$84.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,848.97**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$245K**
$245K/yr · 690K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, eyeliner stencils is a $245K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeliner stencils market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$183K–$219K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#744**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **51%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**32%**
- Jeffree Star28% - Vertex17% - Beth Bender Beauty6% - SUMEITANG6% - IDDFEVE5% - DAGEDA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyeliner-stencils/trend)
## **Top eyeliner stencils search terms**
- **jeffree star cosmetics**243K/yr-27.6%0.2% conv. - **eyeliner stencil**96K/yr+10.4%3.3% conv. - **jeffree star**69K/yr-16.3%0.1% conv. - **eyeliner tool**77K/yr-54.1%2.2% conv. - **eyeshadow stencil**24K/yr-0.3%1.4% conv. - **eyeliner stencil tool**14K/yr-7.7%3.5% conv. - **jeffree star lipstick**15K/yr-9.0%0.5% conv. - **eyeshadow stencils for eyes**10K/yr+15.9%2.2% conv. - **eyeliner guide tool**9K/yr+41.2%2.1% conv. - **winged eyeliner tool**23K/yr-42.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyeliner-stencils/search-terms)
## **Top eyeliner stencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$25K15%$37K20%$49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eyeliner Stencils Pencil Liquid Waterproof Tool For Liner Makeup Brush Pen Stamp Thin Sharpener Cat Eyes Small Angled Wing Tip | Real Beginners Techniques Eye Shadow Lines Gel Eyebrow Pomade Black**Vertex**$3.99**3.9★7,745 rev](https://www.amazon.com/dp/B0973MNRBX) [2**Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)**Jeffree Star**$21.95**4.3★106 rev](https://www.amazon.com/dp/B0FBT9B8CL) [3**IDDFEVE 4 Pcs Eyeliner Stencils for Cat Eye Winged and Smokey Eyeshadow Applicators Shaper Tool Guide (10 Different Effects)**IDDFEVE**$5.00**3.2★246 rev](https://www.amazon.com/dp/B0CTTQGGDX) [4**Eyeliner Stencils | Cat Eyeliner Stencil & Winged Eyeliner Tool | Made in USA & Created by Celebrity Makeup Artist | Reusable and Flexible Eyeliner Tape & Eyeshadow Tape (Pack of 1)**Beth Bender Beauty**$11.00**3.6★3,116 rev](https://www.amazon.com/dp/B07HZ5BVYM) [5**SUMEITANG Eyeliner Stencils 2Pcs Reusable Silicone Eyeliner Aid Mascara Shield Multifunctional Makeup Stencil for Beginners Eye Liner Eyelash Eyeshadow Lipstick Applicator Guide Tool - Pink**SUMEITANG**$5.98**3.8★673 rev](https://www.amazon.com/dp/B0B5GNDZR1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All-in-One Silicone Makeup Stencil Tool Black Eyeliner Guide Eyeshadow Aid Mascara Shield Lip Contouring**Thireefleur**$4.43**16 rev3mo ago](https://www.amazon.com/dp/B0GTXMGPP1) [**DAGEDA 2Pcs Eyeliner Stencils Reusable Silicone Eyetour Eyebrow Stencil Suitable for Eye Shadow Makeup Eyeliner Mascara Shield Multi-functional Makeup Tool for Women**DAGEDA**$8.08**4 rev5mo ago](https://www.amazon.com/dp/B0GHNJYWZP) [**Jeffree Star Cosmetics Velour Lip Liner Creamy Formula Satin Finish Long-Lasting Peptide Complex Mineral Oil-Free Vegan & Cruelty-Free (Celebrity Skin)**Jeffree Star**$16.59**34 rev11mo ago](https://www.amazon.com/dp/B0FK8P8VZ2) [**Jeffree Star Cosmetics Shiny Trap Lipstick 13 Shades Collection Creamy Formula High Shine Finish Nourishing with Pomegranate & Jojoba Oil 0.11 oz (Cowboy Friction)**Jeffree Star**$19.51**53 rev11mo ago](https://www.amazon.com/dp/B0FK825LXV) [**Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)**Jeffree Star**$21.95**106 rev1y ago](https://www.amazon.com/dp/B0FBT9B8CL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All-in-One Silicone Makeup Stencil Tool Black Eyeliner Guide Eyeshadow Aid Mascara Shield Lip Contouring**Thireefleur**$4.43**3.4★**▲ 410%**](https://www.amazon.com/dp/B0GTXMGPP1) [**Jeffree Star Cosmetics Beauty Killer 2 Artistry Eyeshadow Palette with 10 Bold Highly Pigmented and Blendable Shades for Stunning Eye Looks**Jeffree Star**$26.59**2.4★**▲ 327%**](https://www.amazon.com/dp/B0DMLR937N) [**YAFIYGI 2Pcs Quick Make-Up Stencils Eyeliner Molds a Makeup Tool with a Variety of Shapes Eyeliner Stencil Pads Eyeshadow Applicators Eyeliner Template**YAFIYGI**$5.91**4.6★**▲ 308%**](https://www.amazon.com/dp/B0DY7T9146) [**DAGEDA 2Pcs Eyeliner Stencils Reusable Silicone Eyetour Eyebrow Stencil Suitable for Eye Shadow Makeup Eyeliner Mascara Shield Multi-functional Makeup Tool for Women**DAGEDA**$8.08**4.7★**▲ 304%**](https://www.amazon.com/dp/B0GHNJYWZP) [**Eyeliner Stencil and Eyeshadow Stencil Stickers 12 Pairs Reusable Eyeliner Template Stickers for Perfect Fox Eye Easy to Apply & Remove**The Budsea**$7.88**4.4★**▲ 172%**](https://www.amazon.com/dp/B0F9T54KC3)
**~~View all trending →~~**
## **What buyers say about eyeliner stencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“Easy to use”*
**Quality-Overall**10%
*“It combines a high-performance formula with an innovative tool that takes the guesswork out of your makeup routine”*
**Eyeliner Quality**8%
*“this eyeliner stays allllllll day”*
**Color**8%
*“I love the color”*
**Eyelash Quality**7%
*“You can use it as an easy shield when applying mascara”*
**Value For Money**6%
*“Worth the purchase”*
**Advertised Vs Actual Product**5%
*“As shown”*
**Durability**5%
*“Its easy to use and very durable”*
**Ease Of Application**4%
*“easy application”*
**Suitability Combination Skin**3%
*“Great for makeup”*
### **What buyers complain about **
**Size-Overall**18%
*“I dont know whos it would fit”*
**Ease Of Use**8%
*“does not go on easy at all”*
**Strength**6%
*“Very flimsy”*
**Value For Money**5%
*“Waste of money”*
**Functionality-Overall**5%
*“Doesnt work that well”*
**Quality-Overall**5%
*“Garbage”*
**Moist/Dry**5%
*“it dried out fast”*
**Eyeliner Quality**4%
*“This has to be the saddest eyeliner stencil I've ever seen”*
**Leak-Proof**3%
*“then it began to leak out”*
**Comfort-Overall**3%
*“So uncomfortable”*
### **Top return reasons **
**Eyeliner Quality**20%
**Size-Overall**15%
**Functionality-Overall**15%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**4%
**Quality-Overall**4%
**Shape/Style**4%
**Ease Of Use**4%
**Moist/Dry**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is eyeliner stencils profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the eyeliner stencils niche?**
- 20 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in eyeliner stencils?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 1.4%.
- **When does demand for eyeliner stencils peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyeliner stencils niche?**
- Listings span $3.99–$84.87; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.
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