---
title: "Eyebrow Wax Strips — $388K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-strips"
last_updated: "2026-08-11T04:13:30.301Z"
locale: en
meta:
description: "Niche score 51/100 · $388K/yr market · 405K searches/yr. Prices mostly outside the sweet spot ($3.60–$13.31) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $388K/yr market · 405K searches/yr. Prices mostly outside the sweet spot ($3.60–$13.31) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Wax Strips — $388K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow wax strips**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.60–$13.31) keeps it on the watch list.
Market size 55Growth 25Conversion 88Competition 30Returns 98Price range 0Avg price 28Brand share 35Review moat 25Quality gap 95
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$388K**
$388K/yr · 405K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.31**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,614**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$3.60–$13.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, eyebrow wax strips is a $388K/yr Amazon United States market (405K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow wax strips market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$279K–$372K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**12%**
- Beauty736% - Nad's26% - Dr.Okay11% - waxfans6% - Parissa5% - Charmonic4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-strips/trend)
## **Top eyebrow wax strips search terms**
- **eyebrow wax strips**264K/yr+2.5%8.4% conv. - **wax strips for eyebrows**30K/yr-17.5%6.4% conv. - **eye brow wax strip**23K/yr-7.2%8.6% conv. - **brow wax strips**26K/yr-5.8%6.0% conv. - **eyebrow waxing strips**19K/yr-5.6%5.8% conv. - **wax strips eyebrows**9K/yr+6.3%8.2% conv. - **eyebrow strips**7K/yr-7.0%5.4% conv. - **eyebrow wax strips for women**7K/yr-11.7%8.6% conv. - **eye brow wax strips**6K/yr+10.2%6.5% conv. - **eyebrows wax strips**6K/yr-7.9%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-strips/search-terms)
## **Top eyebrow wax strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$116K40%$155K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty7 Facial Wax Strips for Hair Removal - Eyebrow Wax Strips at Home - 24 Strip 4 Calming Oil Wipes for All Skin Types for Women**Beauty7**$9.64**4.2★1,992 rev](https://www.amazon.com/dp/B0B8YX8L97) [2**Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder**Nad's**$4.44**3.8★40,093 rev](https://www.amazon.com/dp/B003JFJF4A) [3**Nads Eyebrow Wax Strips - Facial Hair Removal for Women - Eyebrow Wax Kit with 6 Eyebrow Waxing Strips + 6 Calming Oil Wipes + 2g Skin Protection Powder 1 Count**Nad's**$8.49**3.9★4,661 rev](https://www.amazon.com/dp/B081WB8VHB) [4**Nads Eyebrow Shaper Wax Kit Eyebrow Facial Hair Removal Delicate Areas Cotton Strips Cleansing Wipes 0.2 Ounce (Pack of 1)**Nad's**$10.30**3.5★14,390 rev](https://www.amazon.com/dp/B000RFRMAO) [5**Parissa Natural Eyebrow Wax Strips | Brow Wax Kit for Eyebrows Edges & Stray Hairs | No Heat Fragrance-Free Sensitive Skin | 16 Strips (32 Applications)**Parissa**$11.63**4.2★587 rev](https://www.amazon.com/dp/B09V1R69LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30Pcs Eyebrow Wax Strips - 56 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula 3 boxes**Dr.Okay**$9.19**12 revtoday](https://www.amazon.com/dp/B0H2D5JNMS) [**64Pcs Precision Eyebrow Wax Strips for Face Clean Hair Removal Waxing Kit Gentle for Sensitive Skin No Heat Needed Easy At-Home Use for Upper Lip Chin & Brows Lasts 6 Weeks**RTRSNCM**$10.65**18 rev1mo ago](https://www.amazon.com/dp/B0H4GZ8TWD) [**Eyebrow Wax Strips - 110 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula | Painless at Home Hair Removal for Women & Sensitive Skin | Lasts 9 Weeks**Dr.Okay**$9.09**9 