---
title: "Eyebrow Razor — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-razor"
last_updated: "2026-08-06T04:36:25.520Z"
locale: en
meta:
description: "Niche score 63/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Razor — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow razor**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 23Conversion 95Competition 68Returns 99Price range 28Avg price 25Brand share 83Review moat 13Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 1.9M searches
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.37–$19.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$8.83**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,900.34**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eyebrow razor is a $2.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow razor market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**379**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**40%**
- Kitsch14% - HFATMOS11% - D10% - ZOMCHI9% - Colovis9% - Schick Hydro Silk8%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -3.7% search growth over the last 90 days.
40K30KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-razor/trend)
## **Top eyebrow razor search terms**
- **eyebrow razor**1.1M/yr-4.5%12.3% conv. - **eye brow razors**122K/yr+2.4%10.9% conv. - **eyebrow shaper**137K/yr-10.0%4.0% conv. - **eyebrow razors**122K/yr-8.4%11.9% conv. - **eyebrow shaver**112K/yr-7.0%9.5% conv. - **eyebrow razor for women**71K/yr+1.8%11.6% conv. - **brow razor**39K/yr+0.5%9.9% conv. - **perfiladores de cejas**35K/yr+3.0%6.5% conv. - **eye brow razor**29K/yr-2.7%10.2% conv. - **brow shaper**21K/yr+4.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-razor/search-terms)
## **Top eyebrow razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$62K6%$123K9%$185K12%$246K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HFATMOS Eyebrow Razor Face Razors for Women Men Multipurpose Exfoliating Face Shaver Facial Hair Removal Tools Eyebrow Trimmer with Protective Cover 12 Pcs**HFATMOS**$4.75**4.5★7,433 rev](https://www.amazon.com/dp/B0972CWM6G) [2**D 6 Pcs Face Razors for Women Eyebrow Razors and Dermaplane Tool**D**$4.08**4.5★1,999 rev](https://www.amazon.com/dp/B0CRDQS6WM) [3**66 Eyebrow Razor and Face Razor for Women and Men Eyebrow Hair Trimmer and Shaver with Protective Cover Safe and Newbie Friendly**Colovis**$9.09**4.6★7,970 rev](https://www.amazon.com/dp/B07KW36G2J) [4**Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Black 6 pcs**Kitsch**$4.78**4.4★36,552 rev](https://www.amazon.com/dp/B0DC166CMM) [5**ZOMCHI Eyebrow Razor for Women & Men Precision Cover Black**ZOMCHI**$9.77**4.6★3,138 rev](https://www.amazon.com/dp/B0CKVCSH3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**69pcs Eyebrow Razor set for Women Face Dermaplaning Tool Trimming Eyebrow Shaving Hair Hairline Shaping and mens facial hair removal**Beutz**$8.32**63 rev7mo ago](https://www.amazon.com/dp/B0G3LDGWWQ) [**Phyyixs 88 Pcs Eyebrow Razors & Face Razors for Women in Storage Jar Black Dermaplane Razor for Face & Men Precision Face Shaver with Protective Covers Thoughtful Beauty Gift for Women**Phyyixs**$10.11**207 rev9mo ago](https://www.amazon.com/dp/B0FNRLQDQJ) [**Phyyixs 100 Pcs Eyebrow and Face Razors for Women and Men Multi-Color Facial Shavers with Protective Covers Safe for Beginners**Phyyixs**$9.71**962 rev1y ago](https://www.amazon.com/dp/B0DS5C2SKM) [**Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Black 6 pcs**Kitsch**$4.78**36,552 rev1y ago](https://www.amazon.com/dp/B0DC166CMM) [**VG VOGCREST Eyebrow & Facial Trimmer: 2 in1 Rechargeable Facial Hair Removal & Eyebrow Shaver - Body Razor with Built-in LED Light (Rose Gold)**VG VOGCREST**$19.62**45,244 rev2y ago](https://www.amazon.com/dp/B0CSJMF6F6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**69pcs Eyebrow Razor set for Women Face Dermaplaning Tool Trimming Eyebrow Shaving Hair Hairline Shaping and mens facial hair removal**Beutz**$8.32**4.7★**▲ 211%**](https://www.amazon.com/dp/B0G3LDGWWQ) [**Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Coral 12 pcs**Kitsch**$8.25**4.4★**▲ 153%**](https://www.amazon.com/dp/B0C92YTQ27) [**Phyyixs 88 Pcs Eyebrow Razors & Face Razors for Women in Storage Jar Black Dermaplane Razor for Face & Men Precision Face Shaver with Protective Covers Thoughtful Beauty Gift for Women**Phyyixs**$10.11**4.4★**▲ 135%**](https://www.amazon.com/dp/B0FNRLQDQJ) [**KXICYUR 15-Piece Value Pack Mens and Womens Beauty Tool Set: Mens Disposable Razors + Womens Disposable Eyebrow Razors Non-Slip Grip + Travel-Friendly**KXICYUR**$4.18**4.7★**▲ 121%**](https://www.amazon.com/dp/B0FLY5PZN7) [**About Beauty Face N Brow - 3 Beauty Groomers for Hair Removal Ideal for Shaving Exfoliating Dermaplaning and Brow Shaping Japanese Steel Gently Removes Facial Hair**About Beauty**$3.37**4.5★**▲ 38%**](https://www.amazon.com/dp/B09ZWWM5KT)
**~~View all trending →~~**
## **Common questions**
- **Is eyebrow razor profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the eyebrow razor niche?**
- 28 brands and 379 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
- **What does it cost to enter the eyebrow razor niche?**
- Listings span $3.37–$19.62; the average listing price is $8.83 (sweet spot $15–$100). The average incumbent carries 26,900 reviews — the moat a new listing must climb.
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