---
title: "Eye and Lip Mask Set — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eye-and-lip-mask-set"
last_updated: "2026-08-11T03:16:29.910Z"
locale: en
meta:
description: "Niche score 45/100 · $42K/yr market · 58K searches/yr · $9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $42K/yr market · 58K searches/yr · $9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye and Lip Mask Set — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **eye and lip mask set**
**Skip it**
Soft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 6Conversion 78Competition 65Returns 96Price range 22Avg price 28Brand share 75Review moat 43Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,157**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$6.32–$17.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$42K**
$42K/yr · 58K searches
**Growth**
**Bad****-38.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eye and lip mask set is a $42K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye and lip mask set market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**35%**
- Eakroo23% - Miniling14% - FNOLECY10% - YMEYFAN7% - Sulily6% - Deepmind5%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -38.8% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eye-and-lip-mask-set/trend)
## **Top eye and lip mask set search terms**
- **eye and lip mask set**15K/yr-24.6%6.4% conv. - **lip and eye mask set**16K/yr-49.6%7.8% conv. - **lip and eye mask**10K/yr-39.9%6.7% conv. - **eye and lip mask**9K/yr-47.8%6.3% conv. - **eye and lip mask set bulk**4K/yr-19.1%9.1% conv. - **lip and eye mask bulk**4K/yr-40.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eye-and-lip-mask-set/search-terms)
## **Top eye and lip mask set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30 Pairs 24K Gold Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Lip Mask Skincare Small Gifts Bridesmaid Gifts Bridal Shower Gifts Wedding Gifts Bulk Gifts Bachelorette Party Favors**Miniling**$9.33**4.6★933 rev](https://www.amazon.com/dp/B0D8Q8BVGP) [2**30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness**Eakroo**$9.41**4.6★656 rev](https://www.amazon.com/dp/B0D8QFPJQT) [3**FNOLECY 20 Pairs Lip Mask & Eye Mask 24K Crystal Collagen Under Eye Patches for Puffy Eyes Party Favors Adults Bridesmaid Gifts Bachelorette Party Accessories Skincare Bulk Galentines Day Gifts**FNOLECY**$7.11**4.3★80 rev](https://www.amazon.com/dp/B0G6S5MG3H) [4**YMEYFAN 20 Pair Under Eye Mask & Lip Mask Skincare Set Rose Pink Lip Patches & Under Eye Patches for Puffy Eyes Dark Circles Dry Lips Lines Deep Hydrating Moisturizing Gifts for Mom Women**YMEYFAN**$7.80**4.3★66 rev](https://www.amazon.com/dp/B0DJ31213V) [5**30 Pairs Eye Mask & Lip Mask Under Eye Patches for Puffy Eyes Lip Mask Skincare Bachelorette Party Favors Lip Gloss Bulk Wedding Bridesmaid Gifts Bulk Gifts Birthday Party Favors Graduation Gifts**Deepmind**$8.25**4.7★65 rev](https://www.amazon.com/dp/B0G8DTKDHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pairs Eye Masks & Lip Masks Lip Gloss Bulk Under Eye Patches for Puffy Eyes Hangover Patches Girl Stuff Bachelorette Party Favors Lip Mask Patches Bridesmaid Gifts Reducing Fine Lines**Minfei**$7.95**42 rev3mo ago](https://www.amazon.com/dp/B0GS2FQ5NL) [**Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare Crystal Collagen Hydrating Moisturizing Smoothing Gel Pads for Puffy Eyes Bags Reducing Fine Lines Dark Circles Anti-Aging Wrinkles Gold**Felico**$9.50**8 rev4mo ago](https://www.amazon.com/dp/B0GSQWXXP8) [**Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare for Puffy Eyes Bags Reducing Dark Circles Collagen Hydrating Moisturizing Smoothing Gel Pads for Fade Fine Lines Anti-Aging Wrinkles