rev2mo ago](https://www.amazon.com/dp/B0GZBPQLYY) [**64 Pcs Eyebrow Wax Strips Eyebrow & Upper Lip Cheek Face Hair Removal Natural Aloe Formula for Sensitive All Skin Types for Women at Home Hair Remover Last 6 Weeks Contains 6 Calming Oil Wipes**Charmonic**$10.10**34 rev2mo ago](https://www.amazon.com/dp/B0GWDJ8B8J) [**Eyebrow Wax Strips - 88 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula | Painless at Home Hair Removal for Women & Sensitive Skin | Lasts 6 Weeks**Dr.Okay**$8.64**279 rev3mo ago](https://www.amazon.com/dp/B0GWWN7XQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eyebrow Wax Strips - 110 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula | Painless at Home Hair Removal for Women & Sensitive Skin | Lasts 9 Weeks**Dr.Okay**$9.09**2.9★**▲ 266%**](https://www.amazon.com/dp/B0GZBPQLYY) [**64Pcs Precision Eyebrow Wax Strips for Face Clean Hair Removal Waxing Kit Gentle for Sensitive Skin No Heat Needed Easy At-Home Use for Upper Lip Chin & Brows Lasts 6 Weeks**RTRSNCM**$10.65**5.0★**▲ 265%**](https://www.amazon.com/dp/B0H4GZ8TWD) [**64 Pcs Eyebrow Wax Strips Eyebrow & Upper Lip Cheek Face Hair Removal Natural Aloe Formula for Sensitive All Skin Types for Women at Home Hair Remover Last 6 Weeks Contains 6 Calming Oil Wipes**Charmonic**$10.10**4.3★**▲ 264%**](https://www.amazon.com/dp/B0GWDJ8B8J) [**FOCTXI Facial Wax Strips Kit for Women 80 Strips Hypoallergenic Eyebrow Wax Strips for Hair Removal Home Use + 5 Calming Oil Wipes Suitable for All Skin Types**FOCTXI**$10.31**4.4★**▲ 264%**](https://www.amazon.com/dp/B0GL7XT8H9) [**30Pcs Eyebrow Wax Strips - 56 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula 3 boxes**Dr.Okay**$9.19**3.7★**▲ 263%**](https://www.amazon.com/dp/B0H2D5JNMS)
**~~View all trending →~~**
## **What buyers say about eyebrow wax strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**27%
*“Easy and Convenient”*
**Quality-Overall**11%
*“Excellent quality”*
**Value For Money**7%
*“worth the money”*
**Hair Removal**6%
*“removes hair quickly”*
**Efficiency**5%
*“they are effective”*
**Soft Feel**4%
*“Soft yet strong”*
**Advertised Vs Actual Product**4%
*“As described”*
**Allergies**4%
*“No irritation”*
**Ease Of Cleaning**4%
*“easy to clean up”*
**Instructions/User Manual/Troubleshooting**3%
*“easy to follow instructions”*
### **What buyers complain about **
**Functionality-Overall**29%
*“Not effective”*
**Allergies**10%
*“Gave me a horrible rash”*
**Adhesion/Stickiness**7%
*“Its not even sticky”*
**Skin Health**5%
*“My skin is also still burning 2 days later”*
**Value For Money**4%
*“Not worth the price”*
**Size-Overall**4%
*“Large”*
**Quality-Overall**4%
*“Quality very poor”*
**Suitability Short Hair**3%
*“Doesn't remove hair”*
**Ease Of Use**3%
*“Difficult to use”*
**Hair Related**2%
*“It doesn't do a good job at getting all the hairs”*
### **Top return reasons **
**Functionality-Overall**27%
**Size-Overall**20%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**13%
**Damage/Burn Hair**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Product Condition**2%
**Value For Money**2%
**Material Quality**2%
## **Common questions**
- **Is eyebrow wax strips profitable to sell on Amazon United States?**
- The niche generates $388K/yr across 17 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the eyebrow wax strips niche?**
- 11 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in eyebrow wax strips?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Adhesion/Stickiness. The return rate is 0.5%.
- **When does demand for eyebrow wax strips peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the eyebrow wax strips niche?**
- Listings span $3.60–$13.31; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 4,614 reviews — the moat a new listing must climb.
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