---
title: "Eyebrow Wax Sticks — $228K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-sticks"
last_updated: "2026-08-11T08:32:17.651Z"
locale: en
meta:
description: "Niche score 43/100 · $228K/yr market · 182K searches/yr · $7.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $228K/yr market · 182K searches/yr · $7.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Wax Sticks — $228K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow wax sticks**
**Skip it**
Prices mostly outside the sweet spot ($4.17–$10.02) — this niche doesn't clear our bar today.
Market size 43Growth 24Conversion 98Competition 32Returns 96Price range 0Avg price 20Brand share 39Review moat 41Quality gap 20
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$228K**
$228K/yr · 182K searches
**Review moat**
**Okay****2,416**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.17–$10.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eyebrow wax sticks is a $228K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow wax sticks market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$180K–$216K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**11%**
- EWVVSS27% - Mibly19% - MMonDod16% - JIUHSHN12% - ForPro Professional Collection8% - Demissle8% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-sticks/trend)
## **Top eyebrow wax sticks search terms**
- **eyebrow wax sticks**53K/yr-8.4%12.2% conv. - **small wax sticks**23K/yr+1.3%17.4% conv. - **brow wax sticks**23K/yr-2.4%15.5% conv. - **wax sticks for eyebrows**18K/yr-6.8%14.3% conv. - **eyebrow waxing sticks**14K/yr-1.6%10.2% conv. - **waxing sticks small**6K/yr+9.8%14.5% conv. - **small waxing sticks**7K/yr-8.9%14.1% conv. - **eye brow wax sticks**6K/yr+9.8%9.8% conv. - **eyebrow sticks**4K/yr+64.3%12.7% conv. - **brow sticks**4K/yr+36.5%17.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-wax-sticks/search-terms)
## **Top eyebrow wax sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mibly 200 Pcs Wooden Wax Sticks - Eyebrow Lip Nose Small Waxing Applicator Sticks for Hair Removal and Smooth Skin - Spa and Home Usage**Mibly**$4.88**4.6★6,931 rev](https://www.amazon.com/dp/B08D6RRSB4) [2**1000pcs Wooden Small Wax Sticks Eyebrow Wax Sticks for Eyebrow Hair RemoverSmall Popsicle SticksWooden Sticks for Crafts**EWVVSS**$9.89**4.6★348 rev](https://www.amazon.com/dp/B0CZRRZK3Q) [3**1200 Pack Wooden Waxing Sticks Small Wax Spatulas Applicator Sticks**MMonDod**$9.27**4.8★1,504 rev](https://www.amazon.com/dp/B085X7W6KN) [4**1200Pcs Eyebrow Wax Sticks Wood Waxing Sticks Wax Spatula Applicator for Body Hair Eyebrow Lip Nose Brow Removal**JIUHSHN**$10.02**4.7★577 rev](https://www.amazon.com/dp/B0C1G5PPVJ) [5**Demissle 400 Pcs Eye Brow Wooden Wax Sticks Mini Waxing Applicator Sticks Lip Nose Eyebrow Wood Craft Small Facial Hair Spatula Applicator for Home Spa Hair Removal Skin Use**Demissle**$9.02**4.8★832 rev](https://www.amazon.com/dp/B09QG33GCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAQEHO 200Pcs Eyebrow Wax Sticks - Small Wooden Waxing Sticks Wooden Wax Applicator for Nose Eyebrows Lips Hair Removal Waxing Essentials Mini Craft WoodSticks Esthetician Supplies for Home Salon Use**RAQEHO**$4.17**7 rev8mo ago](https://www.amazon.com/dp/B0FZRWM4BL) [**MMonDod 600 Pcs Wooden Eyebrow Waxing Sticks with Handle Small Wax Sticks**MMonDod**$5.45**421 rev1y ago](https://www.amazon.com/dp/B0DKX5X54S) [**EWVVSS 4 Styles 500 Pcs Waxing Sticks Assorted Wax Applicator Sticks For Body Legs Face With Small Medium Large Sizes Wood Popsicle Sticks For Waxing Or Wood Craft Sticks**EWVVSS**$7.04**1,673 rev1y