---
title: "Trend — eye roller - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-roller/trend"
last_updated: "2026-08-10T22:14:38.542Z"
locale: en
meta:
  description: "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eye roller - Flapen"
---

# **eye roller**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 10Conversion 74Competition 57Returns 96Price range 70Avg price 62Brand share 67Review moat 24Quality gap 77

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.47–$39.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$686K**

$686K/yr · 739K searches

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.41**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,371.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-30.3%**

90-day search growth — must beat 0% to launch

## Trend