---
title: "Reviews — eyebrow mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-mascara/reviews"
last_updated: "2026-08-11T09:20:38.532Z"
locale: en
meta:
  description: "Niche score 50/100 · $271K/yr market · 429K searches/yr · $9.88 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $271K/yr market · 429K searches/yr · $9.88 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — eyebrow mascara - Flapen"
---

# **eyebrow mascara**

**Worth a look**

Shows low returns (0.7%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Market size 49Growth 21Conversion 70Competition 55Returns 97Price range 40Avg price 32Brand share 30Review moat 22Quality gap 68

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$271K**

$271K/yr · 429K searches

**Price range**

**Okay****$3.26–$22.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.88**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****9,594.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

## Reviews