---
title: "Eyelash Curler Refills — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyelash-curler-refills"
last_updated: "2026-08-11T08:32:25.491Z"
locale: en
meta:
description: "Niche score 50/100 · $241K/yr market · 309K searches/yr. Prices mostly outside the sweet spot ($3.60–$8.80) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $241K/yr market · 309K searches/yr. Prices mostly outside the sweet spot ($3.60–$8.80) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyelash Curler Refills — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **eyelash curler refills**
**Worth a look**
Shows searches that convert (13.9% search→purchase), but prices mostly outside the sweet spot ($3.60–$8.80) keeps it on the watch list.
Market size 45Growth 24Conversion 96Competition 22Returns 95Price range 0Avg price 16Brand share 50Review moat 64Quality gap 80
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****933.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$241K**
$241K/yr · 309K searches
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$5.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.60–$8.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eyelash curler refills is a $241K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash curler refills market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$224K–$281K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**17 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**19%**
- LLTGMV19% - yumflan18% - GOUWEIBA14% - jeufond12% - Shiseido11% - i-laesh6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyelash-curler-refills/trend)
## **Top eyelash curler refills search terms**
- **eyelash curler refills**158K/yr-2.8%14.0% conv. - **eyelash curler pads**55K/yr-1.8%13.5% conv. - **eye lash curler refills**24K/yr-4.8%13.8% conv. - **lash curler refill pads**18K/yr-38.4%9.8% conv. - **eyelash curler replacement pads**10K/yr+20.0%9.2% conv. - **lash curler refills**4K/yr+462.1%11.9% conv. - **eyelash curler refill**6K/yr-16.6%9.2% conv. - **eyelash curler refill pads**5K/yr-6.5%8.0% conv. - **eyelash curler pad**4K/yr+8.2%12.2% conv. - **eyelash curler rubber refills**5K/yr-19.0%13.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyelash-curler-refills/search-terms)
## **Top eyelash curler refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LLTGMV 80 pcs Curler Refills Eyelash Curler Refill Pads Silicone Rubber Curler Replacement Refills Pads for Universal Eyelash Curler with a Storage Box**LLTGMV**$4.06**4.4★680 rev](https://www.amazon.com/dp/B0CJTSD22R) [2**Yumflan Eyelash Curler Refills 80 Pcs Eyelash Curler Pads Silicone Rubber Eye Lash Curler Refills for Universal Eyelash Curlers (Black)**yumflan**$4.05**4.4★303 rev](https://www.amazon.com/dp/B0CGZS81N8) [3**GOUWEIBA 28pcs Eyelash Curler Refill Pads - Silicone Rubber Universal Eye Lash Curler Replacement with Clear Storage Box (Black)**GOUWEIBA**$5.10**4.2★1,110 rev](https://www.amazon.com/dp/B0BH4RKVFY) [4**Jeufond 80 pcs Eyelash Curler Refills Eyelash Curler Pads Silicone Rubber Universal Eye lash Curler Replacement Refills with Clear Storage Box (Pink)**jeufond**$4.06**4.6★459 rev](https://www.amazon.com/dp/B0CHJQCM16) [5**Shiseido Eyelash Curler Pad - Includes 2 Refill Pads - Use with Eyelash Curler to Crimp & Curl Lashes for Perfect Eye-Framing Fringe**Shiseido**$8.80**4.6★1,415 rev](https://www.amazon.com/dp/B002RCZ7R0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30Pack Compatible for Shiseido Eyelash Curler Refill Pads Only Compatible with Shiseido Eyelash Curler Silicone Replacement Pads (Not Include Curler)**PNXPTAA**$7.06**48 rev6mo ago](https://www.amazon.com/dp/B0GFCFLTZ1) [**100Pack Eyelash Curler Refills High Elasticity Silicone Rubber Eye Lash Curler Refills Suit for Universal Eyelash Curlers Black**Cakvank**$5.03**17 rev6mo ago](https://www.amazon.com/dp/B0G2J9BC63) [**30Pack Replacement Silicone Pads Compatible with All Tweezerman Eyelash Curler High Elasticity Fit for Tweezerman Eyelash Curler Refills.