Pink**Felico**$10.00**8 rev4mo ago](https://www.amazon.com/dp/B0GSQNYVKN) [**30 Pairs Lip Mask & Eye Mask Hangover Kit Hangover Patches Under Eye Patches Anti Wrinkle Patches for Lip Reducing Dark Circles Bulk Gifts for Women Girl Stuff Bachelorette Party Favors**ZARICS**$8.37**80 rev5mo ago](https://www.amazon.com/dp/B0GCY64N2W) [**Aubelnmay Aloe Vera Under Eye Patches & Lip Mask Set (10 Pairs) - Hydrating Eye Mask for Puffy Eyes Dark Circles Dry Lips - Beauty Gifts for Women Bachelorette Party Favors**Aubelnmay**$6.32**10 rev5mo ago](https://www.amazon.com/dp/B0GJ43HQFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare for Puffy Eyes Bags Reducing Dark Circles Collagen Hydrating Moisturizing Smoothing Gel Pads for Fade Fine Lines Anti-Aging Wrinkles Pink**Felico**$10.00**4.7★**▲ 384%**](https://www.amazon.com/dp/B0GSQNYVKN) [**Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare Crystal Collagen Hydrating Moisturizing Smoothing Gel Pads for Puffy Eyes Bags Reducing Fine Lines Dark Circles Anti-Aging Wrinkles Gold**Felico**$9.50**4.7★**▲ 376%**](https://www.amazon.com/dp/B0GSQWXXP8) [**30 Pairs Eye Masks & Lip Masks Lip Gloss Bulk Under Eye Patches for Puffy Eyes Hangover Patches Girl Stuff Bachelorette Party Favors Lip Mask Patches Bridesmaid Gifts Reducing Fine Lines**Minfei**$7.95**4.6★**▲ 373%**](https://www.amazon.com/dp/B0GS2FQ5NL) [**Aubelnmay Aloe Vera Under Eye Patches & Lip Mask Set (10 Pairs) - Hydrating Eye Mask for Puffy Eyes Dark Circles Dry Lips - Beauty Gifts for Women Bachelorette Party Favors**Aubelnmay**$6.32**4.7★**▲ 353%**](https://www.amazon.com/dp/B0GJ43HQFH) [**DELISOUL 40 Pack Collagen Crystal Lip Masks Gold Under Eye Masks Set Natural Moisturizing Gel Anti-Aging Anti Chapped Hydrating Reducing Puffiness Dark Circles Wrinkles Lip Eye Pads for Women and Men**DELISOUL**$9.41**4.4★**▲ 319%**](https://www.amazon.com/dp/B09RWV6C2T)
**~~View all trending →~~**
## **What buyers say about eye and lip mask set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Cute gifts”*
**Value For Money**16%
*“They are affordable”*
**Moist/Dry**11%
*“Great moisturizing set”*
**Quality-Overall**7%
*“The quality was nice for gifting”*
**Ease Of Use**6%
*“Ease of use”*
**Soft Feel**5%
*“feels so soft”*
**Advertised Vs Actual Product**4%
*“As described”*
**Allergies**3%
*“No skin irritation”*
**Suitability Combination Skin**3%
*“It feels great on my skin”*
**Smell**3%
*“dont have any noticeable scent”*
### **What buyers complain about **
**Advertised Vs Actual Product**19%
*“False description”*
**Allergies**11%
*“irritated my skin”*
**Moist/Dry**6%
*“dried out”*
**Functionality-Overall**5%
*“Didn't work”*
**Quality-Overall**4%
*“Poor quality, dried as paper not gel as regular”*
**Grip**4%
*“they do slip a bit :”*
**Smell**3%
*“this product only had a very faint scent”*
**Value For Money**3%
*“expensive for me”*
**Ease Of Use**2%
*“it was not an easy task”*
**Sensitivity-Overall**2%
*“But these are NOT for sensitive skin”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Value For Money**15%
**Size-Overall**14%
**Quality-Overall**12%
**Moist/Dry**7%
**Adhesion/Stickiness**6%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Ingredients-Overall**4%
**Leak-Proof**2%
## **Common questions**
- **Is eye and lip mask set profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eye and lip mask set niche?**
- 21 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in eye and lip mask set?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Allergies, Moist/Dry. The return rate is 0.8%.
- **What does it cost to enter the eye and lip mask set niche?**
- Listings span $6.32–$17.42; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.
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