---
title: "Eyebrow Brush — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eyebrow-brush"
last_updated: "2026-08-11T03:07:31.269Z"
locale: en
meta:
description: "Niche score 53/100 · $1.2M/yr market · 1.5M searches/yr. Pricing outside the sweet spot ($6.37 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.2M/yr market · 1.5M searches/yr. Pricing outside the sweet spot ($6.37 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Brush — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **eyebrow brush**
**Worth a look**
Shows low returns (0.6%), but pricing outside the sweet spot ($6.37 avg) keeps it on the watch list.
Market size 81Growth 20Conversion 95Competition 38Returns 97Price range 22Avg price 18Brand share 66Review moat 25Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.5M searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,790.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.89–$18.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.37**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eyebrow brush is a $1.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow brush market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$956K–$1.3M**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**28%**
- KINGMAS19% - e.l.f.14% - MUIIGOOD12% - docolor11% - SWEET VIEW10% - Real Techniques7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eyebrow-brush/trend)
## **Top eyebrow brush search terms**
- **eyebrow brush**804K/yr-9.6%11.8% conv. - **brow brush**118K/yr-4.0%9.3% conv. - **eye brow brush**84K/yr+2.3%11.1% conv. - **eyebrow brush and comb**73K/yr-15.3%12.3% conv. - **eyebrow comb**64K/yr-7.6%7.1% conv. - **eyebrow brushes**44K/yr-9.1%9.6% conv. - **brow brushes for eyebrows**47K/yr-15.4%8.6% conv. - **eye brow brush for women**45K/yr-36.5%10.3% conv. - **angled eyebrow brush**28K/yr-26.1%8.4% conv. - **brow brushes**19K/yr+2.5%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eyebrow-brush/search-terms)
## **Top eyebrow brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59K10%$117K15%$176K20%$235K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KINGMAS Eyebrow Brush Spoolie Professional Duo Angled Eye Brow Brush for Lining and Shaping Brows or Lashes (Black)**KINGMAS**$3.90**4.4★16,073 rev](https://www.amazon.com/dp/B07P3H28XD) [2**3 Head Eyebrow Eyelash Shaper Eyelash Comb Double Head Brush Makeup Grooming Tool cosmetic with 3 Different Spoolie Brushes for Separating Lashes Eliminating Mascara Clumps Grooming and Shaping Brow**MUIIGOOD**$4.02**4.4★2,130 rev](https://www.amazon.com/dp/B0B2VLKGDS) [3**e.l.f. Eyelash & Brow Wand Spoolie Brush To Define & Shape Lashes & Eyebrows Creates Perfect Brows & Full Lush Lashes Vegan & Cruelty-Free**e.l.f.**$2.89**4.7★631 rev](https://www.amazon.com/dp/B004J2P6PO) [4**Docolor Eyebrow Brush Duo Eyebrow Spoolie Professional Angled Eye Brow Brush Perfect for Lining and Shaping Brows Spoolie for Brows or Lashes White**docolor**$5.04**4.5★11,539 rev](https://www.amazon.com/dp/B01N2WH5I2) [5**SWEET VIEW Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)**SWEET VIEW**$5.76**4.3★9,592 rev](https://www.amazon.com/dp/B09P3JNXHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revlon Lash & Brow Styling Tool Dual Ended Eyelash Separator & Eyebrow Brush Spoolie Works with Mascara & Brow Makeup 1 count**REVLON**$8.29**985 rev1y ago](https://www.amazon.com/dp/B0DHYDQZSR) [**12 Pack Angled Eyeliner Brush Set Eyebrow Brushes Flat Eyebrow Tint Brush Ultra Thin Makeup Brush Fine Slanted Eyebrow Brush Applicator Eye Makeup Brush Applicator**KALIONE**$5.80**265 rev1y