---
title: "Eyelash Tint — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyelash-tint"
last_updated: "2026-08-11T05:32:40.636Z"
locale: en
meta:
description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyelash Tint — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **eyelash tint**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 23Conversion 72Competition 19Returns 95Price range 80Avg price 81Brand share 26Review moat 56Quality gap 84
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.0M searches
**Avg price**
**Great****$17.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.44–$38.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,269.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, eyelash tint is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash tint market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- Lomansa53% - CLIONE PRIME11% - LLNNOVUE11% - WEILNELL9% - ARYANA NEW YORK5% - Duoffanny5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyelash-tint/trend)
## **Top eyelash tint search terms**
- **lash tint**217K/yr-4.1%4.7% conv. - **eyelash tint**178K/yr-2.9%4.8% conv. - **eyelash dye**129K/yr-3.8%5.9% conv. - **lash tint kit**98K/yr-6.1%4.6% conv. - **eyelash tint kit**71K/yr-0.5%4.1% conv. - **lash dye**51K/yr-2.2%4.6% conv. - **eyelash dye kit black**56K/yr-13.8%7.1% conv. - **eye lash tint**27K/yr+0.5%4.9% conv. - **lash and brow tint**27K/yr-7.8%2.4% conv. - **bronsun brow tint**30K/yr-25.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyelash-tint/search-terms)
## **Top eyelash tint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$176K30%$352K45%$529K60%$705K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lomansa Lash Color Kit Instant Black Eyelash Color 8ml Easy to Use with Natural Results for Beginner Salon Beauty**Lomansa**$9.85**4.1★3,670 rev](https://www.amazon.com/dp/B0C1CG7K1M) [2**WEILNELL Eyelash & Eyebrow Color Kit Professional Instant Black Lash & Brow Color Kit Eye Lash & Eye brow Coloring Set with Natural Bushy Results Easy to Use & Salon at Home 7ml (Black)**WEILNELL**$9.44**4.0★855 rev](https://www.amazon.com/dp/B0FHPVB46F) [3**Eyelash & Eyebrow Color Kit Black Lash & Brow Color Kit Eyebrow Coloring Set with Natural Bushy Results Easy Use & Salon at Home 7ml Black**LLNNOVUE**$9.86**4.3★170 rev](https://www.amazon.com/dp/B0GRG51W8C) [4**Korean Lash & Brow Color Kit Temporary Eyelash & Eyebrow Color Dark Brown Naturally Fades Within 1-2 Weeks Gentle Vitamin C Formula**CLIONE PRIME**$10.01**4.1★884 rev](https://www.amazon.com/dp/B0DP4Q7LJ1) [5**ARYANA NEW YORK Lash and Brow kit Up to 10 applications Black and Brown with Brow brush (BLACK BROWN)**ARYANA NEW YORK**$29.86**4.3★1,384 rev](https://www.amazon.com/dp/B0CLYGYTQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyelash & Eyebrow Color Kit Black Lash & Brow Color Kit Eyebrow Coloring Set with Natural Bushy Results Easy Use & Salon at Home 7ml Black**LLNNOVUE**$9.86**170 rev3mo ago](https://www.amazon.com/dp/B0GRG51W8C) [**Tattoo Peel Off Kit**LLNNOVUE**$9.88**170 rev7mo ago](https://www.amazon.com/dp/B0FF59DPDR) [**Duoffanny Eyelash & Eyebrow Kit 2-In-1 Professional Lash & Brow Color Kit Eye Brow & Eye Lash Coloring Set Hair Color DIY Easy Use for Salon and Home 7ml (dark black)**Duoffanny**$9.48**1,743 rev7mo ago](https://www.amazon.com/dp/B0GT8JJJ92) [**WEILNELL Eyelash & Eyebrow Color Kit Professional Instant Black Lash & Brow Color Kit Eye Lash & Eye brow Coloring Set with Natural Bushy Results Easy to Use & Salon at Home 7ml (Black)**WEILNELL**$9.44**855 rev12mo ago](https://www.amazon.com/dp/B0FHPVB46F) [**RefectoCil Hair Tinting Kit Cream Dye + Liquid Developer Natural Brown**Refectocil**$38.90**675 rev2y ago](https://www.amazon.com/dp/B0D5RKH8KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duoffanny Eyelash & Eyebrow Kit 2-In-1 Professional Lash & Brow Color Kit Eye Brow & Eye Lash Coloring Set Hair Color DIY Easy Use for Salon and Home 7ml (dark black)**Duoffanny**$9.48**4.1★**▲ 255%**](https://www.amazon.com/dp/B0GT8JJJ92) [**Eyelash & Eyebrow Color Kit Black Lash & Brow Color Kit Eyebrow Coloring Set with Natural Bushy Results Easy Use & Salon at Home 7ml Black**LLNNOVUE**$9.86**4.3★**▲ 255%**](https://www.amazon.com/dp/B0GRG51W8C) [**Korean Lash & Brow Color Kit Temporary Eyelash & Eyebrow Color Dark Brown Naturally Fades Within 1-2 Weeks Gentle Vitamin C Formula**CLIONE PRIME**$10.01**4.1★**▲ 48%**](https://www.amazon.com/dp/B0DP4Q7LJ1) [**Korean At Home Lash Lift and Color Kit Temporary Eyelash & Eyebrow Color Black Naturally Fades Within 1-2 Weeks Gentle Vitamin C Formula**CLIONE PRIME**$29.41**4.1★**▲ 42%**](https://www.amazon.com/dp/B0DP4CNW46) [**Luxe Cosmetics -NEW VERSION 2025 Black Color Set for Lashes and Brows - Long Lasting Temporary Color (Up to 4 Weeks) - Vegan & Cruelty-Free - For Salon & Home Use**LUXE**$18.86**4.0★**— 2%**](https://www.amazon.com/dp/B0CSBZBFDG)
**~~View all trending →~~**
## **What buyers say about eyelash tint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy & effective”*
**Color**15%
*“Color is perfect”*
**Eyelash Quality**13%
*“Perfect for at home lash lifts”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**6%
*“Great value”*
**Ease Of Application**5%
*“Easy to apply”*
**Instructions/User Manual/Troubleshooting**4%
*“Very clear instructions”*
**Durability**4%
*“It can be used over time”*
**Efficiency**3%
*“Works as advertised”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Color**21%
*“Too Dark”*
**Functionality-Overall**11%
*“Did not work”*
**Eyelash Quality**8%
*“overcurled my lashes”*
**Adhesion/Stickiness**6%
*“Poor adhesion”*
**Allergies**5%
*“Some days I have dry or irritated eyes”*
**Value For Money**5%
*“Waste of money”*
**Durability**3%
*“Doesnt last as long as advertised”*
**Ease Of Use**3%
*“This product is hard to use”*
**Quality-Overall**3%
*“Low quality”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions with the kit”*
### **Top return reasons **
**Color**36%
**Functionality-Overall**15%
**Advertised Vs Actual Product**10%
**Suitability Colored Hair**6%
**Defective Material/Parts**4%
**Product Condition**3%
**Adhesion/Stickiness**3%
**Instructions/User Manual/Troubleshooting**3%
**Value For Money**2%
**Quality-Overall**2%
## **Common questions**
- **Is eyelash tint profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eyelash tint niche?**
- 8 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in eyelash tint?**
- Top complaints mined from reviews: Color, Functionality-Overall, Eyelash Quality. The return rate is 1.0%.
- **When does demand for eyelash tint peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the eyelash tint niche?**
- Listings span $9.44–$38.90; the average listing price is $17.30 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.
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