---
title: "Trend — eyebrow powder - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-powder/trend"
last_updated: "2026-08-11T06:22:12.992Z"
locale: en
meta:
  description: "Niche score 58/100 · $422K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $422K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eyebrow powder - Flapen"
---

# **eyebrow powder**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 39Conversion 54Competition 64Returns 90Price range 62Avg price 60Brand share 69Review moat 25Quality gap 57

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.71–$33.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.23**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$422K**

$422K/yr · 708K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,723.84**

avg incumbent reviews — the moat a new listing must climb

## Trend