---
title: "Eyebrow Powder — $422K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-powder"
last_updated: "2026-08-07T00:49:24.931Z"
locale: en
meta:
description: "Niche score 58/100 · $422K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $422K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Powder — $422K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow powder**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 39Conversion 54Competition 64Returns 90Price range 62Avg price 60Brand share 69Review moat 25Quality gap 57
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.71–$33.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$422K**
$422K/yr · 708K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,723.84**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eyebrow powder is a $422K/yr Amazon United States market (708K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow powder market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$397K–$529K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**31%**
- Anastasia Beverly Hills24% - wet n wild14% - Palladio13% - Rimmel7% - MAYBELLINE5% - NYX PROFESSIONAL MAKEUP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-powder/trend)
## **Top eyebrow powder search terms**
- **eyebrow powder**249K/yr-6.4%4.2% conv. - **brow powder**109K/yr+14.9%3.4% conv. - **anastasia brow powder**58K/yr+23.4%5.5% conv. - **eyebrow powder for women**26K/yr+295.6%4.2% conv. - **eyebrow powder kit**41K/yr-26.5%3.9% conv. - **eye brow powder**25K/yr-3.1%4.3% conv. - **maybelline eyebrow powder**25K/yr-0.2%2.7% conv. - **eyebrow palette**24K/yr+1.4%1.8% conv. - **nyx brow powder**9K/yr+450.1%2.6% conv. - **nyx eyebrow powder**11K/yr+183.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-powder/search-terms)
## **Top eyebrow powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$51K16%$67K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Ultimate Eyebrow Makeup Kit Long-Lasting Matte Brow Powder Tweezers Wax & Brush Built-In Mirror Purse-Friendly Compact - Dark Brown**wet n wild**$4.37**4.6★6,035 rev](https://www.amazon.com/dp/B082YQ4QXJ) [2**Palladio Brow Powder for Eyebrows Soft and Natural Eyebrow Powder with Jojoba Oil & Shea Butter Helps Enhance & Define Brows Compact Size for Purse or Travel Includes Applicator Brush Soft Brown**Palladio**$9.68**4.4★7,657 rev](https://www.amazon.com/dp/B09PX5T8LY) [3**Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Soft Brown**Anastasia Beverly Hills**$22.45**4.7★9,449 rev](https://www.amazon.com/dp/B00L1JKKMC) [4**Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Taupe**Anastasia Beverly Hills**$21.24**4.7★9,449 rev](https://www.amazon.com/dp/B00GI2ZFFE) [5**Eyebrow Powder Makeup Kit-3 Colors Eye Brow Powder Palette Long-Lasting Waterproof Dark/light Brown Brow Filler Fill & Sculpt Full Eyebrows for Women With Mirror Brow Brush & Razor-Set 02**LYSdefeu**$7.82**4.4★670 rev](https://www.amazon.com/dp/B0C5N2BWM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso**NYX PROFESSIONAL MAKEUP**$12.66**689 rev2mo ago](https://www.amazon.com/dp/B0FZCKFRGT) [**Clinique Fill in the Blanks Brow Powder Pomade | Waterproof Sweat-Resistant + Non-flaking Soft Brown 0.06 Ounce**Clinique**$27.32**180 rev1y ago](https://www.amazon.com/dp/B0F7J22NNQ) [**Eyebrow Powder Kit-Waterproof Two Colors Brow Powder Tinted Palette Long Lasting Up to 16H Brown/Dark Brown Brow Filler Defined&Sculpt Natural Eyebrow Makeup for Sparse Brow with Brow Brush &Razor-03**Caedelfly**$6.96**351 rev1y ago](https://www.amazon.com/dp/B0DFB3HVVR) [**Boobeen Eyebrow Powder Kit 2-color Waterproof Eyebrow Palette Makeup to Definer & Filler Brows Eyebrow Color Powder Shape Natural Looking Brow - with Mirror Brush**Boobeen**$9.96**416 rev2y ago](https://www.amazon.com/dp/B0D8HQ9F5B) [**Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Blonde)**WUNDERBROW**$19.56**752 rev2y ago](https://www.amazon.com/dp/B0D383RX7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso**NYX PROFESSIONAL MAKEUP**$12.66**4.0★**▲ 289%**](https://www.amazon.com/dp/B0FZCKFRGT) [**Arches and Halos Duo Luxury Brow Powder - Eyebrow Shaper and Color - Powder Compact with 2 Neutral Shades - Neutral Brown - 0.1 oz**Arches & Halos**$7.42**4.4★**▲ 111%**](https://www.amazon.com/dp/B08T7PX6KQ) [**Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Taupe**Anastasia Beverly Hills**$21.24**4.7★**▲ 108%**](https://www.amazon.com/dp/B00GI2ZFFE) [**Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Blonde**Anastasia Beverly Hills**$22.48**4.7★**▲ 107%**](https://www.amazon.com/dp/B00GI22908) [**Boobeen Eyebrow Powder Kit 2-color Waterproof Eyebrow Palette Makeup to Definer & Filler Brows Eyebrow Color Powder Shape Natural Looking Brow - with Mirror Brush**Boobeen**$9.96**4.3★**▲ 103%**](https://www.amazon.com/dp/B0D8HQ9F5B)
**~~View all trending →~~**
## **What buyers say about eyebrow powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“color accurate”*
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Application**9%
*“Applies beautifully”*
**Ease Of Use**8%
*“Ease of use”*
**Value For Money**6%
*“Great value”*
**Durability**5%
*“Stays on all day”*
**Soft Feel**4%
*“Goes on smooth”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Coverage**2%
*“Best coverage”*
**Efficiency**2%
*“Works great and stays on”*
### **What buyers complain about **
**Color**24%
*“Too dark”*
**Moist/Dry**11%
*“It is dry”*
**Value For Money**7%
*“expensive”*
**Ease Of Use**4%
*“Hard to use”*
**Size-Overall**4%
*“Too small”*
**Functionality-Overall**3%
*“Not workable did not like”*
**Ease Of Application**3%
*“I didn't really like the applicator either”*
**Durability**2%
*“I doubt this will last very long”*
**Quality-Overall**2%
*“Not as good as my other brand”*
**Water Resistance**2%
*“The product is NOT water proof”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Moist/Dry**5%
**Quality-Overall**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Weight Light**1%
**Size-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is eyebrow powder profitable to sell on Amazon United States?**
- The niche generates $422K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the eyebrow powder niche?**
- 22 brands and 106 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in eyebrow powder?**
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 1.2%.
- **When does demand for eyebrow powder peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the eyebrow powder niche?**
- Listings span $3.71–$33.77; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.
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