---
title: "Eye Makeup Remover Lotion — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-makeup-remover-lotion"
last_updated: "2026-08-11T02:05:38.314Z"
locale: en
meta:
description: "Niche score 32/100 · $52K/yr market · 33K searches/yr · $10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $52K/yr market · 33K searches/yr · $10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Makeup Remover Lotion — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **eye makeup remover lotion**
**Skip it**
A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 97Competition 2Returns 99Price range 17Avg price 35Brand share 7Review moat 23Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,800.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.93–$16.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 33K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, eye makeup remover lotion is a $52K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye makeup remover lotion market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$41K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- AVON48% - skin so soft30% - Physicians Formula9% - Amazon Basics8% - Neutrogena3% - e.l.f.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-makeup-remover-lotion/trend)
## **Top eye makeup remover lotion search terms**
- **avon eye makeup remover lotion**11K/yr-38.6%14.1% conv. - **avon eye makeup remover**4K/yr+63.5%13.2% conv. - **avon makeup remover**4K/yr-17.3%14.3% conv. - **eye makeup remover lotion**5K/yr-29.9%6.3% conv. - **eye makeup remover cream**3K/yr-25.6%4.0% conv. - **makeup remover lotion**3K/yr-8.9%2.9% conv. - **avon makeup remover lotion**2K/yr-23.2%13.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-makeup-remover-lotion/search-terms)
## **Top eye makeup remover lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$23K60%$31K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON fmg Moisturizing Eye Makeup Remover Lotion**AVON**$14.94**4.6★325 rev](https://www.amazon.com/dp/B00GY3VR5E) [2**Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack**skin so soft**$16.99**4.8★1,314 rev](https://www.amazon.com/dp/B00ISAWU84) [3**Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)**Physicians Formula**$7.04**3.9★1,741 rev](https://www.amazon.com/dp/B07M9Y3NCH) [4**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★18,230 rev](https://www.amazon.com/dp/B07SS6LFRG) [5**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz**Neutrogena**$4.93**4.6★7,650 rev](https://www.amazon.com/dp/B00027D0DU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.50**17,541 rev5y ago](https://www.amazon.com/dp/B08TQTT8LK) [**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**18,230 rev6y ago](https://www.amazon.com/dp/B07SS6LFRG) [**Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)**Physicians Formula**$7.04**1,741 rev7y ago](https://www.amazon.com/dp/B07M9Y3NCH) [**Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack**skin so soft**$16.99**1,314 rev12y ago](https://www.amazon.com/dp/B00ISAWU84) [**AVON fmg Moisturizing Eye Makeup Remover Lotion**AVON**$14.94**325 rev12y ago](https://www.amazon.com/dp/B00GY3VR5E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack**skin so soft**$16.99**4.8★**▲ 91%**](https://www.amazon.com/dp/B00ISAWU84) [**AVON fmg Moisturizing Eye Makeup Remover Lotion**AVON**$14.94**4.6★**— 2%**](https://www.amazon.com/dp/B00GY3VR5E) [**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★**▼ 20%**](https://www.amazon.com/dp/B07SS6LFRG) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz**Neutrogena**$4.93**4.6★**▼ 37%**](https://www.amazon.com/dp/B00027D0DU) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.50**4.7★**▼ 47%**](https://www.amazon.com/dp/B08TQTT8LK)
**~~View all trending →~~**
## **What buyers say about eye makeup remover lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good value for price”*
**Quality-Overall**10%
*“Great stuff, and affordable”*
**Eyelash Quality**7%
*“This removes mascara very good”*
**Soft Feel**7%
*“It feels good”*
**Ease Of Cleaning**6%
*“Cleans face nicely”*
**Moist/Dry**5%
*“Easy and moisturizing”*
**Efficiency**5%
*“gets the job done gently”*
**Ease Of Use**5%
*“Easy to Use”*
**Suitability Combination Skin**4%
*“great for sensitive skin”*
**Cleansing**4%
*“this cleanser is very gentle”*
### **What buyers complain about **
**Oily/Greasy**13%
*“Too Oily”*
**Functionality-Overall**7%
*“Didnt work”*
**Water Resistance**7%
*“not waterproof”*
**Allergies**5%
*“Allergic reaction. seems common”*
**Leak-Proof**5%
*“Ended up leaking”*
**Ease Of Cleaning**4%
*“Its not a great cleanser”*
**Ease Of Use**4%
*“I can't use it”*
**Size-Overall**4%
*“The bottle is bigger”*
**Value For Money**3%
*“Not worth the money”*
**Eyelash Quality**3%
*“Bad for lashes/fallout”*
### **Top return reasons **
**Functionality-Overall**14%
**Advertised Vs Actual Product**13%
**Leak-Proof**11%
**Oily/Greasy**11%
**Size-Overall**11%
**Product Condition**7%
**Value For Money**6%
**Smell**5%
**Defective Material/Parts**3%
**Skin Health**3%
## **Common questions**
- **Is eye makeup remover lotion profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 6 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the eye makeup remover lotion niche?**
- 6 brands and 43 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in eye makeup remover lotion?**
- Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Water Resistance. The return rate is 0.3%.
- **When does demand for eye makeup remover lotion peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eye makeup remover lotion niche?**
- Listings span $4.93–$16.99; the average listing price is $10.15 (sweet spot $15–$100). The average incumbent carries 7,800 reviews — the moat a new listing must climb.
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