---
title: "Eye Oil — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-oil"
last_updated: "2026-08-11T03:58:29.867Z"
locale: en
meta:
description: "Niche score 42/100 · $108K/yr market · 52K searches/yr · $32.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $108K/yr market · 52K searches/yr · $32.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Oil — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **eye oil**
**Skip it**
Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 70Competition 12Returns 96Price range 86Avg price 95Brand share 15Review moat 23Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.95–$89.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$108K**
$108K/yr · 52K searches
**Review moat**
**Bad****7,215.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eye oil is a $108K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye oil market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$99K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**6%**
- CLARINS39% - KORA Organics36% - The Ordinary6% - UpNature6% - SUNDARI3% - Nexon Botanics3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-oil/trend)
## **Top eye oil search terms**
- **eye oil**17K/yr-26.9%2.3% conv. - **clarins double serum eye**8K/yr-3.6%7.8% conv. - **clarins eye serum**6K/yr+6.9%5.5% conv. - **kora eye oil**7K/yr-60.4%5.7% conv. - **eye oil for under eye**5K/yr-13.7%2.0% conv. - **under eye oil**5K/yr-26.9%2.5% conv. - **kora noni eye oil**2K/yr-51.5%4.6% conv. - **kora organics eye oil**2K/yr-67.0%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-oil/search-terms)
## **Top eye oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$32K40%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz**CLARINS**$72.85**4.5★812 rev](https://www.amazon.com/dp/B09F3QR6LB) [2**KORA Organics Noni Radiant Eye Oil with Rose Quartz Roller Ball Applicator Under Eye Roller Serum That Helps Reduce Puffiness Dark Circles & Wrinkles Certified Organic Cruelty Free 0.34 fl oz**KORA Organics**$42.13**4.1★358 rev](https://www.amazon.com/dp/B09HFKFVDR) [3**The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz**The Ordinary**$8.86**4.4★18,243 rev](https://www.amazon.com/dp/B01MUZVE1C) [4**UpNature Beauty Castor Oil Roll On Eye Roller - 100% Organic Frankincense and Castor Oil for Face Dark Circles Fine Lines Under Eyes and Skin**UpNature**$9.28**4.3★1,802 rev](https://www.amazon.com/dp/B0DGYR71X1) [5**Clarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds**CLARINS**$89.50**4.2★373 rev](https://www.amazon.com/dp/B0FH6RW755)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds**CLARINS**$89.50**373 rev11mo ago](https://www.amazon.com/dp/B0FH6RW755) [**Organic Castor Oil and Frankincense Eye Roller 10 ml - Natural Essential Blend for Under Eye Puffiness & Fine Lines - Lightweight Roll On - Nexon Botanics**Nexon Botanics**$9.30**345 rev1y ago](https://www.amazon.com/dp/B0FC33K6K2) [**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4,649 rev1y ago](https://www.amazon.com/dp/B0DWMSM6Y9) [**UpNature Beauty Castor Oil Roll On Eye Roller - 100% Organic Frankincense and Castor Oil for Face Dark Circles Fine Lines Under Eyes and Skin**UpNature**$9.28**1,802 rev1y ago](https://www.amazon.com/dp/B0DGYR71X1) [**Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz**CLARINS**$72.85**812 rev3y ago](https://www.amazon.com/dp/B09F3QR6LB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Castor Oil and Frankincense Eye Roller 10 ml - Natural Essential Blend for Under Eye Puffiness & Fine Lines - Lightweight Roll On - Nexon Botanics**Nexon Botanics**$9.30**4.5★**▲ 54%**](https://www.amazon.com/dp/B0FC33K6K2) [**Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz**CLARINS**$72.85**4.5★**▲ 24%**](https://www.amazon.com/dp/B09F3QR6LB) [**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**4.3★**▲ 15%**](https://www.amazon.com/dp/B091NJQ29P) [**SUNDARI Chamomile Eye Oil**SUNDARI**$62.27**4.5★**▲ 12%**](https://www.amazon.com/dp/B0012RQX3S) [**Clarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds**CLARINS**$89.50**4.2★**— 5%**](https://www.amazon.com/dp/B0FH6RW755)
**~~View all trending →~~**
## **What buyers say about eye oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Consistent product”*
**Moist/Dry**12%
*“Good moisturizer”*
**Value For Money**11%
*“much cheaper”*
**Soft Feel**7%
*“leaves skin soft”*
**Smell**4%
*“Its fragrance free”*
**Suitability Combination Skin**4%
*“Good for my skin”*
**Efficiency**3%
*“Satisfactory results”*
**Absorbency**3%
*“Absorbs nicely”*
**Texture/Consistency-Overall**3%
*“Good texture”*
**Symptom Reduction**3%
*“it visibly reduces puffiness”*
### **What buyers complain about **
**Functionality-Overall**22%
*“No Results”*
**Allergies**12%
*“Skin Irritation”*
**Symptom Reduction**9%
*“No changes no improvement”*
**Value For Money**4%
*“Expensive”*
**Moist/Dry**4%
*“It dried”*
**Size-Overall**3%
*“Small tube”*
**Smell**3%
*“It had a weird smell”*
**Skin Health**2%
*“irritated my skin”*
**Adhesion/Stickiness**2%
*“Sticky doesnt go away”*
**Sensitivity-Overall**2%
*“I experience a burning sensation”*
### **Top return reasons **
**Functionality-Overall**25%
**Advertised Vs Actual Product**11%
**Motor Power**7%
**Value For Money**6%
**Moist/Dry**6%
**Product Condition**5%
**Smell**4%
**Skin Health**3%
**Defective Material/Parts**3%
**Leak-Proof**3%
## **Common questions**
- **Is eye oil profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the eye oil niche?**
- 9 brands and 15 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in eye oil?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- **When does demand for eye oil peak?**
- Demand peaks in Feb–Aug–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the eye oil niche?**
- Listings span $5.95–$89.50; the average listing price is $32.85 (sweet spot $15–$100). The average incumbent carries 7,216 reviews — the moat a new listing must climb.
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