---
title: "Eyeliner Sharpener — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeliner-sharpener"
last_updated: "2026-08-11T04:06:06.974Z"
locale: en
meta:
description: "Niche score 50/100 · $2.3M/yr market · 1.4M searches/yr. Prices mostly outside the sweet spot ($2.88–$11.93) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2.3M/yr market · 1.4M searches/yr. Prices mostly outside the sweet spot ($2.88–$11.93) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyeliner Sharpener — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **eyeliner sharpener**
**Worth a look**
Shows searches that convert (24.5% search→purchase), but prices mostly outside the sweet spot ($2.88–$11.93) keeps it on the watch list.
Market size 95Growth 24Conversion 100Competition 15Returns 99Price range 0Avg price 18Brand share 39Review moat 23Quality gap 40
**Conversion**
**Incredible****24.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 1.4M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,156.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.64**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$2.88–$11.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eyeliner sharpener is a $2.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeliner sharpener market data**
- **Units sold / yr**
- **300K–400K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$2.0M–$2.7M**
- units × avg price
- **Conversion rate**
- **24.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**15%**
- REVLON32% - e.l.f.31% - Anastasia Beverly Hills9% - Ravie Beauty6% - Sun's Out Beauty4% - Palladio4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyeliner-sharpener/trend)
## **Top eyeliner sharpener search terms**
- **lip liner sharpener**292K/yr-1.0%21.2% conv. - **eyeliner sharpener**227K/yr-4.5%21.2% conv. - **lip pencil sharpener**120K/yr-0.1%23.0% conv. - **eyeliner pencil sharpener**103K/yr-6.5%22.8% conv. - **makeup pencil sharpener**112K/yr-3.7%20.7% conv. - **eye pencil sharpener**105K/yr-5.7%23.4% conv. - **makeup sharpener**90K/yr+0.3%17.6% conv. - **eyebrow pencil sharpener**60K/yr+2.0%18.0% conv. - **pencil sharpener makeup**40K/yr-2.9%19.6% conv. - **eye liner sharpener**32K/yr+19.7%22.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyeliner-sharpener/search-terms)
## **Top eyeliner sharpener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$235K20%$470K30%$705K40%$940K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Universal Points Sharpener for Wooden & Plastic Makeup Pencils Fits Small to Large Sizes Easy to Clean 1 Count**REVLON**$3.44**4.7★26,238 rev](https://www.amazon.com/dp/B004K0MSOM) [2**e.l.f. Dual-Pencil Sharpener Convenient Essential Tool Sharpens Easy To Clean Travel-Friendly Compact Includes Bonus Small Sharpener**e.l.f.**$2.88**4.6★30,220 rev](https://www.amazon.com/dp/B01FIL3U8O) [3**Anastasia Beverly Hills 3-in-1 Sharpener - Dual Blade Cosmetic Pencil Sharpener for Eyeliner Lip Liner & Brow Pencils for Precision Clean Sharpening and Professional Makeup Use**Anastasia Beverly Hills**$5.60**4.5★3,465 rev](https://www.amazon.com/dp/B000Z63QK0) [4**Ravie Beauty Lip and Eye Liner Pencil Sharpener with German Blade and Mess Free Reservoir for Smooth Precise Tips Travel Friendly for Standard Makeup Pencils**Ravie Beauty**$9.22**4.6★247 rev](https://www.amazon.com/dp/B0FHK9JXST) [5**Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener**Sun's Out Beauty**$9.60**4.7★4,534 rev](https://www.amazon.com/dp/B07VXRW1M3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PERSONA Cosmetics Pencil Sharpener for Lip & Eye Pencils**PERSONA**$7.92**193 rev9mo ago](https://www.amazon.com/dp/B0FRCPDST5) [**Charlotte Tilbury Pencil Sharpener - Dual-Size Cosmetic Sharpener for Lip Liner Eyeliner & Eyeshadow Pencils Compatible with Lip Cheat Liners & Other Standard Pencils Travel Friendly**Charlotte Tilbury**$6.78**354 rev10mo ago](https://www.amazon.com/dp/B0BYK28PBX) [**Ravie Beauty Lip and Eye Liner Pencil Sharpener with German Blade and Mess Free Reservoir for Smooth Precise Tips Travel Friendly for Standard Makeup Pencils**Ravie Beauty**$9.22**247 rev11mo ago](https://www.amazon.com/dp/B0FHK9JXST) [**Makeup Pencil Sharpener 4 Pack Dual Hole Cosmetic Pencil Sharpener for Lip Liner Eyeliner and Brow Pencils Cosmetic Manual Tools for Women and Makeup Artists Stainless Steel Blades and Plastic Cover**CUTEABC**$5.97**259 rev1y ago](https://www.amazon.com/dp/B0DSP8M9SS) [**Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener**Sun's Out Beauty**$9.60**4,534 rev6y ago](https://www.amazon.com/dp/B07VXRW1M3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ravie Beauty Lip and Eye Liner Pencil Sharpener with German Blade and Mess Free Reservoir for Smooth Precise Tips Travel Friendly for Standard Makeup Pencils**Ravie Beauty**$9.22**4.6★**▲ 164%**](https://www.amazon.com/dp/B0FHK9JXST) [**PERSONA Cosmetics Pencil Sharpener for Lip & Eye Pencils**PERSONA**$7.92**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FRCPDST5) [**NYX PROFESSIONAL MAKEUP Sharpener**NYX PROFESSIONAL MAKEUP**$6.06**4.7★**▲ 55%**](https://www.amazon.com/dp/B003HG4GQI) [**Makeup Pencil Sharpener 4 Pack Dual Hole Cosmetic Pencil Sharpener for Lip Liner Eyeliner and Brow Pencils Cosmetic Manual Tools for Women and Makeup Artists Stainless Steel Blades and Plastic Cover**CUTEABC**$5.97**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DSP8M9SS) [**Anastasia Beverly Hills 3-in-1 Sharpener - Dual Blade Cosmetic Pencil Sharpener for Eyeliner Lip Liner & Brow Pencils for Precision Clean Sharpening and Professional Makeup Use**Anastasia Beverly Hills**$5.60**4.5★**▲ 46%**](https://www.amazon.com/dp/B000Z63QK0)
**~~View all trending →~~**
## **What buyers say about eyeliner sharpener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Best deal”*
**Quality-Overall**15%
*“Excellent product”*
**Eyeliner Quality**10%
*“It gives my eyeliner”*
**Advertised Vs Actual Product**10%
*“as advertised”*
**Size-Overall**7%
*“Fits many sizes”*
**Ease Of Cleaning**7%
*“Super easy to clean”*
**Efficiency**7%
*“It was effective”*
**Ease Of Use**7%
*“Easy to clean and use”*
**Durability**5%
*“Strong and durable”*
**Compactness**2%
*“The design is compact”*
### **What buyers complain about **
**Size-Overall**18%
*“The opening is too small”*
**Functionality-Overall**14%
*“Really Bad Function”*
**Durability**12%
*“Broke after a week”*
**Eyeliner Quality**10%
*“Even the ones that come with the eyeliner dont work properly”*
**Quality-Overall**9%
*“Total garbage”*
**Value For Money**4%
*“waste of money”*
**Ease Of Cleaning**4%
*“needs frequent cleaning”*
**Advertised Vs Actual Product**2%
*“Misleading Product - Bait and Switch”*
**Strength**2%
*“Easily breaks”*
**Leak-Proof**2%
*“case comes unlatched spill ng shavings”*
### **Top return reasons **
**Size-Overall**44%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Eyeliner Quality**7%
**Gap/Hole**6%
**Value For Money**3%
**Product Condition**3%
**Quality-Overall**3%
**Ease Of Use**1%
## **Common questions**
- **Is eyeliner sharpener profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the eyeliner sharpener niche?**
- 12 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in eyeliner sharpener?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.3%.
- **When does demand for eyeliner sharpener peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eyeliner sharpener niche?**
- Listings span $2.88–$11.93; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 8,157 reviews — the moat a new listing must climb.
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