---
title: "Eyebrow Crayon — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-crayon"
last_updated: "2026-08-11T03:07:31.704Z"
locale: en
meta:
description: "Niche score 57/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Crayon — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow crayon**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 60Conversion 67Competition 71Returns 95Price range 58Avg price 59Brand share 0Review moat 21Quality gap 81
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+36.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.11–$28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$213K**
$213K/yr · 271K searches
**Review moat**
**Bad****12,224.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyebrow crayon is a $213K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow crayon market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$196K–$261K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**0%**
- MAYBELLINE60% - LAURA GELLER NEW YORK35% - Cilrofelr5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +36.4% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Jun, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-crayon/trend)
## **Top eyebrow crayon search terms**
- **maybelline tattoo studio eyebrow**70K/yr+0.8%6.6% conv. - **laura geller brow lifting stick**25K/yr+545.5%5.7% conv. - **laura geller define-n-tame brow lifting stick**16K/yr+765.8%6.8% conv. - **maybelline tattoo brow**26K/yr+7.2%4.3% conv. - **tattoo studio eyebrow**17K/yr+6.4%7.8% conv. - **maybelline eyebrow tattoo**15K/yr-6.1%5.2% conv. - **maybelline tatoo studio eyebrow**13K/yr+4.1%5.4% conv. - **maybelline brow tattoo**12K/yr+13.8%3.6% conv. - **maybelline tattoo studio**11K/yr+5.8%3.5% conv. - **define and tame brow lifting stick**4K/yr>1,000%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-crayon/search-terms)
## **Top eyebrow crayon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**4.4★385 rev](https://www.amazon.com/dp/B0DBRPJQRZ) [2**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown**LAURA GELLER NEW YORK**$17.07**4.4★385 rev](https://www.amazon.com/dp/B0DBR89G16) [3**Maybelline New York TattooStudio Brow Tint Pen Makeup Soft Brown 0.037 fl. oz.**MAYBELLINE**$10.37**3.9★27,289 rev](https://www.amazon.com/dp/B07BHBTX6F) [4**Maybelline TattooStudio Brow Lift Stick Makeup with Tinted Wax Conditioning Complex Soft Brown 1 Count**MAYBELLINE**$5.11**4.4★2,554 rev](https://www.amazon.com/dp/B09J632R7F) [5**LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish**LAURA GELLER NEW YORK**$16.50**4.3★4,606 rev](https://www.amazon.com/dp/B08TMDTSM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**385 rev1y ago](https://www.amazon.com/dp/B0DBRPJQRZ) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown**LAURA GELLER NEW YORK**$17.07**385 rev1y ago](https://www.amazon.com/dp/B0DBR89G16) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde**LAURA GELLER NEW YORK**$19.76**385 rev1y ago](https://www.amazon.com/dp/B0DBR9PZZY) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Taupe**LAURA GELLER NEW YORK**$19.79**385 rev1y ago](https://www.amazon.com/dp/B0DBR365FV) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax (01 Clear 1 Count)**LAURA GELLER NEW YORK**$17.60**385 rev3y ago](https://www.amazon.com/dp/B0C8JZKVFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown**LAURA GELLER NEW YORK**$19.83**4.4★**▲ 238%**](https://www.amazon.com/dp/B0DBRPJQRZ) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown**LAURA GELLER NEW YORK**$17.07**4.4★**▲ 190%**](https://www.amazon.com/dp/B0DBR89G16) [**LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde**LAURA GELLER NEW YORK**$19.76**4.4★**▲ 128%**](https://www.amazon.com/dp/B0DBR9PZZY) [**Maybelline Tattoo Studio Brow Styling Gel Waterproof Eyebrow Make Up Brow Tint for Up to 36HR Wear Medium Brown 1 Count**MAYBELLINE**$9.57**4.2★**▲ 84%**](https://www.amazon.com/dp/B0C2QQ6L61) [**Maybelline TattooStudio Brow Pomade Long Lasting Buildable Eyebrow Makeup Black Brown 1 Count**MAYBELLINE**$11.70**4.5★**▲ 65%**](https://www.amazon.com/dp/B07GX1DSHG)
**~~View all trending →~~**
## **What buyers say about eyebrow crayon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Good color”*
**Quality-Overall**15%
*“Great Product & Easy to Use for Perfect Results”*
**Durability**8%
*“Excellent product and durable”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Application**7%
*“Ease of application”*
**Advertised Vs Actual Product**4%
*“Exactly what I expected”*
**Value For Money**4%
*“the price is very reasonable”*
**Soft Feel**4%
*“Not too hard or soft”*
**Smudge Resistance**3%
*“Smudge resistance”*
**Eyeliner Quality**3%
*“For the price it is the longest lasting eyeliner I have ever tried”*
### **What buyers complain about **
**Color**18%
*“Weird color”*
**Moist/Dry**14%
*“Very dry”*
**Durability**10%
*“does not last”*
**Value For Money**10%
*“Not Worth The Price”*
**Functionality-Overall**5%
*“Does Not Work As Described”*
**Quality-Overall**4%
*“Poor quality”*
**Product Condition**4%
*“Old product being sold”*
**Advertised Vs Actual Product**3%
*“was I ever misled by the ads”*
**Allergies**3%
*“my eyes start to get burn”*
**Smudge Resistance**3%
*“Smeared”*
### **Top return reasons **
**Color**45%
**Advertised Vs Actual Product**9%
**Moist/Dry**8%
**Functionality-Overall**7%
**Eyeliner Quality**6%
**Product Condition**3%
**Defective Material/Parts**3%
**Durability**2%
**Ease Of Application**2%
**Water Resistance**2%
## **Common questions**
- **Is eyebrow crayon profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 36 tracked products. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eyebrow crayon niche?**
- 3 brands and 151 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyebrow crayon?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **When does demand for eyebrow crayon peak?**
- Demand peaks in Jan–Jun–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the eyebrow crayon niche?**
- Listings span $5.11–$28.70; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 12,225 reviews — the moat a new listing must climb.
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