---
title: "Eyeko Mascara — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyeko-mascara"
last_updated: "2026-08-11T06:22:46.802Z"
locale: en
meta:
description: "Niche score 41/100 · $24K/yr market · 26K searches/yr · $17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $24K/yr market · 26K searches/yr · $17.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyeko Mascara — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **eyeko mascara**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 34Conversion 63Competition 9Returns 92Price range 63Avg price 81Brand share 0Review moat 64Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****942.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.87–$23.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$24K**
$24K/yr · 26K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, eyeko mascara is a $24K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeko mascara market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$22K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#1,443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Eyeko100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +7.2% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyeko-mascara/trend)
## **Top eyeko mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml**Eyeko**$23.77**4.4★2,796 rev](https://www.amazon.com/dp/B07DX54KPQ) [2**Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml**Eyeko**$17.86**4.5★1,050 rev](https://www.amazon.com/dp/B00WS9Q96A) [3**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**4.4★548 rev](https://www.amazon.com/dp/B095KR4Y9N) [4**Eyeko Black Magic Mascara Intense Black - for Volume & Length - Nourishing with Keratin & Shea Butter 8ml**Eyeko**$16.71**4.3★1,554 rev](https://www.amazon.com/dp/B016X4CQUS) [5**Eyeko Lash Alert Mascara - Black - Lift & Curl - Infused with Caffeine and Biotin 8ml**Eyeko**$12.42**4.2★1,921 rev](https://www.amazon.com/dp/B06X1F74JN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyeko Black Magic Liquid Eyeliner Carbon Black - Intense - Precision Felt Tip Brush - Vegan 0.7ml**Eyeko**$9.87**211 rev3y ago](https://www.amazon.com/dp/B0C5NVKWGQ) [**Eyeko Limitless Mascara - Black - Lengthening - Nourishing with Acai Oil - For Sensitive Eyes - Vegan 8ml**Eyeko**$22.95**70 rev3y ago](https://www.amazon.com/dp/B0BLCLBYL2) [**Eyeko Limitless Long-Wear Pencil Eyeliner - Manifest Plum Purple - Waterproof Creamy Formula 0.5g**Eyeko**$18.16**53 rev4y ago](https://www.amazon.com/dp/B09MR32Z15) [**Eyeko Limitless Eyeshadow Palette 3 - High Pigment - 6 Shades - Blendable Warm Browns and Champagne Shimmers - Lightweight - Vegan**Eyeko**$20.02**42 rev5y ago](https://www.amazon.com/dp/B09BNMQ5J6) [**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**548 rev5y ago](https://www.amazon.com/dp/B095KR4Y9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml**Eyeko**$17.86**4.5★**▲ 87%**](https://www.amazon.com/dp/B00WS9Q96A) [**Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.**Eyeko**$13.86**4.4★**▲ 56%**](https://www.amazon.com/dp/B095KR4Y9N) [**Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml**Eyeko**$23.77**4.4★**▲ 19%**](https://www.amazon.com/dp/B07DX54KPQ) [**Eyeko Limitless Long-Wear Pencil Eyeliner - Manifest Plum Purple - Waterproof Creamy Formula 0.5g**Eyeko**$18.16**4.0★**— 5%**](https://www.amazon.com/dp/B09MR32Z15) [**Eyeko Lash Alert Mascara - Black - Lift & Curl - Infused with Caffeine and Biotin 8ml**Eyeko**$12.42**4.2★**▼ 13%**](https://www.amazon.com/dp/B06X1F74JN)
**~~View all trending →~~**
## **What buyers say about eyeko mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Water Resistance**25%
*“Great waterproof”*
**Eyelash Quality**24%
*“helps separate each lash evenly”*
**Durability**9%
*“Longevity”*
**Smudge Resistance**8%
*“it will not smudge”*
**Efficiency**4%
*“Works better than the others ive tried”*
**Soft Feel**3%
*“It goes on smoothly”*
**Quality-Overall**3%
*“the quality is excellent”*
**Ease Of Cleaning**2%
*“Holds for days, very little flakage, wipes off easily with a good remover. like: Take the Day off, Clinique”*
**Ease Of Use**2%
*“easy to take off”*
**Value For Money**2%
*“The price value is fair”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Will not run”*
**Ease Of Use**11%
*“But its hard to remove”*
**Quality-Overall**8%
*“Absolutely HORRIBLE”*
**Color**6%
*“they sent the black colored tube”*
**Moist/Dry**5%
*“lashes dry very hard”*
**Adhesion/Stickiness**4%
*“A little sticky”*
**Allergies**4%
*“I have allergic reactions to a lot of mascaras”*
**Suitability Dry Skin**4%
*“be careful when applying it does not come off skin easily if smudged”*
**Size-Overall**3%
*“Surprisingly small”*
**Advertised Vs Actual Product**3%
*“BEWARE you dont NOT get what is shown”*
### **Top return reasons **
**Moist/Dry**42%
**Size-Overall**12%
**Advertised Vs Actual Product**8%
**Water Resistance**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Leak-Proof**3%
**Dilute/Watery**3%
**Smudge Resistance**2%
## **Common questions**
- **Is eyeko mascara profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 11 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the eyeko mascara niche?**
- 1 brands and 18 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyeko mascara?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Quality-Overall. The return rate is 1.1%.
- **When does demand for eyeko mascara peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyeko mascara niche?**
- Listings span $9.87–$23.77; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 943 reviews — the moat a new listing must climb.
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