---
title: "Eye Sunscreen — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-sunscreen"
last_updated: "2026-08-06T22:47:18.066Z"
locale: en
meta:
description: "Niche score 59/100 · $66K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $66K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Sunscreen — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **eye sunscreen**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 59Conversion 49Competition 63Returns 95Price range 84Avg price 95Brand share 76Review moat 24Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.95–$72.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,264.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$66K**
$66K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, eye sunscreen is a $66K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye sunscreen market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**60**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**35%**
- Supergoop!23% - CeraVe10% - KYDA10% - QIUFSSE10% - KAHI7% - DRMTLGY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-sunscreen/trend)
## **Top eye sunscreen search terms**
- **eye sunscreen**16K/yr+52.3%2.1% conv. - **spf eye cream**10K/yr+26.9%1.7% conv. - **eye cream with spf**9K/yr+18.7%1.9% conv. - **under eye sunscreen**6K/yr+41.3%2.3% conv. - **eye spf**6K/yr+19.3%1.4% conv. - **eye cream spf**4K/yr+44.5%1.1% conv. - **sunscreen for eyes**4K/yr+41.8%2.9% conv. - **under eye spf**4K/yr+21.3%1.6% conv. - **supergoop bright eyed eye cream spf 40**3K/yr+71.6%11.7% conv. - **supergoop eye cream**2K/yr-6.5%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-sunscreen/search-terms)
## **Top eye sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supergoop! Bright-Eyed Mineral Eye Cream 0.5 fl oz - SPF 40 PA+++ Hydrating & Illuminating Mineral Sunscreen - Under Eye Cream for Dark Circles & Puffiness - Revives Tired Eyes**Supergoop!**$38.21**4.3★2,192 rev](https://www.amazon.com/dp/B086XL6PCG) [2**KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium**KYDA**$9.81**4.1★246 rev](https://www.amazon.com/dp/B0DB7FMBK5) [3**KAHI BALM SERIES | Aqua Balm Stick - Lightweight Korean Sun Stick & Beauty Balm Eye treatment Balm Korean Moisture**KAHI**$19.36**4.2★301 rev](https://www.amazon.com/dp/B0CPP91HZJ) [4**QIUFSSE Mineral Sunscreen Eye Cream 3-in-1 Under Eye Cream for Puffiness and Bags Under Eyes Dark Circle and Wrinkles Anti Aging Under Eye Brightener and Concealer SPF 35 Light**QIUFSSE**$8.31**4.3★192 rev](https://www.amazon.com/dp/B0DCRYW88K) [5**DRMTLGY Luminous Eye Corrector SPF 41 Fair Under Eye Color Corrector for Dark Circles Hydrating Anti-Aging Tinted Eye Cream Mineral Broad Spectrum Sun Protection 0.25 fl oz / 7 mL**DRMTLGY**$41.46**4.1★3,599 rev](https://www.amazon.com/dp/B0CRXF8N41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**1,311 rev7mo ago](https://www.amazon.com/dp/B0FXNHDWM7) [**Solara Suncare - Day Dreamer Super Peptide Eye Primer SPF 30 | Vegan Cruelty Free | Safe For Sensitive Skin (0.5 fl oz | 15 ml)**SOLARA SUNCARE**$50.07**28 rev10mo ago](https://www.amazon.com/dp/B0FPJRDC6R) [**Y Not Natural Revitalising Eye Cream Retinol Emu Oil Vitamins A C D E K2 SPF 15 Anti-Aging Hydrating Eye Treatment for Wrinkles Puffiness Eye Bags Dark Circles 15g/0.53oz Clean Skincare**Y Not Natural**$16.73**15 rev1y ago](https://www.amazon.com/dp/B0FF14Y72B) [**KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium**KYDA**$9.81**246 rev1y ago](https://www.amazon.com/dp/B0DB7FMBK5) [**QIUFSSE Mineral Sunscreen Eye Cream 3-in-1 Under Eye Cream for Puffiness and Bags Under Eyes Dark Circle and Wrinkles Anti Aging Under Eye Brightener and Concealer SPF 35 Light**QIUFSSE**$8.31**192 rev1y ago](https://www.amazon.com/dp/B0DCRYW88K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Solara Suncare - Day Dreamer Super Peptide Eye Primer SPF 30 | Vegan Cruelty Free | Safe For Sensitive Skin (0.5 fl oz | 15 ml)**SOLARA SUNCARE**$50.07**4.4★**▲ 133%**](https://www.amazon.com/dp/B0FPJRDC6R) [**Colorescience Total Eye 3-in-1 Anti-Aging Renewal Therapy for Wrinkles & Dark Circles SPF 35 Tan**Colorescience**$71.82**4.4★**▲ 59%**](https://www.amazon.com/dp/B083JZYDX6) [**KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium**KYDA**$9.81**4.1★**▲ 56%**](https://www.amazon.com/dp/B0DB7FMBK5) [**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FXNHDWM7) [**QIUFSSE Mineral Sunscreen Eye Cream for Dark Circles Under Eye Cream Anti Aging for Puffiness and Bags Under Eyes Under Eye Corrector SPF 35 3-in-1 Eye Cream02 Medium**QIUFSSE**$8.91**4.3★**▲ 42%**](https://www.amazon.com/dp/B0DCS15S1Y)
**~~View all trending →~~**
## **What buyers say about eye sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Consistent product”*
**Moist/Dry**11%
*“Very moisturizing”*
**Value For Money**9%
*“Decent price”*
**Suitability Combination Skin**7%
*“Good for sensitive skin”*
**Soft Feel**6%
*“Goes on smooth”*
**Weight Light**4%
*“The serum feels really lightweight”*
**Efficiency**4%
*“Satisfactory results”*
**Ease Of Application**3%
*“ease of application”*
**Absorbency**3%
*“absorbs nicely”*
**Allergies**3%
*“No irritation”*
### **What buyers complain about **
**Functionality-Overall**15%
*“No Results”*
**Allergies**10%
*“causes irritation”*
**Value For Money**5%
*“Too expensive”*
**Symptom Reduction**5%
*“does not help with fine lines”*
**Smell**5%
*“AWFUL SMELL”*
**Color**4%
*“Not white on my skin”*
**Size-Overall**3%
*“small container”*
**Moist/Dry**3%
*“Does not feel moisturizing”*
**Skin Health**3%
*“my face is burnt red”*
**Oily/Greasy**2%
*“Very oily”*
### **Top return reasons **
**Functionality-Overall**13%
**Advertised Vs Actual Product**11%
**Color**9%
**Size-Overall**8%
**Product Condition**6%
**Value For Money**6%
**Moist/Dry**4%
**Smell**4%
**Motor Power**4%
**Leak-Proof**3%
## **Common questions**
- **Is eye sunscreen profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the eye sunscreen niche?**
- 20 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in eye sunscreen?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.9%.
- **When does demand for eye sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the eye sunscreen niche?**
- Listings span $5.95–$72.76; the average listing price is $26.51 (sweet spot $15–$100). The average incumbent carries 6,265 reviews — the moat a new listing must climb.
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