---
title: "Search terms — eyeliner brush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeliner-brush/search-terms"
last_updated: "2026-08-11T06:10:23.132Z"
locale: en
meta:
  description: "Niche score 48/100 · $396K/yr market · 528K searches/yr · $7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $396K/yr market · 528K searches/yr · $7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — eyeliner brush - Flapen"
---

# **eyeliner brush**

**Skip it**

Soft demand (-11.5% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 19Conversion 89Competition 40Returns 95Price range 33Avg price 20Brand share 43Review moat 47Quality gap 32

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$396K**

$396K/yr · 528K searches

**Review moat**

**Okay****1,765.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.94–$20.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.20**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

## Search terms