---
title: "Eyebrow Pomade — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-pomade"
last_updated: "2026-08-11T04:08:56.399Z"
locale: en
meta:
description: "Niche score 45/100 · $224K/yr market · 461K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $224K/yr market · 461K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Pomade — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow pomade**
**Skip it**
A deep review moat (6,097 avg reviews) — this niche doesn't clear our bar today.
Market size 43Growth 27Conversion 55Competition 39Returns 95Price range 36Avg price 38Brand share 39Review moat 24Quality gap 47
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$224K**
$224K/yr · 461K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.51–$21.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,097.12**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eyebrow pomade is a $224K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow pomade market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$159K–$212K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 94%
**Open market**
**14%**
- Anastasia Beverly Hills25% - Milani24% - LAVONE13% - MAYBELLINE13% - e.l.f.6% - BEFIVECOK5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-pomade/trend)
## **Top eyebrow pomade search terms**
- **eyebrow pomade**149K/yr-3.7%3.6% conv. - **brow pomade**107K/yr-3.4%3.1% conv. - **pomada para cejas**38K/yr+6.9%1.4% conv. - **anastasia brow pomade**28K/yr+39.1%4.1% conv. - **eyebrow pomade waterproof**15K/yr+6.9%2.7% conv. - **pomada de cejas**15K/yr+1.2%1.1% conv. - **milani eyebrow**12K/yr+2.9%4.9% conv. - **anastasia dipbrow pomade**11K/yr+11.4%3.8% conv. - **eye brow pomade**9K/yr-8.7%3.5% conv. - **pomade eyebrow**9K/yr+0.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-pomade/search-terms)
## **Top eyebrow pomade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milani Stay Put Brow Color - Dark Brown (0.09 Ounce) Vegan Cruelty-Free Eyebrow Color that Fills and Shapes Brows**Milani**$9.59**4.4★17,220 rev](https://www.amazon.com/dp/B00ZTFQR44) [2**Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown**Anastasia Beverly Hills**$21.13**4.7★7,055 rev](https://www.amazon.com/dp/B00KNEDQ72) [3**Maybelline TattooStudio Brow Pomade Long Lasting Buildable Eyebrow Makeup Black Brown 1 Count**MAYBELLINE**$11.70**4.5★16,377 rev](https://www.amazon.com/dp/B07GX1DSHG) [4**LAVONE Makeup Kit With Eyebrow Stamp Pencil Waterproof Brow Pencil & Pomade Eyeliner Dual-ended Eyebrow Brush Dark Brown**LAVONE**$9.90**4.4★5,986 rev](https://www.amazon.com/dp/B0BN1BN297) [5**Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Ebony**Anastasia Beverly Hills**$21.37**4.7★4,276 rev](https://www.amazon.com/dp/B00H5972IC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyebrow Pomade Kit with Dual-Ended Brush Long-Lasting Waterproof Brow Pomade High Pigment & Smudge-Proof Formula Easy to Blend for Natural Defined Brows Ideal for Women & Beginners #05 Black**WTFACE**$5.77**9 rev3mo ago](https://www.amazon.com/dp/B0GWKZ4MTH) [**SHEGLAM Boss Brow Waterproof Pomade Waterproof Cream Eyebrow High Pigment-Ebony**SHEGLAM**$6.95**35 rev6mo ago](https://www.amazon.com/dp/B0GFCMZ8XT) [**Morphe High Archiever Everyday Essentials Brow Kit - Precision Micro Eyebrow Pencil Tinted Sculpting Brow Wax & 3-in-1 Brush for Shaping Filling & Defining - Java (3 Count)**MORPHE**$17.90**154 rev1y ago](https://www.amazon.com/dp/B0DV5Q3HHP) [**Eyebrow Pomade - Waterproof Brow Pomade for Long-lasting Results Smudge Proof and Sweat Resistant Formula Natural Eyebrow Makeup for All Skin Types and Tones - Dark Brown**LAVONE**$6.99**1,468 rev3y ago](https://www.amazon.com/dp/B0C6TZ1VLR) [**BEFIVECOK Eyebrow Pomade Kit with Dual-ended Eyebrow Brush Water and Stain Resistant High Pigment Pomade Corrects Brow Imperfections for Natural Long-lasting Brow Makeup (11# Black)**BEFIVECOK**$6.98**730 rev3y ago](https://www.amazon.com/dp/B0BTX815H1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEGLAM Boss Brow Waterproof Pomade Waterproof Cream Eyebrow High Pigment-Ebony**SHEGLAM**$6.95**4.0★**▲ 287%**](https://www.amazon.com/dp/B0GFCMZ8XT) [**Eyebrow Pomade Kit with Dual-Ended Brush Long-Lasting Waterproof Brow Pomade High Pigment & Smudge-Proof Formula Easy to Blend for Natural Defined Brows Ideal for Women & Beginners #05 Black**WTFACE**$5.77**4.6★**▲ 285%**](https://www.amazon.com/dp/B0GWKZ4MTH) [**e.l.f. Lock On Liner and Brow Cream 81945 Espresso 0.6oz**e.l.f. cosmetics**$5.88**4.6★**▲ 268%**](https://www.amazon.com/dp/B06XSGQ6F1) [**L.A. COLORS Browie Wowie Brow Pomade (carded) Soft Brown CBBP781A**L.A. COLORS**$3.51**4.5★**▲ 150%**](https://www.amazon.com/dp/B07F7S57H9) [**BEFIVECOK Eyebrow Pomade Kit with Dual-ended Eyebrow Brush Water and Stain Resistant High Pigment Pomade Corrects Brow Imperfections for Natural Long-lasting Brow Makeup (01# Ebony)**BEFIVECOK**$6.92**4.4★**▲ 89%**](https://www.amazon.com/dp/B0BTX6B8HS)
**~~View all trending →~~**
## **What buyers say about eyebrow pomade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Very good and affordable”*
**Color**14%
*“color accurate”*
**Value For Money**10%
*“Good deal”*
**Durability**7%
*“I can definitely say it durable”*
**Ease Of Use**6%
*“Easy to work with”*
**Ease Of Application**5%
*“Easy Application”*
**Soft Feel**5%
*“Silky smooth”*
**Efficiency**3%
*“It works well”*
**Eyelash Quality**3%
*“This product from e. l.f. has truly impressed me with its ability to keep my eyebrows perfectly in place”*
**Advertised Vs Actual Product**3%
*“Does what it should”*
### **What buyers complain about **
**Color**23%
*“Too dark”*
**Moist/Dry**10%
*“clumping/drying out”*
**Product Condition**6%
*“came used”*
**Water Resistance**4%
*“Not waterproof”*
**Functionality-Overall**3%
*“It doesnt work: It doesnt hold up”*
**Size-Overall**3%
*“it's quite big”*
**Ease Of Application**3%
*“not as easy to apply”*
**Adhesion/Stickiness**3%
*“I will say it's kinda sticky”*
**Quality-Overall**3%
*“Bad quality”*
**Value For Money**3%
*“Every time I buy something cheaper”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Functionality-Overall**5%
**Moist/Dry**4%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Quality-Overall**2%
**Ease Of Use**1%
## **Common questions**
- **Is eyebrow pomade profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eyebrow pomade niche?**
- 13 brands and 84 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in eyebrow pomade?**
- Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.9%.
- **When does demand for eyebrow pomade peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyebrow pomade niche?**
- Listings span $3.51–$21.45; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 6,097 reviews — the moat a new listing must climb.
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