---
title: "Eye Cream — $14.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-cream"
last_updated: "2026-08-10T22:39:14.472Z"
locale: en
meta:
description: "Niche score 64/100 · $14.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $14.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Cream — $14.0M/yr Amazon US Niche (2026) - Flapen"
---
# **eye cream**
**Worth a look**
Shows a $14.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 20Conversion 77Competition 77Returns 97Price range 70Avg price 69Brand share 45Review moat 22Quality gap 50
**Market size**
**Incredible****$14.0M**
$14.0M/yr · 12.9M searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$5.16–$37.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.28**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,263.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eye cream is a $14.0M/yr Amazon United States market (12.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye cream market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$11.4M–$14.3M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**18%**
- Good Molecules50% - Beauty of Joseon9% - CeraVe9% - RoC5% - medicube4% - The Ordinary4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-cream/trend)
## **Top eye cream search terms**
- **good molecules**3.3M/yr-4.9%7.5% conv. - **eye cream**2.8M/yr-8.1%4.9% conv. - **under eye cream**825K/yr-10.1%4.7% conv. - **under eye brightener**820K/yr-15.9%3.1% conv. - **eye cream anti aging**584K/yr+3.6%5.7% conv. - **dark circles under eye treatment**616K/yr-30.1%3.1% conv. - **eye**480K/yr-26.5%0.1% conv. - **eye cream for dark circles**451K/yr-15.7%4.1% conv. - **eye serum**354K/yr-1.1%3.3% conv. - **caffeine eye cream**347K/yr-13.9%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-cream/search-terms)
## **Top eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$559K8%$1.1M12%$1.7M16%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**4.3★32,077 rev](https://www.amazon.com/dp/B091NJQ29P) [2**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★19,602 rev](https://www.amazon.com/dp/B0B45LL4DD) [3**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★33,934 rev](https://www.amazon.com/dp/B0009RFB76) [4**CeraVe Eye Repair Cream Under Eye Cream For Puffiness And Bags Under Eyes Hyaluronic Acid + Niacinamide + Marine Botanical Complex Oil Free & Opthalmologist Tested**CeraVe**$13.88**4.3★74,059 rev](https://www.amazon.com/dp/B00JJPMXDO) [5**Good Molecules Discoloration Correcting Serum - Serum to Target Dark Spots and Discoloration - Skin Care for Face 1 fl oz**Good Molecules**$11.99**4.4★15,408 rev](https://www.amazon.com/dp/B08RJ4ZHXJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Molecules Brightening Skincare Duo Dark Spot Correcting Bar (85g) & Discoloration Serum (30ml) | Tranexamic Acid & Niacinamide Set for Face & Body | All Skin Types**Good Molecules**$20.03**153 rev6mo ago](https://www.amazon.com/dp/B0GH8WB7FH) [**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4,649 rev1y ago](https://www.amazon.com/dp/B0DWMSM6Y9) [**Good Molecules Brightening & Dark Spots Bar - Soap Free Face and Body Bar - Tranexamic Kojic Acids and Niacinamide to Target Dark Spots - Skin Care**Good Molecules**$8.07**3,171 rev1y ago](https://www.amazon.com/dp/B0DJHMKN7C) [**AXIS-Y Vegan Collagen Eye Serum - K Beauty Triple Hyaluronic Acid & Peptide Collagen Serum Improve Skin Elasticity Reduce Fine Lines & Dark Circles - Vegan Korean Skin Care Eye Cream (0.33 fl. oz.)**AXIS-Y**$14.65**3,657 rev2y ago](https://www.amazon.com/dp/B0CWPCX1D2) [**CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz**CeraVe**$18.21**2,174 rev2y ago](https://www.amazon.com/dp/B0CTTR375V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Molecules Brightening Skincare Duo Dark Spot Correcting Bar (85g) & Discoloration Serum (30ml) | Tranexamic Acid & Niacinamide Set for Face & Body | All Skin Types**Good Molecules**$20.03**4.5★**▲ 170%**](https://www.amazon.com/dp/B0GH8WB7FH) [**SKIN1004 Centella Probio-Cica Bakuchiol Eye Cream Korean Eye Cream for Fine Lines with Centella Hydrating Eye Treatment for Under Eye Area Retinol Alternative Korean Skin Care 0.67 fl.oz / 20ml**SKIN1004**$12.97**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CFL7LS43) [**Good Molecules Super Peptide Serum - Anti-aging Facial Serum with Peptides and Copper Tripeptides to Plump and Firm - Water-Based Skincare for Face**Good Molecules**$12.01**4.6★**▲ 41%**](https://www.amazon.com/dp/B091MTKS35) [**Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Ultra hydrating Serum Facial Moisturizer for Plumper Skin Skin Care for Face**Good Molecules**$11.82**4.7★**▲ 23%**](https://www.amazon.com/dp/B08RD9ZZT7) [**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4.5★**▲ 14%**](https://www.amazon.com/dp/B0DWMSM6Y9)
**~~View all trending →~~**
## **Common questions**
- **Is eye cream profitable to sell on Amazon United States?**
- The niche generates $14.0M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the eye cream niche?**
- 20 brands and 162 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.
- **When does demand for eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eye cream niche?**
- Listings span $5.16–$37.92; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 10,264 reviews — the moat a new listing must climb.
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