---
title: "Eyelash Tint Mascara — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyelash-tint-mascara"
last_updated: "2026-08-11T07:37:06.160Z"
locale: en
meta:
description: "Niche score 41/100 · $74K/yr market · 72K searches/yr · $14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $74K/yr market · 72K searches/yr · $14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyelash Tint Mascara — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **eyelash tint mascara**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 24Conversion 76Competition 15Returns 97Price range 58Avg price 69Brand share 7Review moat 13Quality gap 72
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.53–$23.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 72K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****26,804.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyelash tint mascara is a $74K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash tint mascara market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$71K–$86K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE51% - Eyeko31% - L'Oreal Paris6% - NINETEEN NINETY NINE5% - Almay5% - Lomansa3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyelash-tint-mascara/trend)
## **Top eyelash tint mascara search terms**
- **eyeko**10K/yr+64.9%2.4% conv. - **eyeko mascara**15K/yr-22.9%5.0% conv. - **lash tint mascara**9K/yr+3.4%0.9% conv. - **maybelline mascara primer**9K/yr-8.0%7.5% conv. - **eyelash tint mascara**4K/yr+8.4%1.3% conv. - **sky high mascara primer**5K/yr-6.3%12.6% conv. - **sky high primer**4K/yr-15.2%15.5% conv. - **maybelline primer mascara**4K/yr-19.6%11.9% conv. - **maybelline lash primer**3K/yr-4.5%10.2% conv. - **maybelline sky high primer**4K/yr-32.0%12.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyelash-tint-mascara/search-terms)
## **Top eyelash tint mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$33K60%$44K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count**MAYBELLINE**$10.19**4.5★185,759 rev](https://www.amazon.com/dp/B0BCQZ29B8) [2**Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml**Eyeko**$23.77**4.4★2,796 rev](https://www.amazon.com/dp/B07DX54KPQ) [3**Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml**Eyeko**$17.86**4.5★1,050 rev](https://www.amazon.com/dp/B00WS9Q96A) [4**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**4.4★548 rev](https://www.amazon.com/dp/B095KR4Y9N) [5**Eyeko Black Magic Mascara Intense Black - for Volume & Length - Nourishing with Keratin & Shea Butter 8ml**Eyeko**$16.71**4.3★1,554 rev](https://www.amazon.com/dp/B016X4CQUS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black**Almay**$8.72**860 rev1y ago](https://www.amazon.com/dp/B0DHYC41GD) [**19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)**NINETEEN NINETY NINE**$18.92**206 rev2y ago](https://www.amazon.com/dp/B0CTNX1DDP) [**Lomansa Lash Color Kit Instant Black Eyelash Color 8ml Easy to Use with Natural Results for Beginner Salon Beauty**Lomansa**$9.85**3,670 rev3y ago](https://www.amazon.com/dp/B0C1CG7K1M) [**Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count**MAYBELLINE**$10.19**185,759 rev3y ago](https://www.amazon.com/dp/B0BCQZ29B8) [**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**548 rev5y ago](https://www.amazon.com/dp/B095KR4Y9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml**Eyeko**$17.86**4.5★**▲ 145%**](https://www.amazon.com/dp/B00WS9Q96A) [**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**4.4★**▲ 104%**](https://www.amazon.com/dp/B095KR4Y9N) [**Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml**Eyeko**$23.77**4.4★**▲ 55%**](https://www.amazon.com/dp/B07DX54KPQ) [**Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black**Almay**$8.72**4.1★**— 3%**](https://www.amazon.com/dp/B0DHYC41GD) [**19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)**NINETEEN NINETY NINE**$18.92**4.1★**— 1%**](https://www.amazon.com/dp/B0CTNX1DDP)
**~~View all trending →~~**
## **What buyers say about eyelash tint mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**37%
*“This eye lash primer is wonderful”*
**Quality-Overall**10%
*“Fabulous product”*
**Value For Money**7%
*“It's affordable”*
**Ease Of Use**7%
*“Easy to use”*
**Color**6%
*“Good color”*
**Efficiency**4%
*“It really works great”*
**Water Resistance**3%
*“Great waterproof”*
**Ease Of Application**3%
*“Application is easy”*
**Advertised Vs Actual Product**2%
*“just what i needed”*
**Durability**2%
*“It stays on really well”*
### **What buyers complain about **
**Eyelash Quality**15%
*“I was skeptical about buying this lash primer due to its low price”*
**Moist/Dry**13%
*“It was dried up”*
**Functionality-Overall**9%
*“Doesn't work as I had hoped”*
**Allergies**5%
*“Some days I have dry or irritated eyes”*
**Value For Money**5%
*“Not worth the cost”*
**Color**5%
*“Very dark”*
**Ease Of Use**4%
*“so not able to use”*
**Quality-Overall**3%
*“Definitely not as good as the Lancôme eyelash primer”*
**Advertised Vs Actual Product**3%
*“This is definitely not a primer, its not even a mascara at best. Theres no volume”*
**Adhesion/Stickiness**3%
*“A little sticky”*
### **Top return reasons **
**Moist/Dry**29%
**Functionality-Overall**20%
**Advertised Vs Actual Product**11%
**Color**7%
**Eyeliner Quality**6%
**Eyelash Quality**4%
**Product Condition**3%
**Size-Overall**2%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is eyelash tint mascara profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 9 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the eyelash tint mascara niche?**
- 6 brands and 59 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in eyelash tint mascara?**
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Functionality-Overall. The return rate is 0.5%.
- **When does demand for eyelash tint mascara peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyelash tint mascara niche?**
- Listings span $8.53–$23.77; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 26,805 reviews — the moat a new listing must climb.
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