---
title: "Eyebrow Mascara — $271K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-mascara"
last_updated: "2026-08-11T07:19:16.002Z"
locale: en
meta:
description: "Niche score 50/100 · $271K/yr market · 429K searches/yr · $9.88 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $271K/yr market · 429K searches/yr · $9.88 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Mascara — $271K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow mascara**
**Worth a look**
Shows low returns (0.7%), but soft demand (-8.7% this quarter) keeps it on the watch list.
Market size 49Growth 21Conversion 70Competition 55Returns 97Price range 40Avg price 32Brand share 30Review moat 22Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$271K**
$271K/yr · 429K searches
**Price range**
**Okay****$3.26–$22.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.88**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,594.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eyebrow mascara is a $271K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow mascara market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$247K–$296K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 86%
**Open market**
**10%**
- MAYBELLINE34% - e.l.f.19% - NYX PROFESSIONAL MAKEUP14% - L'Oreal Paris13% - Peripera6% - rom&nd3% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-mascara/trend)
## **Top eyebrow mascara search terms**
- **eyebrow mascara**109K/yr-3.4%3.3% conv. - **brow mascara**78K/yr-9.6%2.3% conv. - **maybelline express brow**60K/yr-5.7%9.0% conv. - **nyx tinted brow mascara**32K/yr-13.0%3.6% conv. - **nyx eyebrow mascara**21K/yr-18.6%2.8% conv. - **eyebrow mascara brown**17K/yr-4.4%6.2% conv. - **nyx brow mascara**23K/yr-27.1%3.4% conv. - **eye brow mascara**8K/yr+19.7%3.6% conv. - **brow mascara brown**10K/yr-15.6%6.0% conv. - **infallible brows**7K/yr-12.9%8.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-mascara/search-terms)
## **Top eyebrow mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$27K15%$41K20%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Brow Fast Sculpt Shapes Eyebrows Eyebrow Mascara Makeup Soft Brown 0.09 Fl. Oz.**MAYBELLINE**$8.61**4.3★8,506 rev](https://www.amazon.com/dp/B07W8JKCHM) [2**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette**e.l.f.**$5.71**4.4★14,581 rev](https://www.amazon.com/dp/B0815DW6LZ) [3**LOreal Paris Infallible Volumizing 24H Wear Brow Mascara Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows 6.0 Light Brunette 0.13 Fl Oz**L'Oreal Paris**$11.65**4.3★1,910 rev](https://www.amazon.com/dp/B0BWNZDLXC) [4**NYX PROFESSIONAL MAKEUP Tinted Eyebrow Mascara Black**NYX PROFESSIONAL MAKEUP**$14.09**4.4★35,043 rev](https://www.amazon.com/dp/B00P1HVYSY) [5**Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Soft Brown 255 1 Count**MAYBELLINE**$7.29**4.6★21,289 rev](https://www.amazon.com/dp/B07PDMZ85R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PERIPERA Speedy Skinny Brow Mascara (05 PEONY ASH) Tinted Eyebrow Mascara with Slim Precision Brush Clump-Free Natural Brows K Beauty Korean Makeup**Peripera**$11.12**63 rev6mo ago](https://www.amazon.com/dp/B0FPQVFB1F) [**PERIPERA Speedy Skinny Brow Mascara (06 BEIGE ASH) Tinted Eyebrow Mascara with Slim Precision Brush Clump-Free Natural Brows K Beauty Korean Makeup**Peripera**$11.49**63 rev6mo ago](https://www.amazon.com/dp/B0FT3L6CPJ) [**Maybelline Superfluff Volumizing Brow Mousse All Day Tinted Brow Gel For Soft Full Brows Deep Brown 1 Count**MAYBELLINE**$10.42**2,985 rev1y ago](https://www.amazon.com/dp/B0DCX6798G) [**LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz**L'Oreal Paris**$11.43**5,249 rev2y ago](https://www.amazon.com/dp/B0CXZHMR7J) [**Espoir The Brow Color Fixing Cara #2 Taupe 0.1 fl oz | Easy Fixing without Clumping with Skinny Brush | Long Lasting Smudgeproof Eyebrow Mascara | Soft Mood Coloring Tinted Gel | Korean Eye Makeup**Espoir**$14.37**441 rev3y ago](https://www.amazon.com/dp/B0C92RLGRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PERIPERA Speedy Skinny Brow Mascara (05 PEONY ASH) Tinted Eyebrow Mascara with Slim Precision Brush Clump-Free Natural Brows K Beauty Korean Makeup**Peripera**$11.12**4.4★**▲ 218%**](https://www.amazon.com/dp/B0FPQVFB1F) [**PERIPERA Speedy Skinny Brow Mascara (06 BEIGE ASH) Tinted Eyebrow Mascara with Slim Precision Brush Clump-Free Natural Brows K Beauty Korean Makeup**Peripera**$11.49**4.4★**▲ 189%**](https://www.amazon.com/dp/B0FT3L6CPJ) [**rom&nd HAN ALL BROW CARA 03 Modern Beige - Natural Brow Lightening & Softening Mascara for Dark Eyebrows Long-Lasting Fluffy Finish**rom&nd**$12.23**4.4★**▲ 120%**](https://www.amazon.com/dp/B0BVZ694CN) [**NYX PROFESSIONAL MAKEUP Tinted Eyebrow Mascara Black**NYX PROFESSIONAL MAKEUP**$14.09**4.4★**▲ 86%**](https://www.amazon.com/dp/B00P1HVYSY) [**rom&nd Han All Brow Cara 04 Merry Blondy - Natural Volumizing Eyebrow Mascara for Bleached & Light Hair | Long-Lasting Smudge-Proof Brow Tint**rom&nd**$12.17**4.4★**▲ 67%**](https://www.amazon.com/dp/B0BVZ9HXQS)
**~~View all trending →~~**
## **What buyers say about eyebrow mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Color is good”*
**Quality-Overall**15%
*“The quality of this gel is excellent”*
**Value For Money**9%
*“Great Value”*
**Ease Of Use**8%
*“Ease of use”*
**Ease Of Application**7%
*“Smooth Application”*
**Eyelash Quality**5%
*“I really love this mascara”*
**Durability**4%
*“durable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Residue**2%
*“Doesnt leave residue”*
**Smudge Resistance**2%
*“It is smudge proof”*
### **What buyers complain about **
**Color**16%
*“Way too dark”*
**Moist/Dry**9%
*“dried out”*
**Value For Money**6%
*“Not much product for the price”*
**Residue**5%
*“it has a white residue”*
**Thickness**5%
*“it doesnt feel thick”*
**Durability**5%
*“it runs out very quickly”*
**Size-Overall**4%
*“This package is small”*
**Ease Of Application**3%
*“The applicator is minuscule”*
**Functionality-Overall**3%
*“Ineffective”*
**Adhesion/Stickiness**2%
*“It's extremely sticky”*
### **Top return reasons **
**Color**44%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Moist/Dry**8%
**Adhesion/Stickiness**5%
**Product Condition**3%
**Defective Material/Parts**2%
**Size-Overall**2%
**Value For Money**2%
**Weight Light**2%
## **Common questions**
- **Is eyebrow mascara profitable to sell on Amazon United States?**
- The niche generates $271K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the eyebrow mascara niche?**
- 13 brands and 137 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in eyebrow mascara?**
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.7%.
- **When does demand for eyebrow mascara peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eyebrow mascara niche?**
- Listings span $3.26–$22.79; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 9,594 reviews — the moat a new listing must climb.
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