---
title: "Eyebrow Growth Serum — $3.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-growth-serum"
last_updated: "2026-08-11T06:26:50.943Z"
locale: en
meta:
description: "Niche score 62/100 · $3.1M/yr market · 1.2M searches/yr · $33.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $3.1M/yr market · 1.2M searches/yr · $33.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Eyebrow Growth Serum — $3.1M/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow growth serum**
**Launch it**
A $3.1M/yr market growing +5.5% this quarter with returns at 0.9% — clears our launch bar.
Market size 96Growth 32Conversion 79Competition 28Returns 96Price range 65Avg price 95Brand share 43Review moat 20Quality gap 76
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 1.2M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.55–$138.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****12,908.69**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eyebrow growth serum is a $3.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow growth serum market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.4M–$4.2M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**16%**
- Grande Cosmetics37% - The Ordinary15% - VieBeauti14% - Live Fraiche6% - RapidBrow6% - UpNature4% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-growth-serum/trend)
## **Top eyebrow growth serum search terms**
- **eyebrow growth serum**290K/yr-1.7%5.7% conv. - **eyebrow serum**175K/yr+2.9%5.9% conv. - **grande brow growth serum**120K/yr+12.0%13.3% conv. - **brow serum**98K/yr+8.9%5.4% conv. - **eyebrow serum to grow brows**73K/yr-5.5%6.3% conv. - **brow growth serum**67K/yr+0.2%6.3% conv. - **eyebrow growth serum for women**62K/yr-3.8%5.6% conv. - **grande brow**49K/yr+26.8%11.9% conv. - **eyebrow growth**53K/yr-7.0%4.1% conv. - **rapid brow**34K/yr-0.6%13.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-growth-serum/search-terms)
## **Top eyebrow growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$315K20%$630K30%$944K40%$1.3M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 8 Week Supply (1.5 mL)**Grande Cosmetics**$29.23**4.2★7,881 rev](https://www.amazon.com/dp/B082WZJ69R) [2**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz**The Ordinary**$14.40**4.2★6,207 rev](https://www.amazon.com/dp/B0B5DYY1HQ) [3**VieBeauti Eyebrow Growth Serum: Eyebrow Serum to Grow Brows with Advanced Formula to Boost Longer Fuller and Thicker Looking Eyebrows 3mL**VieBeauti**$23.50**4.3★4,628 rev](https://www.amazon.com/dp/B0FBT1BV4N) [4**Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 4 Month Supply (3 mL)**Grande Cosmetics**$53.57**4.2★7,881 rev](https://www.amazon.com/dp/B00DU1DBZW) [5**rapidBrow Eyebrow Enhancing Serum 3 mL - Hydrating Hair Serum for Visibly Thicker-Looking Brows with Hexatein 2 Complex**RapidBrow**$33.49**4.2★2,536 rev](https://www.amazon.com/dp/B013WA430M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eight Saints Frame Game Eyebrow Growth Serum for Thicker Fuller Brows with Biotin Amino Acids and Castor Oil Brow Enhancing Treatment for Thin Eyebrows Nourishing Eyebrow Serum 0.14 fl oz**Eight Saints**$31.49**183 rev7mo ago](https://www.amazon.com/dp/B0G5BPYD3F) [**VieBeauti Eyebrow Growth Serum: Eyebrow Serum to Grow Brows with Advanced Formula to Boost Longer Fuller and Thicker Looking Eyebrows 3mL**VieBeauti**$23.50**4,628 rev1y ago](https://www.amazon.com/dp/B0FBT1BV4N) [**UpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)**UpNature**$8.55**1,995 rev1y ago](https://www.amazon.com/dp/B0DRDLJSVV) [**RevitaLash Cosmetics RevitaBrow Advanced 1.5 mL Eyebrow Conditioner Serum Physician Developed & Cruelty-Free**RevitaLash**$57.92**379 rev1y ago](https://www.amazon.com/dp/B0DNVQ8V3V) [**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz**The Ordinary**$14.40**6,207 rev3y ago](https://www.amazon.com/dp/B0B5DYY1HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)**UpNature**$8.55**4.7★**▲ 117%**](https://www.amazon.com/dp/B0DRDLJSVV) [**Eight Saints Frame Game Eyebrow Growth Serum for Thicker Fuller Brows with Biotin Amino Acids and Castor Oil Brow Enhancing Treatment for Thin Eyebrows Nourishing Eyebrow Serum 0.14 fl oz**Eight Saints**$31.49**4.4★**▲ 52%**](https://www.amazon.com/dp/B0G5BPYD3F) [**Obagi Nu-Cil Eyebrow Boosting Serum Nourishing Brow Serum with Biotin & Hyaluronic Acid for Fuller Looking Eyebrows 0.17 oz**Obagi Medical**$138.37**4.4★**▲ 38%**](https://www.amazon.com/dp/B0BC27VJSM) [**Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 8 Week Supply (1.5 mL)**Grande Cosmetics**$29.23**4.2★**▲ 29%**](https://www.amazon.com/dp/B082WZJ69R) [**USDA Organic Castor Oil Lash Serum - Premium All Natural Cold Pressed Castor Oil Eyelash Growth Serum with Mascara Tube - Eyelash Treatment and Conditioner - For Thicker and Fuller Lashes**Live Fraiche**$13.58**4.3★**▲ 25%**](https://www.amazon.com/dp/B01ICGFKDU)
**~~View all trending →~~**
## **What buyers say about eyebrow growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**12%
*“Worth it”*
**Ease Of Application**8%
*“Easy to apply”*
**Ease Of Use**6%
*“Easy to Use: The application is quick”*
**Eyelash Quality**5%
*“I love this serum for my lashes”*
**Allergies**5%
*“No irritation”*
**Hair Growth**4%
*“Great for hair growth stimulation”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Soft Feel**4%
*“Smooth application”*
**Thickness**3%
*“Its super thick”*
### **What buyers complain about **
**Allergies**18%
*“Causes irritation”*
**Functionality-Overall**16%
*“Didn't work for me”*
**Value For Money**11%
*“It is expensive”*
**Symptom Reduction**5%
*“I gave it two months and no improvement”*
**Thickness**5%
*“It is thicker than I expected”*
**Moist/Dry**4%
*“Dried out”*
**Side Effects**3%
*“Inaffective, weird side effects tho”*
**Eyelash Quality**3%
*“My eyelashes are falling out”*
**Ease Of Use**3%
*“its so hard to remove”*
**Durability**3%
*“bottle breaks easy”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**13%
**Moist/Dry**11%
**Value For Money**9%
**Product Condition**8%
**Size-Overall**8%
**Color**5%
**Defective Material/Parts**5%
**Skin Health**4%
**Leak-Proof**3%
## **Common questions**
- **Is eyebrow growth serum profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (62/100).
- **How competitive is the eyebrow growth serum niche?**
- 12 brands and 25 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in eyebrow growth serum?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for eyebrow growth serum peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eyebrow growth serum niche?**
- Listings span $8.55–$138.37; the average listing price is $33.65 (sweet spot $15–$100). The average incumbent carries 12,909 reviews — the moat a new listing must climb.
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