---
title: "Eyebrow Highlighter Pencil — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-highlighter-pencil"
last_updated: "2026-08-11T06:31:45.829Z"
locale: en
meta:
description: "Niche score 47/100 · $42K/yr market · 109K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $42K/yr market · 109K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Highlighter Pencil — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow highlighter pencil**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 50Conversion 32Competition 51Returns 84Price range 63Avg price 76Brand share 38Review moat 49Quality gap 55
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.69–$32.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,565.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$42K**
$42K/yr · 109K searches
According to Flapen's Amazon United States niche tracking, eyebrow highlighter pencil is a $42K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow highlighter pencil market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$76K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**15%**
- SORMÉ35% - Anastasia Beverly Hills26% - billion dollar brows8% - e.l.f.7% - Moira6% - UOCK3% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +20.6% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-highlighter-pencil/trend)
## **Top eyebrow highlighter pencil search terms**
- **brow highlighter pencil**16K/yr-1.9%2.6% conv. - **eyebrow highlighter pencil**16K/yr-3.7%3.2% conv. - **sorme brow lift**4K/yr>1,000%6.4% conv. - **anastasia highlighter**11K/yr+23.6%2.4% conv. - **eyebrow highlighter**10K/yr-4.4%2.4% conv. - **sorme cosmetics**9K/yr-10.6%2.1% conv. - **brow highlighter**9K/yr-7.8%2.4% conv. - **sorme brow lift highlighting pencil**2K/yr>1,000%8.8% conv. - **sorme**7K/yr+11.1%2.0% conv. - **anastasia glow kit**5K/yr+33.5%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-highlighter-pencil/search-terms)
## **Top eyebrow highlighter pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sorme Cosmetics PRO Eye Brightener Pencil Easy to Apply Fine-Tipped Pencil for a Lifted Effect Look Wide Awake & Youthful Inner Eye Highlighter Fake Awake Eye Highlight**SORMÉ**$12.21**4.3★657 rev](https://www.amazon.com/dp/B003203ACA) [2**Anastasia Beverly Hills Highlighting Duo Pencil - Dual-Ended Eye & Brow Brightening Pencil for Defining Arches and Illuminating Eyes - Camille/Sand**Anastasia Beverly Hills**$19.84**4.6★975 rev](https://www.amazon.com/dp/B00GI2ZYLO) [3**e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl**e.l.f.**$4.69**4.0★9,832 rev](https://www.amazon.com/dp/B08T7D572P) [4**Anastasia Beverly Hills Pro Pencil - Full-Pigment Matte Highlight Pencil for Precise Brow Shaping Waterline Brightening & Concealing - Base 1**Anastasia Beverly Hills**$15.51**4.6★808 rev](https://www.amazon.com/dp/B00K0NY7CO) [5**Moira Dual Brow Highlighter Pencil (001 Light Pink)**Moira**$8.22**4.6★87 rev](https://www.amazon.com/dp/B0B6W8YSSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyebrow Lift Highlighting & Contour Pencil Set - 3 Eye Makeup Pencils Fill & Define Eyebrows For Women**UOCK**$5.89**119 rev1y ago](https://www.amazon.com/dp/B0DJ1G66TZ) [**Kiko Milano Perfect Eyes Duo Highlighter Pencil | Dual-end Highlight Pencil**Kiko Milano**$15.82**431 rev1y ago](https://www.amazon.com/dp/B0D6YYY1VL) [**Anastasia Beverly Hills Glow Seeker - High-Pigment Sun-Kissed Powder Highlighter Refined Second-Skin Finish with Multidimensional Radiance - Sun Idol**Anastasia Beverly Hills**$32.65**58 rev2y ago](https://www.amazon.com/dp/B0CKFJS1XH) [**essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (03 Silky Nude)**Essence Cosmetics**$4.81**5,082 rev3y ago](https://www.amazon.com/dp/B0BQZ27V1C) [**Moira Dual Brow Highlighter Pencil (001 Light Pink)**Moira**$8.22**87 rev3y ago](https://www.amazon.com/dp/B0B6W8YSSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sorme Cosmetics PRO Eye Brightener Pencil Easy to Apply Fine-Tipped Pencil for a Lifted Effect Look Wide Awake & Youthful Inner Eye Highlighter Fake Awake Eye Highlight**SORMÉ**$12.21**4.3★**▲ 103%**](https://www.amazon.com/dp/B003203ACA) [**Sorme Natural Definitive Waterproof Eyebrow Pencil 0.04 oz | Smudgeproof Soft Blonde Eye Brow Pencil | Dual Purpose Brow Pencil and Brush Combo | High Definition Waterproof Eyebrow Makeup**SORMÉ**$10.90**4.4★**▲ 94%**](https://www.amazon.com/dp/B00C662V76) [**Sorme Cosmetics Waterproof Eyebrow Pencil (True Taupe) | Natural Defining Brow Liner with Brush | Smudge-Proof & Waterproof Eyebrow Makeup | Nourishing Eye Brow Pencil for All Skin Types**SORMÉ**$10.35**4.4★**▲ 72%**](https://www.amazon.com/dp/B00C662V7Q) [**Glow Kit 4 Color Illuminator Love Light Highlighter & Bronzer Shimmer Face Matte Palette**LIFUS**$8.48**4.4★**▲ 49%**](https://www.amazon.com/dp/B07MV3N6QH) [**Anastasia Beverly Hills Brow Primer - Clear Wax Prep Pencil for Waterproofing Brow Powder Lightweight Setting Base for Defined Eyebrows**Anastasia Beverly Hills**$18.11**4.5★**▲ 22%**](https://www.amazon.com/dp/B00GI2477Q)
**~~View all trending →~~**
## **What buyers say about eyebrow highlighter pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good reliable product”*
**Color**15%
*“Color is pretty”*
**Value For Money**12%
*“Affordable”*
**Soft Feel**9%
*“Soft and pretty”*
**Brightness/Shine/Glow**5%
*“Nice shimmer”*
**Advertised Vs Actual Product**5%
*“Which is what I was looking for”*
**Ease Of Application**4%
*“Easy application glides right on”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Combination Skin**3%
*“Nice and creamy coverage eye primer”*
**Durability**3%
*“lasts all day”*
### **What buyers complain about **
**Color**12%
*“Color not as shown”*
**Durability**9%
*“Not that I could use it if I wanted to, though, on account of it falling apart”*
**Quality-Overall**7%
*“The quality felt cheap”*
**Value For Money**7%
*“Price has gone up”*
**Ease Of Use**6%
*“Its too hard/waxy”*
**Ease Of Application**4%
*“doesn't apply smoothly”*
**Functionality-Overall**4%
*“it didnt perform the way people claimed it would”*
**Adhesion/Stickiness**3%
*“stick not the highest quality”*
**Wrinkles**3%
*“It made the wrinkles in my eyes more noticeable”*
**Moist/Dry**2%
*“I have oily skin that also dries out quickly”*
### **Top return reasons **
**Color**35%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Moist/Dry**7%
**Product Condition**4%
**Defective Material/Parts**4%
**Adhesion/Stickiness**4%
**Eyeliner Quality**4%
**Brightness/Shine/Glow**3%
**Quality-Overall**3%
## **Common questions**
- **Is eyebrow highlighter pencil profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 23 tracked products. 90-day search growth is +20.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the eyebrow highlighter pencil niche?**
- 12 brands and 52 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in eyebrow highlighter pencil?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for eyebrow highlighter pencil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the eyebrow highlighter pencil niche?**
- Listings span $4.69–$32.65; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.
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