---
title: "Eye Mask Bulk — $235K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-mask-bulk"
last_updated: "2026-08-11T02:53:11.111Z"
locale: en
meta:
description: "Niche score 53/100 · $235K/yr market · 215K searches/yr. A deep review moat (14,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $235K/yr market · 215K searches/yr. A deep review moat (14,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Mask Bulk — $235K/yr Amazon US Niche (2026) - Flapen"
---
# **eye mask bulk**
**Worth a look**
Shows low returns (0.5%), but a deep review moat (14,876 avg reviews) keeps it on the watch list.
Market size 44Growth 36Conversion 68Competition 44Returns 97Price range 78Avg price 82Brand share 41Review moat 19Quality gap 52
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.23–$44.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$235K**
$235K/yr · 215K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,875.96**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eye mask bulk is a $235K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye mask bulk market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$264K–$352K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**15%**
- CHMI28% - grace & stella24% - PEAUAMIE10% - USTELIR9% - Eakroo8% - Maskiss5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-mask-bulk/trend)
## **Top eye mask bulk search terms**
- **eye mask bulk**58K/yr-1.9%5.5% conv. - **eye patches bulk**37K/yr+29.3%6.0% conv. - **eye masks bulk**41K/yr+8.4%6.0% conv. - **bulk eye masks**32K/yr-4.1%5.1% conv. - **under eye patches bulk**22K/yr+10.0%5.7% conv. - **bulk eye patches**18K/yr+26.2%5.4% conv. - **bulk eye mask**8K/yr-9.1%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-mask-bulk/search-terms)
## **Top eye mask bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$94K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHMI Under Eye Patches (50 Pairs) - 24K Gold Eye Patches for Puffy Eyes Dark Circles EyeBags and Wrinkles Collagen Skin Care Products Beauty & Personal Care**CHMI**$9.69**4.5★1,533 rev](https://www.amazon.com/dp/B0CMV2DCXT) [2**grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)**grace & stella**$20.66**4.4★48,048 rev](https://www.amazon.com/dp/B014E2D6BY) [3**Under Eye Patches 40 Pairs Eye Mask for Dark Circles Puffy Eyes Undereye Bags Wrinkles Eye Mask Patches with 24K Gold Hyaluronic Acid Rose & Aloe Vera Eye Treatment Skin Care for Men & Women Gift**USTELIR**$9.41**4.5★1,512 rev](https://www.amazon.com/dp/B0CTK5ZTNK) [4**30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness**Eakroo**$9.41**4.6★656 rev](https://www.amazon.com/dp/B0D8QFPJQT) [5**PEAUAMIE Under Eye Patches Gold and Hyaluronic Acid for puffy eyes Rose Eye Masks for Dark Circles and Puffiness skin care Smooth Wrinkles products 30 Pairs**PEAUAMIE**$9.20**4.4★10,855 rev](https://www.amazon.com/dp/B0BS8Y2FLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask**lipetol**$9.84**331 rev9mo ago](https://www.amazon.com/dp/B0DXQ35XTF) [**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)**Summer Fridays**$24.01**459 rev1y ago](https://www.amazon.com/dp/B0F19YY96Z) [**Maskiss Under Eye Patches(50 Pairs) 24K Gold Caffeine Hyaluronic Acid Aloe Vera Eye Masks for Dark Circles Puffy Eyes Undereye Bags Eye Skin Care Gift Set for Bachelorette Party Favors**Maskiss**$24.44**13,838 rev1y ago](https://www.amazon.com/dp/B0DQL4DWM8) [**Yeokoe Under Eye Patches for Dark Circles Eye Mask for Puffy Eyes With Collagen Retinol Vitmin C Hyaluronic Acid and Niacinamide Face Masks Skincare Spa Gifts for Woman 20Pairs**Yeokoe**$7.23**1,521 rev1y ago](https://www.amazon.com/dp/B0DPCNVHNM) [**grace & stella Under Eye Patches (12 pairs) Eye Masks for Puffy Eyes and Dark Circles - Gifts for Women Bridesmaids Birthdays Bachelorette Party Self Care Gifts for Women - Vegan Cruelty-Free**grace & stella**$17.42**48,048 rev1y ago](https://www.amazon.com/dp/B0CYCFRZKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**grace & stella Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches Bulk Gifts for Women - Vegan Cruelty-Free Self Care (72 Pairs Gold Pink & Blue)**grace & stella**$44.52**4.4★**▲ 110%**](https://www.amazon.com/dp/B09RKNJWCR) [**grace & stella Under Eye Patches (12 pairs) Eye Masks for Puffy Eyes and Dark Circles - Gifts for Women Bridesmaids Birthdays Bachelorette Party Self Care Gifts for Women - Vegan Cruelty-Free**grace & stella**$17.42**4.4★**▲ 90%**](https://www.amazon.com/dp/B0CYCFRZKD) [**grace & stella Peptide Under Eye Patches with Niacinamide & Rice Extract - Firming Eye Masks for Dark Circles and Puffiness - Mothers Day Gift Bags - Vegan Cruelty-Free (White 24 Pairs)**grace & stella**$20.51**4.4★**▲ 76%**](https://www.amazon.com/dp/B0CV8NTVHQ) [**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)**Summer Fridays**$24.01**4.6★**▲ 75%**](https://www.amazon.com/dp/B0F19YY96Z) [**grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women Bachelorette Party Favors (Purple 24 Pairs)**grace & stella**$18.83**4.4★**▲ 45%**](https://www.amazon.com/dp/B0CPT8W3RV)
**~~View all trending →~~**
## **What buyers say about eye mask bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Best deal”*
**Moist/Dry**12%
*“Great moisturizer”*
**Quality-Overall**12%
*“Excellent Quality”*
**Soft Feel**7%
*“My skin feels smooth”*
**Ease Of Use**6%
*“Easy to put on”*
**Gifting Purpose**4%
*“Nice gift”*
**Comfort-Overall**4%
*“Very comfortable”*
**Allergies**3%
*“no irritation”*
**Suitability Dry Skin**3%
*“These really help with the dry an around the eyes”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Functionality-Overall**11%
*“No results”*
**Moist/Dry**10%
*“Dried up”*
**Grip**10%
*“Slips off”*
**Allergies**8%
*“Allergic reaction”*
**Value For Money**7%
*“A little pricey”*
**Adhesion/Stickiness**5%
*“Not sticking”*
**Quality-Overall**4%
*“quality wasnt consistent”*
**Thickness**4%
*“Product too thick slid off under my eyes”*
**Symptom Reduction**4%
*“Hardly any improvement seen”*
**Skin Health**3%
*“Burned my skin”*
### **Top return reasons **
**Functionality-Overall**15%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**12%
**Value For Money**10%
**Moist/Dry**9%
**Size-Overall**9%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Smell**2%
**Skin Health**2%
## **Common questions**
- **Is eye mask bulk profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the eye mask bulk niche?**
- 13 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in eye mask bulk?**
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Grip. The return rate is 0.5%.
- **When does demand for eye mask bulk peak?**
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the eye mask bulk niche?**
- Listings span $7.23–$44.52; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 14,876 reviews — the moat a new listing must climb.
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