ago](https://www.amazon.com/dp/B0DK4N5Z46) [**EWVVSS 1200-Pcs Eyebrow Wax Sticks for Hair Removal Small Wooden Waxing Sticks Wax Spatulas Sticks Precision Brow Wax Sticks Applicator Sticks for Facial Waxing**EWVVSS**$9.29**282 rev2y ago](https://www.amazon.com/dp/B0DK3NKJ69) [**1200 Pcs Eyebrow Wax Sticks Small Wooden Waxing Sticks Wax Spatulas Craft Applicator Sticks for Body Hair Removal Eyebrow Lip Nose Brow Facial Smooth Skin-Spa Home Usage**EWVVSS**$9.94**325 rev2y ago](https://www.amazon.com/dp/B0D151TVJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAQEHO 200Pcs Eyebrow Wax Sticks - Small Wooden Waxing Sticks Wooden Wax Applicator for Nose Eyebrows Lips Hair Removal Waxing Essentials Mini Craft WoodSticks Esthetician Supplies for Home Salon Use**RAQEHO**$4.17**4.8★**▲ 183%**](https://www.amazon.com/dp/B0FZRWM4BL) [**JANYUN 200 Pcs Eyebrow Waxing Sticks Wax Applicator Wood Waxing Spatulas for Body Eyebrow Lip Nose and Small Hair Removal Sticks(Slanted Handle)**JANYUN**$6.19**4.7★**▲ 129%**](https://www.amazon.com/dp/B09Y85W3FZ) [**JANYUN Hair Removal 200 Pcs Eyebrow Wax Sticks Wooden Waxing Spatulas for Small Detailed Areas Orange Wood Nail Sticks**JANYUN**$6.57**4.7★**▲ 63%**](https://www.amazon.com/dp/B0C4XKMTT6) [**1000pcs Wooden Small Wax Sticks Eyebrow Wax Sticks for Eyebrow Hair RemoverSmall Popsicle SticksWooden Sticks for Crafts**EWVVSS**$9.89**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CZRRZK3Q) [**EWVVSS 4 Styles 500 Pcs Waxing Sticks Assorted Wax Applicator Sticks For Body Legs Face With Small Medium Large Sizes Wood Popsicle Sticks For Waxing Or Wood Craft Sticks**EWVVSS**$7.04**4.8★**▲ 20%**](https://www.amazon.com/dp/B0DK4N5Z46)
**~~View all trending →~~**
## **What buyers say about eyebrow wax sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good variety to choose from”*
**Value For Money**15%
*“Great value”*
**Size-Overall**13%
*“Great, perfect size”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Adhesion/Stickiness**7%
*“The best sticks”*
**Durability**5%
*“does not break easily”*
**Ease Of Use**5%
*“Quick and easy”*
**Efficiency**4%
*“Works well”*
**Thickness**3%
*“Great for thinner applications”*
**Ease Of Application**3%
*“better control during application”*
### **What buyers complain about **
**Size-Overall**22%
*“Small sticks”*
**Thickness**17%
*“Thinner than expected”*
**Strength**14%
*“Flimsy as hell”*
**Natural Resource Wastage**3%
*“Complete waste of money and time”*
**Material Quality**3%
*“Cheap material”*
**Value For Money**3%
*“they can be overpriced”*
**Quality-Overall**3%
*“Inconsistent quality”*
**Cutting/Trimming**3%
*“No nice weven cuts”*
**Advertised Vs Actual Product**3%
*“I may have overlooked that in the description though”*
**Thin**3%
*“Thin”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Thin**6%
**Strength**3%
**Thickness**2%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Functionality-Overall**1%
## **Common questions**
- **Is eyebrow wax sticks profitable to sell on Amazon United States?**
- The niche generates $228K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the eyebrow wax sticks niche?**
- 10 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in eyebrow wax sticks?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.8%.
- **When does demand for eyebrow wax sticks peak?**
- Demand peaks in May; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the eyebrow wax sticks niche?**
- Listings span $4.17–$10.02; the average listing price is $7.21 (sweet spot $15–$100). The average incumbent carries 2,416 reviews — the moat a new listing must climb.
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