**IDYUUEL**$7.04**66 rev8mo ago](https://www.amazon.com/dp/B0G18TL5LG) [**80Pack Fit for Tweezerman Eyelash Curler Refills High Elasticity Silicone Replacement Pad Compatible with Tweezerman Eyelash Curler Gentle & Safe Use with Eye Lash Curlers.**AETUXU**$6.93**67 rev10mo ago](https://www.amazon.com/dp/B0FRXLC99H) [**40 Pcs Eyelash Curler Refills Silicone Eye Lash Curlers Refill Pads Compatible with Tweezerman Eyelash Curler**YFANITI**$6.99**31 rev10mo ago](https://www.amazon.com/dp/B0FNMQMXG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30Pack Compatible for Shiseido Eyelash Curler Refill Pads Only Compatible with Shiseido Eyelash Curler Silicone Replacement Pads (Not Include Curler)**PNXPTAA**$7.06**4.5★**▲ 282%**](https://www.amazon.com/dp/B0GFCFLTZ1) [**48PCS Eyelash Curler Refill Pads Compatible with Shiseido Eye Lash and Cosmetic Accessory Silicone Soft Rubber Curler for Universal Eyelash Curler Black**Ajrwiiy**$6.47**4.2★**▲ 149%**](https://www.amazon.com/dp/B0F24KYWQ2) [**Yumflan Eyelash Curler Refills 80 Pcs Eyelash Curler Pads Silicone Rubber Eye Lash Curler Refills for Universal Eyelash Curlers (Black)**yumflan**$4.05**4.4★**▲ 73%**](https://www.amazon.com/dp/B0CGZS81N8) [**Black Eyelash Curler Refills (24-Pack) Replacement Pads | Eye Lash and Cosmetic Accessory | Create Permanent Curls and Intense Lashes | Universal Fit for Standard Curlers**PETUNIA SKINCARE**$6.19**4.3★**▲ 68%**](https://www.amazon.com/dp/B013ZDULM0) [**i-Laesh Eyelash Curler Refills 24PC**i-laesh**$7.72**4.0★**▲ 53%**](https://www.amazon.com/dp/B0FC2WB4LD)
**~~View all trending →~~**
## **What buyers say about eyelash curler refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit good”*
**Quality-Overall**13%
*“Good quality”*
**Eyelash Quality**12%
*“Great replacement for eyelash curler”*
**Value For Money**12%
*“For the price”*
**Durability**6%
*“They are durable”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Ease Of Use**3%
*“It was easy to replace”*
**Soft Feel**3%
*“The silicone is soft”*
**Color**3%
*“a lot of colors to chose from”*
**Suitability Curly Hair**2%
*“It works smoothly with different curlers, making it versatile and practical”*
### **What buyers complain about **
**Size-Overall**37%
*“it was tight”*
**Eyelash Quality**10%
*“Didnt work for my eyelash curlers”*
**Functionality-Overall**9%
*“they didn't work super well”*
**Value For Money**6%
*“Very expensive & not worth the price, in my opinion”*
**Durability**5%
*“they broke/split immediately”*
**Thickness**5%
*“Too thick to fit my Maybelline curler”*
**Quality-Overall**2%
*“Cheap because they are not good”*
**Ease Of Use**2%
*“too much hassle to use”*
**Strength**1%
*“They aren't as firm as the ones that come with a Tweezerman”*
**Advertised Vs Actual Product**1%
*“Inaccurate Description”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**9%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Compatibility-Overall**2%
**Value For Money**2%
**Thickness**2%
**Quality-Overall**2%
**Material Quality**1%
**Eyelash Quality**1%
## **Common questions**
- **Is eyelash curler refills profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the eyelash curler refills niche?**
- 17 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in eyelash curler refills?**
- Top complaints mined from reviews: Size-Overall, Eyelash Quality, Functionality-Overall. The return rate is 1.0%.
- **When does demand for eyelash curler refills peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyelash curler refills niche?**
- Listings span $3.60–$8.80; the average listing price is $5.61 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)