---
title: "Eyebrow Gel — $5.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-gel"
last_updated: "2026-08-11T05:32:40.036Z"
locale: en
meta:
description: "Niche score 58/100 · $5.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $5.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Gel — $5.8M/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow gel**
**Worth a look**
Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 23Conversion 88Competition 51Returns 97Price range 46Avg price 30Brand share 34Review moat 21Quality gap 57
**Market size**
**Incredible****$5.8M**
$5.8M/yr · 5.9M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$2.28–$26.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.56**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,544.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eyebrow gel is a $5.8M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow gel market data**
- **Units sold / yr**
- **500K–600K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$4.8M–$5.7M**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**106**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**10%**
- NYX PROFESSIONAL MAKEUP36% - e.l.f.19% - L'Oreal Paris14% - MAYBELLINE8% - Got2B8% - Anastasia Beverly Hills5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-gel/trend)
## **Top eyebrow gel search terms**
- **eyebrow gel**2.3M/yr-3.2%7.9% conv. - **brow gel**1.3M/yr-1.2%7.2% conv. - **nyx brow glue**328K/yr-16.0%13.9% conv. - **eye brow gel**160K/yr+6.7%7.9% conv. - **gel para cejas**178K/yr-5.3%3.3% conv. - **nyx eyebrow gel**153K/yr+3.6%12.4% conv. - **eyebrow gel clear**176K/yr-10.9%12.2% conv. - **clear brow gel**144K/yr-7.8%11.3% conv. - **brow gel clear**155K/yr-8.8%10.6% conv. - **gel de cejas**121K/yr+4.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-gel/search-terms)
## **Top eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$289K10%$579K15%$868K20%$1.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**4.4★36,161 rev](https://www.amazon.com/dp/B08M58SWB1) [2**LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz**L'Oreal Paris**$11.43**4.5★5,249 rev](https://www.amazon.com/dp/B0CXZHMR7J) [3**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**4.4★3,624 rev](https://www.amazon.com/dp/B0F2TLPT18) [4**got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish**Got2B**$6.69**4.4★3,834 rev](https://www.amazon.com/dp/B0CLZ3KHWW) [5**NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$7.10**4.2★43,851 rev](https://www.amazon.com/dp/B00INCDKDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free**Essence Cosmetics**$4.76**809 rev7mo ago](https://www.amazon.com/dp/B0FK5KHFBC) [**Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish**Anastasia Beverly Hills**$19.55**163 rev9mo ago](https://www.amazon.com/dp/B0FST6LLR3) [**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.55**4,067 rev9mo ago](https://www.amazon.com/dp/B0FSTK6T7C) [**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**3,624 rev1y ago](https://www.amazon.com/dp/B0F2TLPT18) [**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count**MAYBELLINE**$9.64**6,474 rev1y ago](https://www.amazon.com/dp/B0F2JFBJP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.55**4.6★**▲ 211%**](https://www.amazon.com/dp/B0FSTK6T7C) [**essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free**Essence Cosmetics**$4.76**4.3★**▲ 127%**](https://www.amazon.com/dp/B0FK5KHFBC) [**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count**MAYBELLINE**$9.04**4.5★**▲ 56%**](https://www.amazon.com/dp/B0CZ9RC3LP) [**Benefit Ready Set Brow 24 Hour Invisible Shaping and Setting Clear Gel for Brows 0.23 Ounce**Benefit**$26.01**4.6★**▲ 53%**](https://www.amazon.com/dp/B01LFVCE24) [**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.32**4.4★**▲ 37%**](https://www.amazon.com/dp/B0CRWMWS1V)
**~~View all trending →~~**
## **What buyers say about eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Awesome quality”*
**Value For Money**12%
*“Great Value”*
**Durability**7%
*“It stays on well through the day”*
**Adhesion/Stickiness**6%
*“sticky good”*
**Eyelash Quality**6%
*“I was amazed at the huge difference in the outcome with this product as opposed to other lash primers”*
**Ease Of Use**6%
*“Goes on easy”*
**Ease Of Application**5%
*“application is easy”*
**Color**4%
*“Clear color”*
**Residue**4%
*“Does not leave residue”*
**Efficiency**4%
*“Very effective”*
### **What buyers complain about **
**Moist/Dry**10%
*“for some reason this one was dry”*
**Residue**10%
*“leaves residue”*
**Color**7%
*“Way too dark”*
**Functionality-Overall**6%
*“DOESNT WORK”*
**Value For Money**6%
*“Not worth the price”*
**Adhesion/Stickiness**5%
*“It's not glue”*
**Durability**5%
*“Doesnt last”*
**Quality-Overall**3%
*“Bad quality”*
**Size-Overall**3%
*“Smaller than expected”*
**Ease Of Application**2%
*“Hard to apply”*
### **Top return reasons **
**Functionality-Overall**20%
**Adhesion/Stickiness**12%
**Advertised Vs Actual Product**12%
**Color**12%
**Moist/Dry**9%
**Residue**4%
**Product Condition**4%
**Size-Overall**4%
**Defective Material/Parts**3%
**Value For Money**2%
## **Common questions**
- **Is eyebrow gel profitable to sell on Amazon United States?**
- The niche generates $5.8M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the eyebrow gel niche?**
- 10 brands and 106 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in eyebrow gel?**
- Top complaints mined from reviews: Moist/Dry, Residue, Color. The return rate is 0.5%.
- **When does demand for eyebrow gel peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyebrow gel niche?**
- Listings span $2.28–$26.01; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 11,544 reviews — the moat a new listing must climb.
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