---
title: "Search terms — eye shadow stick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-shadow-stick/search-terms"
last_updated: "2026-08-11T03:09:02.362Z"
locale: en
meta:
  description: "Niche score 56/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — eye shadow stick - Flapen"
---

# **eye shadow stick**

**Worth a look**

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 24Conversion 34Competition 91Returns 81Price range 59Avg price 39Brand share 87Review moat 20Quality gap 81

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$1.94–$33.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.67**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$144K**

$144K/yr · 501K searches

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,512.77**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms