---
title: "Eye Brightener Stick — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-brightener-stick"
last_updated: "2026-08-10T23:12:49.247Z"
locale: en
meta:
description: "Niche score 54/100 · $54K/yr market · 91K searches/yr · $16.73 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $54K/yr market · 91K searches/yr · $16.73 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Brightener Stick — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **eye brightener stick**
**Worth a look**
Shows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.
Market size 14Growth 16Conversion 44Competition 66Returns 95Price range 80Avg price 79Brand share 85Review moat 23Quality gap 83
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$1.95–$72.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.73**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,533.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 91K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eye brightener stick is a $54K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye brightener stick market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**50%**
Top 20: 94%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**44%**
- Julep14% - Kaely12% - e.l.f.9% - grace & stella8% - Catrice Cosmetics7% - TULA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-brightener-stick/trend)
## **Top eye brightener stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger**Julep**$14.60**4.3★58,376 rev](https://www.amazon.com/dp/B01LW1983J) [2**Kaely 2in1 Cream Eye Shadow Brightener Sticks for Eyes Pencil Eyeshadow Applicator Stick Waterproof Pigmented Eye Shadow Palette Highlighter Makeup sombras para ojos 17 Champagne Shimmer**Kaely**$6.27**4.0★694 rev](https://www.amazon.com/dp/B0D9M1Z9LL) [3**e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl**e.l.f.**$4.69**4.0★9,832 rev](https://www.amazon.com/dp/B08T7D572P) [4**Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (010 | Light Rose)**Catrice Cosmetics**$5.64**4.2★29,514 rev](https://www.amazon.com/dp/B09V1CPTR1) [5**MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Shining (Light Pearl Shimmer)**MAYBELLINE**$8.31**4.4★3,622 rev](https://www.amazon.com/dp/B0BZ9C6Z37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented**Wugbc**$6.87**650 rev1y ago](https://www.amazon.com/dp/B0FC1LQ9SV) [**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam**SHEGLAM**$7.85**2,267 rev1y ago](https://www.amazon.com/dp/B0F5Q5WC8X) [**Wugbc Eyeshadow Stick Matte Eye Brightener Pencil Cream Nude Eye Shadow Base Crayon Long-Lasting Crease-Proof Naked Eyeshadow Blendable High Pigmented Single Eyeliner Makeup for Women 3 DESERT**Wugbc**$6.82**650 rev1y ago](https://www.amazon.com/dp/B0DZC23DQP) [**grace & stella Under Eye Brightener Balm Stick - Travel Size Toiletries - Retinol & Caffeine Eye Cream for Dark Circles Puffiness Wrinkles - Restore and Hydrate - Vegan Skincare (0.13oz / 3.5g)**grace & stella**$8.66**2,554 rev1y ago](https://www.amazon.com/dp/B0DKVVK2DQ) [**Palladio Under Eye Brightener Conceal Brightens Reduces Appearance of Dark Circles With Caffeine Peptides & Vitamin E Tired Skin Color Correcting Brightener & Primer Light to Medium (Soft Pink)**Palladio**$12.09**6,474 rev1y ago](https://www.amazon.com/dp/B0DM4D187H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz**Dr.Melaxin**$19.95**4.1★**▲ 318%**](https://www.amazon.com/dp/B0CNCL35CH) [**dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**$18.31**4.5★**▲ 177%**](https://www.amazon.com/dp/B09SZ5JX2Y) [**Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented**Wugbc**$6.87**4.1★**▲ 115%**](https://www.amazon.com/dp/B0FC1LQ9SV) [**TULA Skin Care Spresso Energizing Eye Balm Gold Glow - Energizing & Hydrating Caffeine Under Eye Treatment for Dark Circles Portable and Perfect to Use On-the-go 0.35 oz.**TULA**$29.96**4.4★**▲ 65%**](https://www.amazon.com/dp/B0C7LTPXBV) [**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam**SHEGLAM**$7.85**4.4★**▲ 61%**](https://www.amazon.com/dp/B0F5Q5WC8X)
**~~View all trending →~~**
## **What buyers say about eye brightener stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Helps moisturize”*
**Quality-Overall**11%
*“Great beauty product to have”*
**Value For Money**8%
*“Decent price”*
**Soft Feel**8%
*“Soft and creamy”*
**Brightness/Shine/Glow**6%
*“Pretty and Glowy”*
**Color**5%
*“Color is pretty”*
**Suitability Combination Skin**4%
*“Good for combination skin”*
**Ease Of Application**4%
*“Apply lightly”*
**Efficiency**3%
*“It works well”*
**Ease Of Use**3%
*“Easy to blend”*
### **What buyers complain about **
**Functionality-Overall**15%
*“No Results”*
**Value For Money**7%
*“Price point too high”*
**Allergies**6%
*“Allergic Reaction”*
**Wrinkles**5%
*“Doesn't help wrinkles”*
**Oily/Greasy**4%
*“Very greasy”*
**Symptom Reduction**4%
*“Did not reduce fine lines”*
**Smell**3%
*“Very Strong Scent”*
**Moist/Dry**3%
*“They are dry”*
**Durability**3%
*“Broke within a week”*
**Color**3%
*“Terrible color”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**13%
**Color**9%
**Oily/Greasy**8%
**Adhesion/Stickiness**5%
**Smell**5%
**Defective Material/Parts**4%
**Product Condition**4%
**Moist/Dry**3%
**Value For Money**3%
## **Common questions**
- **Is eye brightener stick profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the eye brightener stick niche?**
- 26 brands and 85 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in eye brightener stick?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.0%.
- **When does demand for eye brightener stick peak?**
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the eye brightener stick niche?**
- Listings span $1.95–$72.68; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 8,534 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)