ago](https://www.amazon.com/dp/B0DDHMXHQQ) [**Ksvsonrvi 2PCS Eyebrow Eyelash Brush 3 Head Eyelash Comb Double Head Brush Makeup Grooming Tool Cosmetic (Black)**Ksvsonrvi**$4.06**415 rev2y ago](https://www.amazon.com/dp/B0CHHY5DFZ) [**12-Piece Dual-Ended Brow Brush Set - Angled Eyebrow Brush Spoolie Shaping & Filling for Precise Brow Brushing**Vin Beauty**$5.98**143 rev2y ago](https://www.amazon.com/dp/B0CFVKNPLF) [**Etercycle Eyeliner Brushes Set Fine Angled Eyeliner Eyebrow Concealer Brushes Upgraded Sickle Ultra Thin Slanted Flat Angle for Beauty Cosmetic Tool(3 Pieces)**Etercycle**$4.87**1,194 rev3y ago](https://www.amazon.com/dp/B0BWJT819R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills 12 Brush - High-Performance Synthetic Firm Brow Brush for Pomade Application and Intense Arch Definition**Anastasia Beverly Hills**$18.41**4.6★**▲ 110%**](https://www.amazon.com/dp/B0149KGY3S) [**KESHIMA Eyebrow Brush Duo Premium Angled Eye Brow Brush & Spoolie Precision Eye Makeup Tool for Applying & Blending Powder Gel & Liquids**KESHIMA**$7.73**4.5★**▲ 101%**](https://www.amazon.com/dp/B00T2JM3VE) [**e.l.f. Eyelash & Brow Wand Spoolie Brush To Define & Shape Lashes & Eyebrows Creates Perfect Brows & Full Lush Lashes Vegan & Cruelty-Free**e.l.f.**$2.89**4.7★**▲ 58%**](https://www.amazon.com/dp/B004J2P6PO) [**12-Piece Dual-Ended Brow Brush Set - Angled Eyebrow Brush Spoolie Shaping & Filling for Precise Brow Brushing**Vin Beauty**$5.98**4.6★**▲ 42%**](https://www.amazon.com/dp/B0CFVKNPLF) [**100 Pcs Disposable Mascara Wands Crystal Eyebrow Spoolies Brush for Eyelash Extensions Pink Lash Brushes with Container**Tbestmax**$5.14**4.8★**▲ 40%**](https://www.amazon.com/dp/B09Y1VMW8Q)
**~~View all trending →~~**
## **What buyers say about eyebrow brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**18%
*“Easy Eyelash Essential”*
**Quality-Overall**16%
*“Fair quality for the price”*
**Value For Money**13%
*“Reasonably priced”*
**Advertised Vs Actual Product**11%
*“As described”*
**Brush Quality**9%
*“soft brush hairs”*
**Ease Of Use**8%
*“Great tool”*
**Ease Of Cleaning**4%
*“keeping them clean”*
**Efficiency**3%
*“Works well for its intended purpose”*
**Soft Feel**3%
*“Not too rough”*
**Durability**2%
*“feels durable”*
### **What buyers complain about **
**Durability**26%
*“Breaks easily”*
**Quality-Overall**16%
*“Cheap quality”*
**Strength**4%
*“Not very sturdy”*
**Ease Of Use**4%
*“not so easy”*
**Hard Feel**4%
*“The bristles are too soft”*
**Size-Overall**3%
*“Small short brush”*
**Thickness**3%
*“Most times brushes are too thick”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Ease Of Cleaning**3%
*“I feel like Im constantly cleaning it an it does not separate my lashes as well as Id hoped”*
**Functionality-Overall**3%
*“doesnt work well”*
### **Top return reasons **
**Size-Overall**19%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Functionality-Overall**8%
**Brush Quality**4%
**Value For Money**3%
**Stiffness**3%
**Strength**3%
**Durability**3%
## **Common questions**
- **Is eyebrow brush profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 23 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the eyebrow brush niche?**
- 19 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in eyebrow brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.6%.
- **When does demand for eyebrow brush peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyebrow brush niche?**
- Listings span $2.89–$18.41; the average listing price is $6.37 (sweet spot $15–$100). The average incumbent carries 4,790 reviews — the moat a new listing must climb.
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