---
title: "Eyebrow Dye Medium Brown — $892K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-dye-medium-brown"
last_updated: "2026-08-11T03:14:36.245Z"
locale: en
meta:
description: "Niche score 42/100 · $892K/yr market · 954K searches/yr · $5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $892K/yr market · 954K searches/yr · $5.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Dye Medium Brown — $892K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow dye medium brown**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 21Conversion 97Competition 15Returns 98Price range 0Avg price 16Brand share 0Review moat 16Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$892K**
$892K/yr · 954K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,717.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$5.92**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.34–$9.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eyebrow dye medium brown is a $892K/yr Amazon United States market (954K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow dye medium brown market data**
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$740K–$888K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.98% - NYX PROFESSIONAL MAKEUP2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-dye-medium-brown/trend)
## **Top eyebrow dye medium brown search terms**
- **elf eyebrow gel**290K/yr-10.6%18.1% conv. - **elf brow gel**250K/yr-7.0%16.7% conv. - **elf eyebrow**92K/yr+6.1%8.1% conv. - **elf brow**78K/yr+7.4%8.7% conv. - **elf brow lift**52K/yr-4.3%16.4% conv. - **elf gel**30K/yr-58.9%4.6% conv. - **cejas elf**21K/yr-13.4%0.2% conv. - **eyebrow gel elf**22K/yr+9.3%13.3% conv. - **brow gel elf**13K/yr+14.2%11.4% conv. - **elf clear brow gel**16K/yr-7.3%15.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-dye-medium-brown/search-terms)
## **Top eyebrow dye medium brown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$178K30%$268K40%$357K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear**e.l.f.**$6.00**4.6★14,087 rev](https://www.amazon.com/dp/B0B42ZB835) [2**e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes**e.l.f.**$5.77**4.5★28,476 rev](https://www.amazon.com/dp/B0BSP2J3BH) [3**e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free**e.l.f.**$8.72**4.4★4,398 rev](https://www.amazon.com/dp/B0D3FGY5D6) [4**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown**e.l.f.**$5.73**4.4★14,581 rev](https://www.amazon.com/dp/B0815D98F3) [5**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette**e.l.f.**$5.71**4.4★14,581 rev](https://www.amazon.com/dp/B0815DW6LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free**e.l.f.**$8.72**4,398 rev2y ago](https://www.amazon.com/dp/B0D3FGY5D6) [**e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes**e.l.f.**$5.77**28,476 rev3y ago](https://www.amazon.com/dp/B0BSP2J3BH) [**e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear**e.l.f.**$6.00**14,087 rev3y ago](https://www.amazon.com/dp/B0B42ZB835) [**e.l.f. Instant Lift Brow Pencil Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows Vegan & Cruelty-Free Neutral Brown 2-Pack**e.l.f.**$5.77**4,449 rev4y ago](https://www.amazon.com/dp/B0B52KG7YP) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**36,161 rev5y ago](https://www.amazon.com/dp/B08M58SWB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Clear Brow & Lash Mascara Dual-Sided Brushable Clear Gel For Groomed Brows & Eyelashes Long-Wear Conditioning Formula Vegan & Cruelty-Free**e.l.f.**$3.34**4.5★**▲ 217%**](https://www.amazon.com/dp/B00VZDAA56) [**e.l.f. Instant Lift Brow Pencil Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows Vegan & Cruelty-Free Neutral Brown 2-Pack**e.l.f.**$5.77**4.6★**▲ 64%**](https://www.amazon.com/dp/B0B52KG7YP) [**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe**e.l.f.**$5.75**4.4★**▲ 43%**](https://www.amazon.com/dp/B07S5K7GQM) [**e.l.f. Lock On Liner And Brow Cream Sculpts & Defines Eyebrows Vegan & Cruelty-Free Light Brown**e.l.f.**$5.68**4.5★**▲ 22%**](https://www.amazon.com/dp/B019KVY1M2) [**e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free**e.l.f.**$8.72**4.4★**— 3%**](https://www.amazon.com/dp/B0D3FGY5D6)
**~~View all trending →~~**
## **What buyers say about eyebrow dye medium brown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Amazing value”*
**Color**15%
*“Color is perfect”*
**Quality-Overall**12%
*“The quality of this gel is excellent”*
**Ease Of Use**7%
*“Easy to Use”*
**Eyelash Quality**6%
*“And the mascara is great too”*
**Durability**5%
*“has lasting stay power”*
**Adhesion/Stickiness**4%
*“Sticky”*
**Ease Of Application**4%
*“Smooth Application”*
**Advertised Vs Actual Product**3%
*“As described”*
**Efficiency**3%
*“It works really well”*
### **What buyers complain about **
**Color**15%
*“not the correct color”*
**Moist/Dry**9%
*“Dried up”*
**Durability**7%
*“Fell Apart”*
**Value For Money**5%
*“Not worth the price”*
**Size-Overall**5%
*“It's a tiny bottle”*
**Adhesion/Stickiness**5%
*“Glue residue”*
**Residue**4%
*“White residue”*
**Functionality-Overall**4%
*“Did not work”*
**Quality-Overall**4%
*“Cheaply made”*
**Thickness**3%
*“It doesn't go on thick or clumpy”*
### **Top return reasons **
**Color**35%
**Functionality-Overall**11%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**10%
**Moist/Dry**7%
**Product Condition**3%
**Residue**3%
**Defective Material/Parts**3%
**Size-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is eyebrow dye medium brown profitable to sell on Amazon United States?**
- The niche generates $892K/yr across 12 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the eyebrow dye medium brown niche?**
- 2 brands and 60 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyebrow dye medium brown?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.4%.
- **When does demand for eyebrow dye medium brown peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the eyebrow dye medium brown niche?**
- Listings span $3.34–$9.19; the average listing price is $5.92 (sweet spot $15–$100). The average incumbent carries 20,718 reviews — the moat a new listing must climb.
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